Deirdre Breakenridge
DECEMBER 21, 2016
A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways. I’m also thankful for the opportunity to find some “me” time, which is a great way to get recharged.
Ronn Torossian
DECEMBER 20, 2016
GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever. While there was no clear reason – and thus no clear problem – why the stock fell again, this was scant consolation for a company that cannot seem to recapture the magic.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onclusive
DECEMBER 21, 2016
Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything. While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […].
Cision
DECEMBER 22, 2016
In a global environment, every word matters – – and must be catered to each language, platform and culture intentionally. Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. There’s no such thing as a one-size-fits-all approach when it comes to bringing on an outside PR team, and the search process can be daunting. Here are some shortcuts and advice to make the search go as smoothly as possible.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Shift Communications
DECEMBER 21, 2016
One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all. Let’s dig into this metric and understand what it truly measures. Impressions, broadly defined, are any interaction with a piece of content and an audience member.
Steve Barrett on PR
DECEMBER 22, 2016
Noone will forget 2016 in a hurry, on so many levels. But what lessons should the communications sector take from a turbulent 12 months and how is the political and business landscape going to shake out in 2017?
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner.
The Stalwart Blog
DECEMBER 19, 2016
Here's a quick look back on just some of the work we did on behalf of our valued clients! We're honored to have helped give a voice to deserving organizations. In lieu of cards, we'll make a donation to Operation Homefront. Have a wonderful Holiday Season! Here's to a great 2017!
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
DECEMBER 20, 2016
Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. It’s the reverse of traditional public relations, where you’re trying to acquire the attention and approval of third parties, earning media through your good works, your brand, your insights.
Communications Conversations
DECEMBER 22, 2016
ICYMI: Renowned YouTuber, Casey Neistat blew everyone’s minds earlier this week when he released the following video: It already has 3.9 million views as of 6:50 p.m. on Wed., Dec. 21. It’s the result of a partnership between Neistat and Samsung. And, I believe it represents the future of content. Because this is what it’s going to take to get attention and cut through the massive clutter in 2017 and beyond.
PR News
DECEMBER 21, 2016
Is there an industry more vulnerable to crises than the airline industry? On the one hand you have the usually catastrophic nature of airplane crashes and terrorist attacks; on the other you have on every plane aggravated, gaseous, claustrophobic passengers packed like Pringles in a tube, armed with smartphones, ready to broadcast to the world… Continued.
5W PR
DECEMBER 19, 2016
Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time. It does in some ways, but puts an onus on everyone to learn new languages as well as effective usage.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ISEBOX
DECEMBER 20, 2016
Read Time: 1 minute. Change can be really, really good. It signifies growth and knowledge. Building on lessons learned and forging the way to bigger, more exciting and more important things. It shows the maturity of experience gained and using that experience to create a path that is beneficial for all. It is with that spirit that we are excited to announce the upcoming rebranding of ISEBOX.
Sword and the Script
DECEMBER 20, 2016
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content routine. Others see predictions as idle, fruitless and little more than a cocktail of digital backslapping. Still, others see predictions as an annual moment of reflection and the chance to stretch one’s thinking.
Ishmael's Corner
DECEMBER 21, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Vylvianne Devajothi, Senior Account Executive Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with — that’s the distance between Singapore and San Jose.
Communications Conversations
DECEMBER 20, 2016
Every year about this time (actually, much earlier than this, but for effect we’ll go with “about this time”), I run into the same conundrum: What do I get clients/colleagues for a holiday gift? It’s a common challenge for vendors like me. As I see it, we have a three options: 1–No gift at all. Certainly, holiday gifts aren’t a REQUIRED part of the vendor/client contract.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Waxing UnLyrical
DECEMBER 22, 2016
Last week I talked to you about doing something a little more practical than simply coming up with your “three words” et al. Several of you wrote in, telling me what a chord it touched in you. Thank you so much for that. I truly appreciate the time you took to reply. I’m heading out for the holidays, but before I go, I have two gifts for you.
Stern + Associates
DECEMBER 18, 2016
With the new year comes new goals. And for many industry thought leaders those goals often include becoming part of the TED phenomenon. It’s a natural inclination: TED has acquired. The post Why a TED Talk Won’t Reach Your Thought Leadership Goals appeared first on Stern Strategy Group.
PR in High Definition
DECEMBER 20, 2016
We see a lot of blog posts around this time of year looking at how to plan PR campaigns and set objectives. I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. One Direction. Measuring the effectiveness of PR is always a tricky topic, but pointing your campaign in the right direction is crucial.
wiredPRworks
DECEMBER 21, 2016
Where are you right now? Could your career or business be in a better place? A new book, Reinvention Roadmap by Liz Ryan , will help you get there. You have to go way, way back in my archives to find Liz Ryan mentions – all the way to 2006. But, before that I was a speaker at Liz’s International Women’s Conference in 2005. Since I first found Liz via WorldWIT, I’ve been a huge fan of her take on business, careers and life.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
David PR Group
DECEMBER 20, 2016
Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Here are nine books I can wholeheartedly recommend as last-minute gifts. All are available on Amazon.com and can be shipped in time for the holidays if you, as they say, act now. In alphabetical order: All About Them.
Stern + Associates
DECEMBER 20, 2016
Between 1975 and 1981, Australian heavy metal band AC/DC released a total of eight full-length studio albums, essentially putting out a record every year. Clearly, they were on a creative. The post How to Mine for Communications Ideas: 4 Tips to Turn Duds into Gems appeared first on Stern Strategy Group.
Solo PR Pro
DECEMBER 20, 2016
by Jennifer Spivak. A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. The woman, who ran an e-commerce business on Shopify, wanted to know if there was a way to use Facebook to leverage this earned media — she knew she’d be getting a lot of website traffic when the segment aired, and was looking for a way to engage those visitors who might not be ready to buy right away, and get the most out of this
wiredPRworks
DECEMBER 22, 2016
What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Here’s a quick snapshot of the most common marketing trends mentioned: Video marketing (live streaming). Marketing automation.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Norton's Notes
DECEMBER 22, 2016
So the big news from Facebook this week is Mark Zuckerberg has actually built Jarvis from the film Iron Man. OK not quite but he is getting there. . I love AI but I am a little wary of what it can become, I have been doing quite a bit with bots to see how effective the technology can be and it is still relatively expensive to build one that works well but it is getting cheaper.
Stern + Associates
DECEMBER 20, 2016
Between 1975 and 1981, Australian heavy metal band AC/DC released a total of eight full-length studio albums, essentially putting out a record every year. Clearly, they were on a creative. The post How to Mine for Communications Ideas: 4 Tips to Turn Duds into Gems appeared first on Stern Strategy Group.
Cision
DECEMBER 19, 2016
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. One of the immediate benefits is better accessibility to live streaming video as Periscope has a small proportion ( perhaps as low as 1% ) of Twitter’s 313 million monthly active users. I use Periscope once a week to watch press conferences for my favorite American football team.
Expert insights. Personalized for you.
220 
Let's personalize your content