Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.

Media Relations 334

Media Relations Trends Media Analytics 334

Ronn Torossian

DECEMBER 18, 2024

Navigate tech crisis management through transparency, swift response, and trust rebuilding strategies that protect brand reputation in the fast-evolving digital landscape. The post The Role of Tech PR in Crisis Management: Lessons from Silicon Valley appeared first on.

Crisis Management 195

Crisis Management Crisis Reputation Strategy 195

Agility PR Solutions

DECEMBER 16, 2024

In a competitive market, public relations is a critical component of establishing brand identity, nurturing trust, and increasing visibility. For businesses offering niche products or services, PR can amplify their reach, connect with target audiences, and ensure sustained growth. What Makes PR Essential? PR assists businesses in navigating the competitive marketplace by providing customized communication […] The post The power of PR in promoting unique brands4 effective strategies first a

Strategy 78

Strategy Brand Branding Communications 78

Garrett Public Relations

DECEMBER 15, 2024

It’s that time of year again. Time for experts to make predictions about what to expect in 2025. But its really difficult (if not impossible) to predict what lies ahead. This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025 The post 25 Marketing and PR Experts Share Their Best Advice for 2025 appeared first on Garrett Public Relations.

Marketing 148

Marketing Publicity Small Business Crisis Communications 148

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

DECEMBER 18, 2024

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster. Crisis PR, when executed correctly, can help restore a brands […] The post The power and pitfalls of crisis PR: How companies can navigate public relations disasters first appeared on Agility P

Crisis 91

Crisis Company Publicity Corporate 91

Ronn Torossian

DECEMBER 20, 2024

Learn how consumer PR builds brand trust through transparency, digital engagement & authentic storytelling in today's social media-driven marketplace. The post Consumer Public Relations: Role & Transparency appeared first on.

Consumer 195

Consumer Publicity Storytelling Social Media 195

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life

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Comparison Software Tools Analytics 104

Agility PR Solutions

DECEMBER 18, 2024

Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Soluti

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Case Study Storytelling Study Community 155

Bianchi Biz Blog

DECEMBER 19, 2024

As 2024 comes to an end, were looking back at our most viewed blog posts of the year. With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.

Blogging 92

Blogging Automotive Mobile Technology 92

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

DECEMBER 19, 2024

Explore how financial institutions are revolutionizing customer engagement through data driven digital marketing strategies and personalized banking experiences The post The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance appeared first on.

Financial 195

Financial Data Strategy Banking 195

Notified

DECEMBER 18, 2024

This year, we hosted a series of webinars packed with practical tips, real-world insights and expert advice. Whether you work in public relations or investor relations , weve got you covered.

Publicity 99

Publicity Trends Communications 99

Agility PR Solutions

DECEMBER 17, 2024

Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.

Reputation 145

Reputation Brand Branding Media 145

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. The Art of Crafting Compelling Narratives At the heart of successful digital storytelling lies the ability to craft narratives that are authentic, emotionally resonant, and relevant to the target audience.

Storytelling 78

Storytelling Brand Branding How To 78

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ronn Torossian

DECEMBER 17, 2024

AI revolutionizes digital marketing through personalization, data analytics, chatbots, and content creation, while raising important ethical and privacy considerations. The post AI: The New Frontier of Digital Marketing appeared first on.

Privacy 195

Privacy Marketing Ethics Analytics 195

Presspage

DECEMBER 20, 2024

However, dont forget about the step that should come first. Just because an issue is threatening your company, doesnt mean it cant be prevented or neutralized before its too late. Thats where issue management comes in. Heres why you shouldnt underestimate it as an essential puzzle piece in your PR strategy. Lets start with a definition of what issue management is.

Reputation 78

Reputation Crisis Trends Customer Service 78

Agility PR Solutions

DECEMBER 20, 2024

Booking.com is one of the largest and most successful online travel agencies in the world, offering everything from flights to hotels, car rentals, and vacation packages. While the companys expansive inventory and competitive pricing are essential to its success, one factor stands out in its travel digital marketing strategyits mastery of search engine optimization (SEO). […] The post How Booking.com dominates travel digital marketing with search engine optimization first appeared on Agili

Engineering 96

Engineering Travel Hotels Marketing 96

5W PR

DECEMBER 18, 2024

In the bustling realm of indie game development, where competition is fierce and visibility is paramount, effective video game marketing strategies can be the difference between a cult classic and a forgotten title. One such strategy that has proven to be highly effective is influencer marketing. Understanding Influencer Marketing Influencer marketing involves collaborating with individuals who have a significant following within a specific niche.

