Sat.Jun 05, 2021 - Fri.Jun 11, 2021

9 Enhancements to Improve Your Business Wire Press Release Reader Experience | Business Wire Blog

Business Wire

One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases.

How to Optimize Messaging & Soundbytes To Drive Success


Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

How To 195

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Communicating Clearly and Avoiding a PR Crisis

Ronn Torossian

In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook.

Crisis 195

Questions PR Grads Should Ask In An Interview

ImPRessions - Crenshaw Communications

It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Keeping it Real: Using PR to Combat Misinformation and Disinformation | Business Wire Blog

Business Wire

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths. public relations

More Trending

Focused content as effective PR strategy

Ronn Torossian

Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it.

What to Know When Following Up on a Pitch


To follow up, or not to follow up? That is the question. US Blog

How to get your product on TV

PR for Anyone

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product.

How To 130

15 ways to build and sustain daily writing momentum

PR Daily

Put your daily commitments to paper, set small, achievable goals, and don’t freak out about a messy first draft. Anyone who writes for a living knows that it can sometimes be a slog. But it doesn’t have to be such a chore.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Content marketing’s post-COVID shift: What communicators need to know

Agility PR Solutions

The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face.

Lessons from the 2021 State of the Media Report


The most revealing journalist insights broken down by the numbers. Best Practices

Report 181

Land Media Using a Non-Profit

PR for Anyone

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media.

How To 130

6 keys to seamless virtual onboarding

PR Daily

Focus first on relationships, make it safe to ask questions, and prioritize one-on-one meetings to gather candid feedback. Starting a new job is like the first day of school. It’s scary. Who will I have lunch with? How do I make copies and get reimbursed for expenses?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How data is changing PR: 7 ways to use data today

Agility PR Solutions

The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services.

Data 104

UK Media Moves including Channel 4, The Scottish Sun, GB News and more


New roles for Nevine Mabro and Joanna Potts at Channel 4; Jennifer Hale appointed Acting Digital News Editor at The Scottish Sun; GB News launch date. Media Blog

Media 170

Time Magazine Journalist Points to Wikipedia as Proof of Fact

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A recent interview on NPR’s Fresh Air caught my attention.

How to engaging Gen Z during Pride Month and beyond

PR Daily

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month.

How To 110

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Why digital PR is important for SEO and link building

Agility PR Solutions

SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising the quality?

SEO 101

Pride Month & Beyond: 8 LGBTQ+ News Sites to Start Following


Top LGBTQ+ news sites showcasing audiences’ unique stories and voices that include all sexual orientations and gender identities. Media Blog

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue.

3 leadership lessons comms pros should take from an extraordinary year

PR Daily

What are your biggest takeaways from the many crises of 2020? Two executive coaches share the top lessons they have gleaned from their work with leaders at companies large and small. In March 2020, the world came to a screeching halt.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Most B2B buyers now make procurement decisions quicker than pre-pandemic

Agility PR Solutions

New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over.

B2B 101

UK Media Moves including the i newspaper, UNILAD, Reach plc and more


Aasma Day has joined the i newspaper as Northern Reporter; Emily Brown promoted to Senior Journalist at UNILAD; Abigail Rabbett is now Editor of NorfolkLive and SuffolkLive. Media Blog

#19: Building a framework for reputation management


JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript. GUESTS. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America.

How conventions, corporate events, trade shows and meetings are set for big change

PR Daily

Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era. When we look back at the COVID-19 pandemic, this spring and summer might be viewed as a turning point in the pandemic as more states begin to “re-open.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Avoid ‘Cancel Culture’ with this crisis PR checklist

Agility PR Solutions

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media.

Friday Roundup: Media Moves at New York Times, LA Times, and Business Insider, Washington Post Announces Additions and Promotions


Drew Goins gets promoted at The Washington Post, Paloma Esquivel joins the LA Times, and more. Media Blog

Media 120

Critical Mention Releases Industry-First Broadcast Features to Media Contact Database

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database.