Sat.Feb 18, 2017 - Fri.Feb 24, 2017

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.

How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform.

Trending Sources

4 Proven Tips to Consider for Your Content Marketing Strategy

Beyond PR

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016?

3 ways to impress execs with social media metrics

PRSay

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

Sword and the Script

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy.

How to Find the Right MarTech and PRTech Solutions

AirPR

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf.

3 Ways to Develop a Great Brand Story with Earned Media

Beyond PR

Earned media may be more difficult to garner, but it can be the most valuable. Earned media establishes trust and credibility – not to mention it can drive leads and sales. The key to getting great PR however, hinges on your brand’s story – what’s the “why?”

Brand 28

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. But that’s where the similarities end.

Give your communications strategy a makeover

PR Daily

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year?

5 functionalities every PR person wish LinkedIn had

Communications Conversations

I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. But, the other half of it is for client work. Helping manage corporate LinkedIn pages.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Crisis Communications - Uber Style

The Stalwart Blog

Whether you're a fan or not, Uber employed the right plan for their recent sexual harassment scandal. See what Stalwart Communications Founder David Oates says companies can learn from it

YouTube cuts 30-second ads that users can’t skip

PR Daily

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content.

Daley’s Razor: On Healthcare Communications & Fake News

PRSay

“Compelling, if true.”. Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Daley, who passed away six years ago, was a former Chicago Tribune columnist and White House correspondent (and a fellow American University alumnus). While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller.

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Intern to AC: The Four Tips You Need to Know

Shift Communications

Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed.

10 tenets of outstanding PR strategies

PR Daily

Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements—objectives, strategies, tactics and metrics. Over the years I have come to include another element for every plan, principles.

Your Organization’s Under Attack? Respond Fast! Wait…Don’t Respond

PR News

“Not every incident needs a response, but incidents that are ignored can lead to a bigger crisis.” ” This crisis management advice comes directly from Ernest DelBuono, senior strategist for strategic communications firm Levick. At its root is the kind of logic Captain Kirk used on murderous computers to make them self-destruct. DelBuono’s key insight goes… Continued. The post Your Organization’s Under Attack? Respond Fast!

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. Look at Trump’s dressing down of Nordstrom , or the controversy Uber runs into just about every time Travis Kalanick does anything. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Trump is sucking the Air and Fun from PR and News

Flack's Revenge

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, it’s a great article, and everyone goes home happy.

8 ways to boost your executives' presence through Instagram

PR Daily

There it is: What could have been an overlong video of kids jumping on a trampoline is transformed into a crazy sequence speeded up like a Keystone Cops movie. Or that guy cannonballing a swimming pool can be made to splash back out and replay his jump time and again.

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B PR Sense

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier -- and more essential -- than ever before.

B2B 11

Don’t Ask Your PR Agency These Questions

ImPRessions - Crenshaw Communications

Determining that a public relations firm has the right chops for the job is just the beginning in a quest to find the right PR partner. It’s not enough for a prospective agency to look good “on paper.”

Leadership and Zigging When Everyone Else is Zagging

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I will always remember November 14, 2014, and it has nothing to do with my birthday. That was the day that Mike Sottak called to say he was accepting our job offer to run our European operation. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride.more.

Study: The perfect blog post length—and how long it should take to write

PR Daily

If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should you take to write a blog post? Answer: 3 hours and 16 minutes. How often should you publish blog posts? Answer: Weekly.

Study 30

5 Reasons Why Your Social Media Strategy Should Give More Love to Facebook

Stern + Associates

Social media can be fun, enticing, exciting, but also extremely overwhelming. In the ever-growing space of social media, where does your brand need to have a strong focus and presence? The post 5 Reasons Why Your Social Media Strategy Should Give More Love to Facebook appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Social Media Facebook Social Media Strategy

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and n ow your article is published for the world to see. It’s the end of the road.or is it?

B2B 6

Fake News is Not a Threat to Democracy

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Can we all take a breath? The latest uproar on fake news comes compliments of 20th Century Fox when it created fake news sites as part of a marketing campaign for an upcoming movie. A New York Times story on the topic quoted Susan Credle, global creative officer of the ad agency FCB: “Fake news.more.