Strategy 78

Strategy Marketing Community YouTube 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Ronn Torossian

DECEMBER 16, 2024

Social commerce and long-term influencer partnerships are transforming digital marketing, offering new ways to connect brands with audiences through authentic, seamless experiences. The post Influencer Marketing: Trends, Challenges, and the Future of Social Commerce appeared first on.

Trends 195

Trends Marketing Brand Branding 195

Steve Barrett on PR

DECEMBER 19, 2024

Tumultuous elections, blockbuster agency M&As, a banner year in Cannes and saying goodbye to a true PR pioneer.

Agency 88

Agency Blogging 88

Notified

DECEMBER 17, 2024

W e love helping clients achieve their communications goals , and this year has been packed with inspiring success stories!

Communications 89

Communications Case Study Study Publicity 89

PRSay

DECEMBER 19, 2024

Barbara Way Hunter, APR, Fellow PRSA, a pioneering PR executive and longtime PRSA member and leader, passed away on Dec. 18 at her home in Walpole, N.H. She was 97. Hunter served as PRSAs president (now chair) in 1984. In 1993, she received PRSAs highest individual honor, the Gold Anvil. Born in 1927 in Westport, N.Y., Hunters career in the communications profession spanned over five decades, blazing a trail for women on Madison Avenue and advocating for the power of women as both business leade

Ethics 78

Ethics Agency Journalism Leadership 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ronn Torossian

DECEMBER 15, 2024

By prioritizing transparency, creating compelling narratives, and leveraging SEO, PR professionals can help their brands stand out as leaders in the fight for a more sustainable future. The post Sustainability in PR: How Green Messaging Shapes Consumer Perceptions appeared first on.

Consumer 195

Consumer SEO Brand Branding 195

HMA Public Relations

DECEMBER 16, 2024

With the end of 2024 approaching, we are sharing all of our #MediaMonday features of the year in one post. Meet the media, hear their stories and learn more about their work in these past features! Take a look!

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Meeting Media Media Relations 86

Agility PR Solutions

DECEMBER 17, 2024

Technology companies face crises at an alarming rate. Whether its a data breach, a product failure, or a public relations misstep, the tech industry is uniquely prone to issues that can quickly escalate, causing irreparable damage to a companys reputation. In an era where news spreads in seconds and social media amplifies every story, managing […] The post Lessons from the trenches: Why crisis management is critical in technology PR first appeared on Agility PR Solutions.

Crisis Management 78

Crisis Management Technology Crisis Reputation 78

Notified

DECEMBER 16, 2024

Annual general meetings (AGMs) arent just a box-ticking exercise - theyre a key moment to connect with shareholders, share updates and build trust. But pulling off an AGM is no small task. From managing schedules to ensuring everything runs smoothly, theres a lot to juggle.

Exercises 81

Exercises Meeting Communications 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Often, Ill compile these into cliff notes that highlight the more interesting findings, along with analysis or advice for applying the findings to improve your own marketing efforts.

B2B 92

B2B Marketing Communications Survey 92

OnePitch

DECEMBER 17, 2024

Jabari Young, senior writer and editor at Forbes and specializing in the editorial lead of ForbesBLK.

Media 69

Media 69

Agility PR Solutions

DECEMBER 16, 2024

In todays hyper-connected world, a single misstep can cascade into a full-blown crisis, leaving brands scrambling to protect their reputations. From product recalls to data breaches, the stakes have never been higher. However, a well-executed crisis PR management strategy isnt just about damage control, its about turning challenges into opportunities to build trust and resilience. […] The post Steering through the storm: Why PR strategies are crucial for navigating crises first appeared on

Strategy 78

Strategy Crisis Reputation Data 78