Sat.Dec 07, 2013 - Fri.Dec 13, 2013

Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve.

Hotels 113

4 Marketing Lessons from the Red Sox 2013 Season

Maine PR Maven

Effective brand building requires creating a network of raving fans who will support you and your organization in good times and bad times. This article by NMC Account Executive Greg Glynn talks about Red Sox Nation, which is a great example of a cult-like following for a brand.

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How to follow up your e-mailed pitch

Praxis Makes Perfect

One of the two biggest gripes journalists have about media relations is PR practitioners who call to. PR public relations media relations pitches

Monday Roundup: Building Business Relationships

Waxing UnLyrical

Happy Monday! Are you ready for the week ahead? Well then, let’s get right to this week’s round-up! Relationships are the foundation of any business. And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013).

50 common mistakes in PR writing

Praxis Makes Perfect

1. Failure to adapt the pitch to different press targets and media. Incredibly, some. PR public relations writing editing PR writing