Sat.Feb 17, 2018 - Fri.Feb 23, 2018

How to build trust as a competitive advantage for your business

PR Warrior

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

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How Good PR Builds Competitive Advantage for Startups

ImPRessions - Crenshaw Communications

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything.

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Hospitality PR: A Guide to Expanding Your Brand’s Reach

Ronn Torossian

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing.

Brand 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR.

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Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories.

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4 Gadgets To Create A More Productive Work Desk

Ronn Torossian

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there.

Do you create top-notch media relations campaigns?

PR Daily

Too often, great ideas go by the wayside due to minimal media coverage. Reporters are bombarded by a slew of story ideas every day and will cover very few—if any—of the pitches that hit their desk.

#PR Expanded Guest Post: 4 Professional Tips & Tricks from a Soon-To-Be Graduate

PR Expanded

A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Edelman’s 2018 Trust Barometer: Trust continues to slide

Media Bullseye

Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over. The Trust Barometer is divided between two groups—the general online population and the informed public, and is conducted over a period of several weeks.

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Sony apologizes for Peter Rabbit allergy scene

Ronn Torossian

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped.

Film 195

3 ways PR pros can win with content after Facebook’s algorithm changes

PR Daily

There’s hope for brand managers still struggling with Facebook’s changes for business pages. In January, the social media platform announced it was making branded posts less prominent. in users’ news feeds, dramatically decreasing organizations’ already struggling reach.

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. What started as a simple networking and job search tool has blossomed into much more. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Frequently Asked Questions about Public Relations

HMA Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.

Leveraging your digital assets: 3 brands achieving great results with their online newsroom


The Shepherd Center. Even though the work that is being done at the Shepherd Center can sometimes remind us of the fact that miracles do exist, it is not everyday that a hospital specializing in brain and spinal cord injuries, gets the opportunity to make the evening news or the morning headlines.

How many PR tasks will artificial intelligence take over?

PR Daily

Let’s think about what PR pros do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches, and we reach out to journalists.

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

I’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint.

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Channeling “Jerry Maguire” in the Client/Agency Relationship

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Michelin gets great content mileage out of revamped social newsroom


The company’s history dates back to 1889, when the Michelin brothers ran a rubber factory in Clermont-Ferrand in France. Historical records speak of a cyclist entering their shop to repair -what is now called- a tubular tyre.

30 jobs in the PR and marketing world

PR Daily

Ever wonder what “wows” an interviewer, or what drives them up the wall? We’ve been discussing these topics with Mandy Zaransky, Ragan Communications’ chief marketing officer, in her “Top Five Tips for a Successful Interview” series. This week, we’ll wrap up the series with a roundup of her insights.

Habits, Capabilities and Peer Reviews of the Modern CMO [UML]

Sword and the Script

“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement.

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How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business


There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn.

How to Bring Company Culture And Values to Life

Beyond PR

A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9

MetLife, Enterprise and more walk back NRA relationship following boycott

PR Daily

Backlash on social media is an effective way to get a brand manager’s attention. TV celebrity Kylie Jenner recently showed what damage a social media post could do to an organization—after her tweet disparaging Snapchat, Snap’s shares dropped nearly 8 percent.

Will you accept this gold medal? How ABC is capitalizing on the Olympics


It’s Wednesday night – my Olivia Pope wine glass (code for abnormally large wine glass) is filled with a hefty pour of rosé, my feet are up and none other than The Bachelor is on TV.

Poor Sportsmanship Has No Place

HMA Public Relations

Verbal abuse is not typically permitted in a professional setting so why is it okay at sporting events? Scott explores sportsmanship in today's blog post. The post Poor Sportsmanship Has No Place appeared first on HMA Public Relations.

Cision + Prime Research: Insights That Drive Business Strategies

Beyond PR

Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers.

Boilerplate basics: Don’t squander a golden opportunity

PR Daily

Though it comes. at the end of a press release , the boilerplate should be regarded as a vital element, right up there with the headline and opening paragraph.

The Business Benefits of Strategic Diversity and Inclusion


pluribus unum ” graces the back of the U.S. dollar and is Latin for “out of many, one.”. The phrase captures the original vision of our country, where the differences of the colonies created a greater whole.

Balancing inspiration and perspiration in marketing and communications

PR in High Definition

They say that the secret of success is 1% inspiration and 99% perspiration – and that’s certainly true for any one campaign – but when you’re facing a new financial year and taking a more strategic view, you can’t keep sweating the same propositions over and over, expecting to achieve great results.

Growing a PR Career at 5W Public Relations


Joining the 5W team a year and a half ago, I never could have anticipated the growth and opportunities that would come my way as I stepped foot into the buzzing offices on my first day.