Sat.Feb 18, 2017 - Fri.Feb 24, 2017

How to Write News Release Headlines Reporters Love

Business Wire

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage.

Report 311

How Mark Masters harnesses the power of owned media to build a global personal brand

PR Warrior

Author, speaker and content marketing agency owner – Mark Masters (pictured above, top right) – continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media.

Groups 299

How to Find the Right MarTech and PRTech Solutions

Onclusive

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf.

How To 270

How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform.

How To 249

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Trump is sucking the Air and Fun from PR and News

Flack's Revenge

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, it’s a great article, and everyone goes home happy.

More Trending

The Positivity Summit: Drive Change & Create Impact One Location at a Time

PR Expanded

For many of us, 2017 is a year of change. Whether you’re experiencing small changes or big transformation, you have to ask yourself, “Do you want to drive the change and create impact or sit on the sidelines? I want to drive change both professionally and personally.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and n ow your article is published for the world to see. It’s the end of the road.or is it?

B2B 181

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites.

PR: Separating Fact from Fiction

ImPRessions - Crenshaw Communications

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?)

B2B 179

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Leverage Your HARO Earned Media Placements

Cision

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Now what? Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process! Share it on social media.

How To 179

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B PR Sense

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier -- and more essential -- than ever before.

B2B 141

Don’t Ask Your PR Agency These Questions

ImPRessions - Crenshaw Communications

Determining that a public relations firm has the right chops for the job is just the beginning in a quest to find the right PR partner. It’s not enough for a prospective agency to look good “on paper.”

Agency 170

Make your words your organization’s most valuable asset

PR Daily

“You can make anything by writing.”. Lewis may not have worked in corporate communications, but his words ring true for industry professionals. Your writing can bring about major improvements for your organization—a stronger corporate reputation, a more engaged workforce and a higher bottom line.

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge.

Intern to AC: The Four Tips You Need to Know

Shift Communications

Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. Look at Trump’s dressing down of Nordstrom , or the controversy Uber runs into just about every time Travis Kalanick does anything. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. But when it comes to most types of reputation crises, they are decidedly unwelcome.

10 key traits and skills for today's social media manager

PR Daily

What does it take to be a great social media manager? Look at the following seven skills and three traits, as well as relevant resources to help you improve in those areas. 7 skills that top social media managers share: 1. Copywriting.

Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

Sword and the Script

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI.

Transparency and accountability in digital advertising: can P&G make it happen?

Media Bullseye

Procter & Gamble is one of the world’s largest consumer goods companies, making products with household names such as Tide, Crest, Febreze, and more. They are also one of the largest spenders in advertising, paying as much as $7.2 billion on advertising last year alone.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy.

Our industry experts want to write for you

PR Daily

Every company is a media company. It has never been easier to publish. Technology and social media continue to drive the plummeting costs of promotion, distribution, and self-publication. Every day seems to bring a new platform online, to open new outlets and channels.

3 ways to impress execs with social media metrics

PRSay

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered.

59 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Airport Public Affairs Assistant , City of Long Beach, Long Beach, CA – apply by Mar.

Three Ways to Make the Most of Your PR Budget for Startups

Shift Communications

Maximizing a modest budget is commonplace for startups. That’s especially true when it comes to PR.

Local 83

Uber launches ‘urgent investigation’ into sexism allegations

PR Daily

Uber is fighting another PR nightmare. In the wake of a damning blog post from former Uber engineer Susan Fowler, the ride-hailing company is launching an “urgent investigation” into claims of rampant sexism.

Crisis 126

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year?

Crisis Communications - Uber Style

The Stalwart Blog

Whether you're a fan or not, Uber employed the right plan for their recent sexual harassment scandal. See what Stalwart Communications Founder David Oates says companies can learn from it

Be the brand that keeps its promises

Maine PR Maven

“Make your word your bond. If you don’t honor what you say, neither will anybody else.” I recently had a horrible experience with a surgeon who told me I needed knee replacement surgery, and that his assistant would call me four days later to schedule me into the hospital and answer my questions.

Brand 78

Study: The perfect blog post length—and how long it should take to write

PR Daily

If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should you take to write a blog post? Answer: 3 hours and 16 minutes. How often should you publish blog posts? Answer: Weekly.

Study 124

Trump social

Prakkypedia

Years ago, I worked as a social media consultant and much of my work involved government departments. Some of my work also involved politicians. And let me tell you: a great many of them wanted to avoid social media.

4 Tips to Align Marketing and PR

Beyond PR

While both marketing and public relations are essential to a cohesive plan to attract more customers and make a name for your brand, often there’s a disconnect between the two departments. It’s often the case that one branch doesn’t know what the other is doing. They often don’t have aligned goals.