Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Congrats! Wondering what to do between now and then? Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible.

Interviews 322

Interviews Media Media Training Training 322

Ronn Torossian

MARCH 28, 2022

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing. The target audience of any business wants to feel like the content that a business […].

Content Marketing 195

Content Marketing Marketing Consumer Company 195

Business Wire

APRIL 1, 2022

When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success? What factors are most important?

Employee 380

Employee Measurement Agency Blogging 380

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.

Measurement 195

Measurement How To Analysis Data 195

Ronn Torossian

APRIL 1, 2022

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing. The pandemic has affected companies in the […].

Financial 195

Financial Social Media Company Strategy 195

Agility PR Solutions

MARCH 31, 2022

Want to learn about agile content marketing? You’ve come to the right place. In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results. There’s a need to generate more content within […].

Content Marketing 191

Content Marketing Marketing Strategy Analysis 191

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy

Measurement 195

Measurement Strategy Hotels Data 195

Prowly

MARCH 29, 2022

The times we live in create an impression that you’re able to reach nearly everyone on planet Earth without leaving your home. While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […]. The post How to Pitch a Story?

Pitching 197

Pitching How To Television Media 197

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

MARCH 30, 2022

Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions. Hence, product content is crucial for any business. A lackluster product description might not be […].

Strategy 195

Strategy Publicity 195

Agility PR Solutions

MARCH 31, 2022

If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your company and prevent current customers from coming back. Here […]. The post 4 social media mistakes not to make at your business appeared first on Agility PR Solutions.

Social Media 189

Social Media Media Company Publicity 189

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy

Measurement 195

Measurement Strategy Hotels Data 195

PRSay

MARCH 28, 2022

More people are returning to offices this spring, whether on a hybrid or part-time basis. We’re not used to working together in person. How can some of their tips and techniques guide the return-to-office movement? In the past two years, professionals have been through the wringer. They’ve experienced a rollercoaster pandemic, political polarization, social unrest and upheaval, economic confusion and the allure of the Great Resignation.

Tools 156

Tools Ethics Meeting Video 156

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? You might be surprised to learn that it’s actually publicity. #1 – publicity is free – advertising you pay for. #2 – publicity is someone else telling the world how great you a

Advertising 130

Advertising Advertising Publicity YouTube 130

Agility PR Solutions

MARCH 30, 2022

New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The study, based on survey research from by Forrester Consulting, was designed to explore the role that data, analytics, and AI play in helping organizations achieve their strategic goals, and […].

Analytics 155

Analytics Data Enterprise Survey 155

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. So clearly, video is a big deal in our world. Then why do we continue to give it such short shrift?

Video 113

Video Guidelines Advertising Advertising 113

PRSay

MARCH 30, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.

Interviews 123

Interviews Ethics Meeting Course 123

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Stuart Bruce

MARCH 26, 2022

In the PR and communications world, timesheets are often derided or treated with fear and contempt. There are two main schools of thought against them. … © Stuart Bruce - Why in-house comms and PR agencies should love timesheets was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Agency 89

Agency Crisis Communications Crisis Corporate 89

Agility PR Solutions

MARCH 30, 2022

When you are running a business, it is crucial to focus on streamlining your operations as much as possible. When you can focus on streamlining, you can then focus on improving what you are doing—which ultimately means a better service for your end-users. However, where do you even begin to streamline your business (without affecting […]. The post Streamlining your business—4 insights on outsourcing appeared first on Agility PR Solutions.

Marketing 155

Marketing Publicity 155

5W PR

MARCH 28, 2022

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced. A lot of people are making a shift towards sustainable food choices. The pandemic has also impacted such choices. Positive lifestyle habits have reduced fast-food consumption. The emphasis is on fresh produce and reduction in comfort food.

Exercises 88

Exercises Technology Government System 88

PRSay

MARCH 29, 2022

“We all have a muse,” said Monique Farmer, APR. “But as PR and communications people, we often find ourselves putting out fires and working on the challenges du jour.” Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Farmer, a frequent contributor to Strategies & Tactics , spoke to PRSA Editor-in-Chief John Elsasser on March 24 for the latest episode of “Strategies & Tactics Live.

Creativity 153

Creativity Print Software Writing 153

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

MARCH 29, 2022

Distributing press releases isn’t just a helpful marketing tool just for big-name celebrities or huge corporations. The truth is that most business owners could benefit from sending out releases at the right time. When a press release is used the right way, you can spread the word about new products and services, improve SEO, and even get a little local coverage.

Local 100

Local Writing SEO Corporate 100

Agility PR Solutions

MARCH 31, 2022

Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products or services like yours online. In this article, we’re going […]. The post Local SEO: 5 ways to reach ideal customers in your area appeared first on Agility PR Solutions.

Local 154

Local SEO Engineering Analysis 154

Contently - Strategy

MARCH 30, 2022

Sales teams face intense pressure to appeal to today’s info-hungry buyers. Over 60 percent of all buyers have already done their own research on your company, your products, and your competitors before they even speak to you. Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers.

Data 98

Data Comparison Case Study Marketing 98

PRSay

APRIL 1, 2022

As we look back at Women’s History Month, it’s important to reflect on the many challenges that women in our profession have had to overcome over the years. More recently, women were impacted the most when it came to global job loss throughout the pandemic. Additionally, working women took on three times the amount of child care as men during the pandemic.

Leadership 86

Leadership Financial B2B Consumer 86

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Culpwrit

MARCH 26, 2022

By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions. Creative focused individuals and institutions generally require their own unique PR perspective and approaches.

Creativity 91

Creativity Industry Publicity Marketing 91

Agility PR Solutions

MARCH 28, 2022

2021 was another year of tumultuous change in the public relations industry. With increasing vaccine availability, supply chain challenges, a new U.S. president, and the impact of climate change, there were no shortage of issues communicators focused on around the world. As demands for communicators came from seemingly every direction, leaders in the field turned […].

Publicity 155

Publicity Industry Communications Analysis 155

Reputation Us

MARCH 28, 2022

Last night’s Academy Award ceremony is one of the most talked about events in the 94-year history of the Oscars. No shortage of topics to discuss and several jaw-dropping controversies to unpack during a night of oddness. Without a doubt, the most scandalous part of the evening was the exchange between comedian Chris Rock and actor Will Smith.

Reputation 78

Reputation Blogging Communications Crisis Management 78