Sat.Jan 01, 2022 - Fri.Jan 07, 2022

New Year’s Resolutions For PR Teams

ImPRessions - Crenshaw Communications

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that?

8 lessons communicators learned in 2021

PR Daily

The communications industry has fundamentally changed. for the better. The value of communications has never been clearer than it has this year.

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The Top-8 Writing Tips for 2022

PRSay

Would you like to learn more tips for reaching your readers and getting the word out? If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. Save $100 with coupon code PRSA21.

What You Should Actually Care About in “ESG” In 2022 | Business Wire Blog

Business Wire

2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

The Future of E-Commerce 

Ronn Torossian

In the coming year, e-commerce is going to be one of the biggest driving forces in how companies will be engaging with their consumers.

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2 ways for media relations pros to stand out in 2022

PR Daily

To find the ear of busy gatekeepers, quantity will matter much more than quantity. Whether you’re new to public relations or a 20-year veteran, pitching media contacts can be a tall task. Even the best-written and most timely pitches don’t guarantee earned media.

10 global PR trends to look out for in 2022

Agility PR Solutions

As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR professionals.

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Simplifying PR Efforts

Ronn Torossian

While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. Software-as-a-service (SaaS) platforms have given us data.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

7 ways artificial intelligence will change the game for PR pros

PR Daily

Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head. Has Alexa replaced your kitchen timer? Do you rely on your car’s driver-assist features to regulate your distance from the car in front of you?

Preparing for TikTok in 2022—3 tips for maximizing the platform

Agility PR Solutions

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022.

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These were the top publishers on Facebook in December 2021

NewsWhip

Closing out the year, we saw a few changes in our monthly publisher rankings, with a slight difference in those among the most engaged publishers on Facebook in December 2021. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub.

Public Relations Strategy to Pitch the Media Today

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy New Year! Are you looking for strategies to pitch the media today? Here’s a great way to jump on something super easy that happens every single year.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 website issues that hurt your brand reputation online

PR Daily

Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.

3 essentials of a successful PR campaign strategy in 2022

Agility PR Solutions

When it comes to public relations, at the end of the day, all companies are trying to do is attract new leads, reach new audiences, and get them interested in a company’s products or services.

The CDC Director Is Getting Message Training…And RepUs Agrees!

Reputation Us

The Center for Disease Control and Prevention (CDC) has an incredibly daunting task to keep American citizens informed about the latest Covid developments AND constantly offer their science-based recommendations. Both are incredibly difficult in today’s frantically moving environment.

#MediaMonday – Jay Hancock

HMA Public Relations

2022 is here and #MediaMonday is back! Today's feature comes to us from Jay Hancock, an award-winning photojournalist with Salt Lake City’s NBC affiliate. Learn more about Jay! Media Monday jay hancock

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 crucial considerations for making digital content accessible

PR Daily

Here’s why accessibility should be at the top of every communicator’s new year’s resolutions—and how to make meaningful change.

5 tips for mixing business & politics: The PR strategy you need to be cautious of

Agility PR Solutions

Business and politics have always been closely intertwined, but never more so than today. It is hard to ignore politics in the current climate as it is so prevalent in all areas of life, and it is creating divisions within society.

#OpenToWork is Open for Debate: Good Idea or Bad?

Culpwrit

After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag.

Trends in Digital for the New Year

HMA Public Relations

Looking to be ahead of the curve in the digital world? Check out the trends that will set you apart in 2022 in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre. Social Media copper state of mind csom

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

Why and how you should caption your video content

PR Daily

Visual content continues to soar, but you could be leaving out a crucial portion of your audience. Follow these best practices to make your videos more inclusive in 2022. For decades, Americans mostly rejected movies with subtitles or captions.

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85 percent of executives can’t clearly map marketing spend to revenue—here are 4 insights

Agility PR Solutions

Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue.

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Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’

Culpwrit

By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder.

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How To Connect With Stakeholders

HMA Public Relations

PR agencies and corporate communications teams both encourage clients to keep in touch with stakeholders and advocates. Read more from Scott Hanson on his offer to connect with a legendary NFL team. Odds and Ends Football stakeholders

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

5 themes that will define PR in 2022

PR Daily

Here’s how the trends of the year ahead will change the work of PR pros—both within their agencies and across client portfolios. Coming off one of the most disruptive years in history, PR pros are returning after a holiday break to workplaces that have been forever changed.

4 comms tips for getting your target audience to take action

Agility PR Solutions

After attracting the attention of the target audience and generating interest in marketing and public relations messages, the final step in creating compelling copy is to elicit action. The aim of writing sales copy is to get people to act or react.

What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”,