Sat.Jan 28, 2017 - Fri.Feb 03, 2017

Trending Sources

4 Ways to Identify the Right Influencers

Cision

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side.

Sports 143

Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it.

Brands Speak Out As Controversy Rages: Is It Good PR?

ImPRessions - Crenshaw Communications

A couple of weeks ago, I was called by two journalists wanting public relations insights on companies hit with blowback for public comments about our new president.

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Why Your PR Firm Wants To Fire You

ImPRessions - Crenshaw Communications

There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

SEO 66

How Being Generous on Social Media Will Change Your Life

Spin Sucks

Social media can change your life. And being generous in the online world even more. If you don't open your virtual door to the people around, if you don't genuinely connect with other professionals, you will never know where that relationship might lead to.

The Secrets of Influencer Marketing

Beyond PR

Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years, we’ve used influencer marketing to demonstrate exponential increases in key business areas, like client retention, brand awareness and event attendance.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Fake news and the ugly rise of sponsored content

PR Daily

Corporate communicators are to blame for the fake news epidemic. That’s surprising, perhaps, coming from a communications pro. Yet I wonder whether “communications pro” will be a job title if we continue down the path we started nearly 100 years ago.

Behind the Headlines with Kim Dixon

Cision

Finding a niche in the business, understanding the importance of an extensive explanation, and sifting through the constant noise of the media are all imperative skills to become a successful reporter. In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra.

The Six Criteria Necessary for Professional Growth

Spin Sucks

It's Laura Petrolino's birthday, and she's using it as an opportunity to talk about the six criteria necessary for professional growth. Learn what they are and how you can facilitate them for yourself and your team.

Monterey Bay Aquarium’s PR Chief Sounds Warning for Organizations With No Crisis Plan

PR News

This still-young year has felt like a midtown traffic scrum of competing, colliding crises, stoked by the overheated engine of a new presidential administration. Brands are nervously checking Twitter, seeing if the president has mentioned them for any reason, and if other pitched political voices are either supporting boycotts or defending them for any reason.… … Continued.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

“A car without gas”: using measurement to make the most of social PR

Media Bullseye

Shonali with SCoRE post-graduate students in Mumbai, India during a day-long Social PR workshop. As you read this, I’ll be wrapping up my month long trip to India.

Data 33

How crucial are visuals to content marketers?

PR Daily

Do you think visuals should be part of your content marketing strategy? You’re absolutely right—and you’re not alone. In a recent Venngage survey of 300 marketers, more than half (53 percent) said that most—if not all (91 to 100 percent)—of their content contained visuals.

The Three Email Bombs Sending Your Team into a Tailspin

Spin Sucks

Email is one of the biggest causes of stress in the workplace. And it's often the fault of the leader. Gini Dietrich says there are three email bombs you must stop sending right this very second. The post The Three Email Bombs Sending Your Team into a Tailspin appeared first on Spin Sucks.

Fake News: A Data-Driven Analysis

Shift Communications

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Travelling solo with me, myself and I

The Blueballroom

Kung Hei Fat Choi! Words of welcome on the morning of the first day of the Chinese Lunar New Year.) Such an amazing time of year to visit China. Surrounded by beautiful red-and-gold decorations and high-spirited locals looking forward to celebrating with their families.

3 tips for better content marketing goals

PR Daily

As 2017 unfolds, the importance of content marketing is growing. The challenging aspect of content marketing is that it’s easy to lose track of where you are. There’s usually a lot of time between when you publish content and when you see results, so you can get lost in the middle.

Why You Need Intelligent Content Now

Spin Sucks

What is intelligent content? Carrie Hane says it requires a shift of mindset at all levels of an organization. Rethink how you create, manage, and connect content, and make life easier on yourself and your organization. The post Why You Need Intelligent Content Now appeared first on Spin Sucks.

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

A Modest Proposal: You Do Not Have to Tell the Truth (?)

IPR

For the past few months, I have been watching the perspectives published in the public relations trade media about the communications environment in this post-2016 presidential election era. Much sincere reflection has been shared.

8 Super Bowl-inspired quotes for marketing pros

PR Daily

Super Bowl weekend is upon us, and Atlanta and New England fans, among millions of others, are gearing up for the ultimate gridiron showdown. Whether or not you like football, there is no denying the war-like tactics at play.

A Simple Way to Craft Better Awards Submissions

Spin Sucks

Too often, awards submissions go down to the wire and rarely win. If you want to win, you have to plan to win. Gini Dietrich has tips to do exactly that. The post A Simple Way to Craft Better Awards Submissions appeared first on Spin Sucks.

The Best Day of the Week and Time of the Day to Send a Press Release

Ron Torossian

This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the best time of the day to publish a press release ?

The State Of Journalism, How It Might Evolve, And How PR Can Help

SeeDepth

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.

9 Twitter users who PR pros and marketers should follow

PR Daily

The days of questioning whether Facebook, Snapchat, Instagram, Twitter and other social media platforms are legitimate marketing tools are way behind us. Those “in the know” are using social media to share their ideas, businesses and day-to-day lives.

Working With Influencers to Make Your PR Event a Success

Spin Sucks

Planning an awesome PR event for your client? Have you thought of involving influencers to help spread the message? Working with influencers is a key step to ensure your event is a raging success. Nicole Rodrigues shares more tips.

Mark Weiner Elected Director of Institute for Public Relations Measurement Commission

IPR

Gainesville, Fla. – The Institute for Public Relations (IPR) Measurement Commission has elected Mark Weiner, CEO of PRIME Research Americas, as its Director for 2017-2018, effective immediately.

Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation.

B2C 25