ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is to make them actionable. Another is to start small. . For work, the new year provides an opportunity for professionals to reevaluate their goals and motivation for the next 12 months.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

JANUARY 4, 2022

Would you like to learn more tips for reaching your readers and getting the word out? If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. Save $100 with coupon code PRSA21. APRs: Earn 4 Accreditation renewal credits. Happy New Year! As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process.

Writing 205

Writing Web Training Content Marketing 205

Business Wire

JANUARY 5, 2022

2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.

Blogging 324

Blogging Government Media Publicity 324

Ronn Torossian

JANUARY 6, 2022

In the coming year, e-commerce is going to be one of the biggest driving forces in how companies will be engaging with their consumers. The strategies in e-commerce are going to be involved in different channels such as social media platforms, TV, and in-store experiences, which means companies will have to adapt and personalize their […]. The post The Future of E-Commerce appeared first on.

Consumer 195

Consumer Social Media Strategy Company 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Onclusive

JANUARY 4, 2022

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

Groups 195

Groups Technology Reputation Software 195

Prowly

JANUARY 3, 2022

The best media monitoring tools on the market are enticing and well worth the hype. What PR professional wouldn’t want to follow the pulse of their brand’s story? Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act […]. The post The Best Media Monitoring Tools for PR Professionals in 2022 appeared first on Prowly Magazine.

Tools 104

Tools Media Trends Marketing 104

Ronn Torossian

JANUARY 3, 2022

While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others. In the history of music, he’s one of the most successful producers, and his key to […]. The post Simplifying PR Efforts appeared first on.

Agency 195

Agency Strategy Publicity 195

Karen Freberg

JANUARY 5, 2022

A new year, another semester will begin! 2022 is going to be a busy year, and this semester will be no different than the others I’ve had over the years. However, it will be different in one respect. This is also going to be the very first time I will be teaching *only* social media classes. For the past few years, I have taught during the semester three different courses (we are on a 3/2 load at UofL), and this will be the first time I am going to be taking on two social media class secti

Social Media 98

Social Media Media Course Small Business 98

Agility PR Solutions

JANUARY 5, 2022

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022. There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where qualifications in writing, editing, filming, and designing are essentials to the […].

Film 170

Film Study Social Media Writing 170

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Steve Barrett on PR

JANUARY 6, 2022

It’s a busy start to the year for PR professionals and PRWeek – here are a few things to prioritize.

Blogging 162

Blogging 162

Culpwrit

JANUARY 3, 2022

After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag. While nobody debates the critical role LinkedIn plays in a job search,… Continue reading #OpenToWork is Open for Debate: Good Idea or Bad?

LinkedIn 92

LinkedIn 92

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. The pandemic brought tremendous change to the way we recruit, hire and work. In the last year, we have seen one of the largest labor market shifts in history. A record (net) ~6 million people left their jobs. Remote work environments were concretely established with 81% of Americans using videoconferencing technology.

Technology 78

Technology Trends Employee Mobile 78

Agility PR Solutions

JANUARY 2, 2022

When it comes to public relations, at the end of the day, all companies are trying to do is attract new leads, reach new audiences, and get them interested in a company’s products or services. However, getting media coverage from a major publication, podcast, or TV program is not the easiest thing, especially if a company has a […]. The post 3 essentials of a successful PR campaign strategy in 2022 appeared first on Agility PR Solutions.

Strategy 170

Strategy Company Publicity Media 170

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

HMA Public Relations

JANUARY 3, 2022

2022 is here and #MediaMonday is back! Today's feature comes to us from Jay Hancock, an award-winning photojournalist with Salt Lake City’s NBC affiliate. Learn more about Jay!

Media 85

Media 85

Culpwrit

JANUARY 5, 2022

By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder. For more than 25 years, Rawal has worked on well-established brands, including Folgers coffee and Jif peanut butter while at Procter & Gamble, and on Sara Lee and… Continue reading Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’ The post Game-changing CPG and Marketing Veteran,

Marketing 76

Marketing Brand Branding 76

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, and while that may be true, the risk is always there. If you think you could never be the victim of a crisis, think again.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Agility PR Solutions

JANUARY 7, 2022

Business and politics have always been closely intertwined, but never more so than today. It is hard to ignore politics in the current climate as it is so prevalent in all areas of life, and it is creating divisions within society. Previously, entrepreneurs were advised by PR to avoid mixing politics and business, but this […]. The post 5 tips for mixing business & politics: The PR strategy you need to be cautious of appeared first on Agility PR Solutions.

Strategy 164

Strategy Brand Branding Publicity 164

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

HMA Public Relations

JANUARY 5, 2022

Looking to be ahead of the curve in the digital world? Check out the trends that will set you apart in 2022 in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

Trends 76

Trends Social Media Media 76

Axia PR

JANUARY 5, 2022

Create effective landing pages that give you high quality leads and expand your business multifold. The best way to build a great brand is to create great landing pages for your websites. The most effective method to drive good quality traffic and improve your search engine optimization (SEO) is to create compelling landing pages that grab your user’s attention.

SEO 62

SEO Engineering Strategy Brand 62

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” Good question, right? I mean, there aren’t that many “social media agencies.” But, many ad, PR and digital agencies claim to offer social media marketing services. So, there’s definitely no shortage of options.

Social Media 60

Social Media Agency Media Measurement 60

Agility PR Solutions

JANUARY 6, 2022

Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue. New research from business alignment firm Mperativ affirms the key reason why—a large majority of B2B execs are unable to consistently establish relationships between marketing activities and revenue outcomes. The firm’s new Trends […].

B2B 164

B2B Marketing Trends Data 164

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

JANUARY 4, 2022

PR agencies and corporate communications teams both encourage clients to keep in touch with stakeholders and advocates. Read more from Scott Hanson on his offer to connect with a legendary NFL team.

How To 73

How To Corporate Agency Communications 73

Axia PR

JANUARY 2, 2022

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. January 2022 – Let Your Creativity Fly For Better Results. Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds.

Creativity 62

Creativity Tools Brand Branding 62

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. The different ways in which empathy can be incorporated in the marketing strategy of a business are enumerated below. .

Consumer 60

Consumer Airlines Survey Social Media 60

Agility PR Solutions

JANUARY 5, 2022

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of consumers worldwide intend to start boycotting brands who don’t take action on […].

Advertising 164

Advertising Advertising Brand Branding 164

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Communications Conversations

JANUARY 4, 2022

Whew. 2021 was a blur, wasn’t it? For many people (me included) the whole concept of “time” has become completely different than pre-pandemic times. I’m not sure how to describe it, really. But, 2021 went VERY fast for me. It could have something to do with the fact that I had a lot going in 2021. For starters, and most importantly, my kids went back to school in-person in the fall.

Meeting 60

Meeting Groups Social Media LinkedIn 60

HMA Public Relations

JANUARY 7, 2022

In today's world, being an influencer is for everyone. Find out how influencer marketing has evolved to include all ages with Justin Liggin.

Marketing 71

Marketing Social Media Media 71

5W PR

JANUARY 3, 2022

Many business professionals these days still believe that they should use as many words as possible to convey a message. However, the truth is that excessive use of buzzwords or industry jargon tends to be counterproductive to a brand’s message. The more words that are added, the more complicated a brand’s message is going to become. That’s why companies should create concise and clear brand messages for audiences and media outlets.

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Brand Branding Consumer Writing 60