Sat.May 20, 2017 - Fri.May 26, 2017

Blogging Tips for PR Pros

PR Expanded

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media


If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar.

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Why It’s Hard to Measure PR in the First Place


Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […]. All About Tech data science PR analytics PR measurement PR technology

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues

Ronn Torossian

Companies take a risk when they decide to comment on social issues. When done right, companies can make genuine connections with existing and potential customers. When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press.

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The Best PR Tips For Promoting Blog Posts

ImPRessions - Crenshaw Communications

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m.

Why It’s Hard to Measure PR in the First Place


Our in-house data scientist, Fletcher Stump Smith , spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles.

IBM Vision: The Future of AI and Public Relations

Shift Communications

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry.

Behind the Headlines with Meredith Lejeune


With more than ten years of experience, Meredith Lejeune is both a leader and an asset to the PR industry. With multiple professional accomplishments including serving as the Secretary of the Black Public Relations Society of Atlanta, working on the board of directors for the National Association of Black Journalists and earning the 2010 Rising Star Award from the Hampton Roads chapter of PRSA, Meredith brings a variety of experiences and credentials to the table.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Leverage B2B Influencer Marketing for Powerful Results

B2B PR Sense

B2B influencer marketing is the latest buzzword -- an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend -- and making the best use of it within your company?

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Avoid These Five Costly PR Agency Mistakes

ImPRessions - Crenshaw Communications

Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Like any new relationship, this one is in the honeymoon phase as everyone gets to know each other.

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Facebook Redefines News. PR will Never be the Same

Flack's Revenge

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing.

5 Steps to Marketing at an Event Outside of Your Industry


The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. When we strive for something new and different despite the risks, we are often rewarded—with success, an invaluable experience, or a discovery about ourselves.

9 qualities of successful marketing teams

PR Daily

Like basketball, construction and Marvel superheroes, marketing demonstrates its best results when people work together as a team.

The Role of Machine Learning in Public Relations

Shift Communications

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared.

A guide to crisis management and planning [Webinar Recap]

Media Bullseye

Communicators never want their organization to be at the center of a crisis, but the recent multitude of crises affecting well-known companies remind professionals about the importance of planning and proper management techniques to minimize risk and severity.

3 Powerful Ways to Link Your Business to a Social Cause


Businesses of all sizes have a lot to gain from pairing their operations with a social cause. Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing.

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A guide to local marketing

PR Daily

Much of the brand-focused content produced these days tends to focus on the big guys: enterprise corporations that pull in top-dollar contracts for agencies. What about the little guy, such as the mom-and-pop shop? Don’t they require marketing and branding advice, too?

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Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards.

Content Is Still The King, But Distribution Is Your Precious Queen


So you have this awesome, quality content and you firmly believe that your viewers would kill for it, but somehow the traffic landscape defined by hard data in your Google Analytics resembles a boring plateau rather than actual peaks announcing your successes.

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Your Press Release is Your Story


Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be said any other way, and it takes every word in the story to say what the meaning is.” ” The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it: Love Your Headline.

30 jobs in the PR and marketing world

PR Daily

Summer is approaching quickly—at least, we hope so. Those of us in the Northern Hemisphere have been cooped up, hibernating during the cold weather, but we’re ready to shake off winter’s chill. For a lot of people that means getting out and exploring the great outdoors.

Carrot not stick on AVE

Stephen Waddington

The CIPR has shifted its position on AVE from education to legislation. It’s a bold move but it needs a rethink. PRWeek called me out this week for being critical of the CIPR’s new position on AVE. PRWeek needs to recognise the difference between plain speaking and a row but notwithstanding it’s an important issue and one that I’ve frequently spoken out on. The CIPR tightened up its position last week stating that practitioners have 12 months to stop using AVE.

66 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.

Infographic: Where Institutional Investors Read News and Earnings Releases


With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position.

3 reasons PR is essential for small- and medium-sized businesses

PR Daily

For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood.

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Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative.

How can PR agencies evolve to meet changing client—and employee—needs?

Media Bullseye

In a recent article on PR Week discussing the death of the traditional agency model, the author lamented the inflexibility of the standard agency workweek, and asked why PRs “sign off” at 6 p.m.

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand


This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it.

Why PR agencies should scrap the hourly-rate model

PR Daily

It can be unnerving to receive an invoice from your PR agency billing you for more than the budgeted billable hours.

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Lions and Tigers and Barokas PR, Oh My! Hello Detroit.


As we approach Barokas PR’s 19 th anniversary, our family has some exciting news to share with you. Over the past year, we’ve met a ton of incredible people and explored several burgeoning tech markets across the country. The most exciting takeaway is that tech is thriving everywhere.

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results.

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