Sat.Feb 17, 2018 - Fri.Feb 23, 2018

How to build trust as a competitive advantage for your business

PR Warrior

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

#PRStudChat Discusses Personal Branding & How to Land A Dream Job

PR Expanded

We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

Brand 260

How Good PR Builds Competitive Advantage for Startups

ImPRessions - Crenshaw Communications

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything.

B2B 248

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Hospitality PR: A Guide to Expanding Your Brand’s Reach

Ronn Torossian

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing.

Brand 195

More Trending

#PR Expanded Guest Post: 4 Professional Tips & Tricks from a Soon-To-Be Graduate

PR Expanded

A Guest Post By Amy Stevens, Florida State University, Public Relations Major. The education you have received in college has been valuable. Yet, no semester-long course or scholarly professor can emulate the experiences gained in the so called ‘real world.’. So how do students prepare themselves?

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR.

4 Gadgets To Create A More Productive Work Desk

Ronn Torossian

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there.

Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories.

Agency 170

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Do you create top-notch media relations campaigns?

PR Daily

Too often, great ideas go by the wayside due to minimal media coverage. Reporters are bombarded by a slew of story ideas every day and will cover very few—if any—of the pitches that hit their desk.

Edelman’s 2018 Trust Barometer: Trust continues to slide

Media Bullseye

Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over. The Trust Barometer is divided between two groups—the general online population and the informed public, and is conducted over a period of several weeks.

Survey 123

Sony apologizes for Peter Rabbit allergy scene

Ronn Torossian

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped.

Film 195

Frequently Asked Questions about Public Relations

HMA Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.

Infographic: 20 ways to conquer writer’s block

PR Daily

Every writer has faced a moment when the words failed to appear. The yawning whiteness of a blank word document can stymie even the most prolific writers, which is why a handy prompt and a strong writing regimen can be useful.

The Business Benefits of Strategic Diversity and Inclusion


pluribus unum ” graces the back of the U.S. dollar and is Latin for “out of many, one.”. The phrase captures the original vision of our country, where the differences of the colonies created a greater whole.

Groups 135

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

I’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint.

B2C 93

Channeling “Jerry Maguire” in the Client/Agency Relationship

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

7 ideas for social media posts

PR Daily

For your audience to be engaged, they need to know, like and trust you. Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? Here are seven: 1. Curate content.

Poor Sportsmanship Has No Place

HMA Public Relations

Verbal abuse is not typically permitted in a professional setting so why is it okay at sporting events? Scott explores sportsmanship in today's blog post. The post Poor Sportsmanship Has No Place appeared first on HMA Public Relations.

Habits, Capabilities and Peer Reviews of the Modern CMO [UML]

Sword and the Script

“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement.

Data 91

Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator


From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 107

3 ways PR pros can win with content after Facebook’s algorithm changes

PR Daily

There’s hope for brand managers still struggling with Facebook’s changes for business pages. In January, the social media platform announced it was making branded posts less prominent. in users’ news feeds, dramatically decreasing organizations’ already struggling reach.

How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business


There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn.

Balancing inspiration and perspiration in marketing and communications

PR in High Definition

They say that the secret of success is 1% inspiration and 99% perspiration – and that’s certainly true for any one campaign – but when you’re facing a new financial year and taking a more strategic view, you can’t keep sweating the same propositions over and over, expecting to achieve great results.

Growing a PR Career at 5W Public Relations


Joining the 5W team a year and a half ago, I never could have anticipated the growth and opportunities that would come my way as I stepped foot into the buzzing offices on my first day.

How many PR tasks will artificial intelligence take over?

PR Daily

Let’s think about what PR pros do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches, and we reach out to journalists.

Planning for the Unexpected: Five Best Practices for Risk Management

HMA Public Relations

This guest post is provided by Keri McIntosh, Senior Vice President, Events, CMP at The Castle Group, our PRGN partner in Boston, with offices in Atlanta and Maui. She offers five best practices for risk management when it comes to planning events.

An inside look behind Sleep Number’s Super Bowl social media activations with Chanel Schmidt

Communications Conversations

Two weeks ago, the eyes of the world were on Minneapolis during Super Bowl week. And, among other things (including a fantastic game), that meant brand activations. At parties. At Mall of America. And, at Super Bowl LIVE in downtown Minneapolis.

How Siege Media Uses BuzzStream to Leverage Cross-Client Relationships


Here at Siege Media , link building is one of our main strategies for helping clients gain traffic not only to specific content, but to their website as a whole. Google has written and tweeted about the importance of generating inbound links to your website.

Infographic: How to juice your YouTube performance

PR Daily

Should you be looking for subscribers or shares—not to mention “likes” and views—when posting on YouTube? Like most online media platforms, YouTube has yielded few hints about its algorithms that determine what sorts of videos get more reach, and which are destined to go nowhere.

Twitter Analytics Takeaways

HMA Public Relations

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it.

Leveraging your digital assets: 3 brands achieving great results with their online newsroom


The Shepherd Center. Even though the work that is being done at the Shepherd Center can sometimes remind us of the fact that miracles do exist, it is not everyday that a hospital specializing in brain and spinal cord injuries, gets the opportunity to make the evening news or the morning headlines.