Sat.Dec 17, 2016 - Fri.Dec 23, 2016

How to Get Better Live Video Reach

Cision

This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network.

Video 296

Holiday Rest & Rejuvenation Through Reading

PR Expanded

A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways.

GoPro appears to be going nowhere

Ronn Torossian

GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever.

Video 273

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the… MORE.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Were our 2016 PR predictions spot on?

Onclusive

Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything.

More Trending

Pew says “fake” news is creating real issues online

Ronn Torossian

You can’t throw a rock these days without hitting a headline about “fake” news. It’s all the rage, and it has people from across the political and media spectrum in a rage. On one side you have those who believe “fake” news contributed to Hillary Clinton’s campaign loss.

Behind the Headlines With Caroline Michaud

Cision

In a global environment, every word matters – – and must be catered to each language, platform and culture intentionally.

10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers?

B2B 180

How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year.

How To 190

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR 101: What is a Media Impression?

Shift Communications

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all.

Media 169

Study: The Dark Side of the Gig Economy

Cision

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it.

Study 199

How PR can help accelerate a business

PR Daily

When launching a brand, a marketing strategy can go only so far. Though marketing might help boost brand awareness, investing in a sound public relations strategy will ensure expansion over time. For you to find success, though, your campaigns must be planned and implemented correctly.

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 170

What is Crisis Communications?

Shift Communications

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources.

Tools we’ve tried out for you: Proposify and Visme

ReimaginePR

It just occurred to me that we hadn’t thrown any product reviews your way in a little while, and we’ve stumbled on two that you been using two for a little bit and thought we’d tell you about them. First up is Proposify. It is supposed to help you win business by making the act of creating, sending, tracking and following up on your proposals faster and easier. Which it does and it doesn’t. Let’s start with what I love: 1.

Tools 147

How the late Zsa Zsa Gabor boosted California wines’ PR efforts

PR Daily

Tributes are pouring in for Zsa Zsa Gabor. The Hungarian actress, whose Kardashian-like self-parodying glamour and revolving-door marriages to millionaires made her a permanent tabloid fixture, died Sunday in Los Angeles at age 99.

One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content routine.

2016 Year In Review

The Stalwart Blog

Here's a quick look back on just some of the work we did on behalf of our valued clients! We're honored to have helped give a voice to deserving organizations. In lieu of cards, we'll make a donation to Operation Homefront. Have a wonderful Holiday Season! Here's to a great 2017

111
111

63 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Policy Analyst , Federal Aviation Administration, Washington, DC – apply by Dec.

Infographic: How to reach each generation on social media

PR Daily

As a communications professional, you keep up with industry trends and research. If you read too much, though, it’s easy to get overwhelmed: “Get on Instagram!”. Pinterest is the best way to boost sales!”. “If If your organization isn’t on Snapchat yet, what are you waiting for?”.

Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]

Sword and the Script

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. Indications of success and key performance indicators (KPIs) have come a long way toward suggesting whether marketing is on the right or wrong track.

Delta, We Thank You and Your Competitors for the Crisis Management Test Cases

PR News

Is there an industry more vulnerable to crises than the airline industry?

The risk and reward of truth in the pharmaceutical sector

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

Merriam-Webster names ‘surreal’ its word of the year

PR Daily

Was 2016 unbelievable? Merriam-Webster editors say “yes” and are calling surreal their word of the year: 1) 'Surreal' is one of the most common lookups following a tragedy. 2) 'Surreal' is our 2016 Word of the Year https://t.co/O7azAyRQC1. O7azAyRQC1.

Sports 142

Nine LinkedIn Tips for Personal Branding Success

Maine PR Maven

Every professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections. Some people think it’s only for job seekers, but that’s not the case. LinkedIn is a very big, very credible website.

A Basset Kind of Holiday

Waxing UnLyrical

Last week I talked to you about doing something a little more practical than simply coming up with your “three words” et al. Several of you wrote in, telling me what a chord it touched in you. Thank you so much for that. I truly appreciate the time you took to reply.

24 Posts to help integrate Google Analytics into your measure PR strategies

Media Bullseye

Recently, Media Bullseye posted an article about using Google Analytics to enhance and assist measurement of PR efforts. Based on the engagement with that article, there is significant interest from the PR community regarding the use of Google Analytics in PR.

5 PR and social media predictions for B2B communicators

PR Daily

This year was far from normal for members of the news media—and PR pros felt its effect. As newsrooms continue to work under shrinking budgets and increasing pressure to publish more content across a variety of formats, brand managers will be challenged to shift their communications strategies.

B2B 141

The future of content looks like THIS (and it’s pretty crazy)

Communications Conversations

ICYMI: Renowned YouTuber, Casey Neistat blew everyone’s minds earlier this week when he released the following video: It already has 3.9 million views as of 6:50 p.m. on Wed., It’s the result of a partnership between Neistat and Samsung. And, I believe it represents the future of content.

What PR can learn from Content Marketing

Prezly

Content marketing is no longer just a buzzword. Brands have realized how important engaging content is; more and more companies are betting on it, and it’s paying off. In the midst of the “content is king” revolution, it’s useful to ask where PR finds itself.

How Social Media Changed Communication

5W PR

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time.

How to improve your marketing without breaking the bank

PR Daily

Without an effective marketing strategy, many businesses would fail. No matter how creative your approach, successful campaigns can be costly. To promote your brand without spending too much, seek to build your audience organically. Here’s how: Set clear goals.