Deirdre Breakenridge

JANUARY 30, 2017

A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India. It’s been pretty crazy, as I’ve basically worked in two time zones since the time I got here, so you can imagine how much sleep I’ve been getting. But with all the craziness comes absolute wide-eyed wonder at just how lucky we are… that we actually live in a world where technology allows us to live and work from basically any

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Onclusive

FEBRUARY 1, 2017

Pitching journalists is a little like meeting with a hiring manager for a job you really want. Before you reach out or meet with them, you spend time researching the interests of someone you never met so you can better anticipate what will appeal to them. But wouldn’t it be nice to get inside the […].

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Meeting Pitching Interviews Strategy 201

Cision

FEBRUARY 3, 2017

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

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SEO Creativity Mobile Journalism 192

Ronn Torossian

FEBRUARY 1, 2017

This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the best time of the day to publish a press release ? Between 8am and 9am tends to be the most popular time to send a press release.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

FEBRUARY 2, 2017

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed. The neat label is deceptive because it’s an incredibly complex subject.

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Brand Branding Newspapers YouTube 171

Cision

FEBRUARY 2, 2017

Finding a niche in the business, understanding the importance of an extensive explanation, and sifting through the constant noise of the media are all imperative skills to become a successful reporter. In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcar

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Business Wire

FEBRUARY 1, 2017

By Scott Fedonchik, SVP Marketing, Business Wire Get ready for the new season of BizWireTV , featuring a fresh new look and a new host, Jordyn Rolling. The video news program, featuring stories on disruptive startups and technologies, premiers on Thursday, February 2 nd and can be seen on BizWireTV.com as well as Apple TV, Roku, iPhone and Android devices via a downloadable app.

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Melissa Agnes

FEBRUARY 1, 2017

Welcome to episode #059 of The Crisis Intelligence Podcast, with Melissa Agnes and Sam Miller. Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. Remaining on the topic of emotional impact and the human factors of crisis management and preparedness, I’m excited to be sharing the latest Crisis Intelligence Podcast with you!

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ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. OK, seems simple enough. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. Keep your pitch under 200 words.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. In this interview, Akeroyd discusses what inspired him to join Cision as the chief executive, how the Cision Communication Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more.

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Communications Software Interviews Data 160

Shift Communications

JANUARY 31, 2017

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? We saw search volumes spike during the week of the election, per Google Trends: We saw the number of news stories dedicated to it increase significantly, as found in the Google News data

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Analysis Data Facebook Training 100

PR News

FEBRUARY 2, 2017

This still-young year has felt like a midtown traffic scrum of competing, colliding crises, stoked by the overheated engine of a new presidential administration. Brands are nervously checking Twitter, seeing if the president has mentioned them for any reason, and if other pitched political voices are either supporting boycotts or defending them for any reason.… Continued.

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Ishmael's Corner

JANUARY 31, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If the intended audience doesn’t trust the format of the ad, the actual content has no chance. We know that the rise of digital consumption has brought advertising along for the ride. In fact, projections call for the digital ad spend to surpass TV advertising dollars for the first time this year.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

FEBRUARY 2, 2017

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side. By including them as part of your marketing strategy, you’ll build stronger relationships with your audience and grow your customer base.

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Sports Local Reputation Brand 131

Shift Communications

FEBRUARY 2, 2017

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need to be prepared to leverage at-show buzz and engagement.

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Data Marketing Conference Twitter 88

The Stalwart Blog

FEBRUARY 1, 2017

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! Why? ‘Cause we’re getting a Major League Soccer team. I know this may be a bit premature, but I guess the odds are better than good since the official franchise submission came with significant pomp and circumstance and the league commissioner in attendance.

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Sports Brand Branding Television 77

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Nearly three months prior, the daily Pittsburgh Tribune-Review shifted to online-only, laying off 106 staffers.

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Print Newspapers Interviews Journalism 76

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

JANUARY 31, 2017

In a world of celebrity marketing and the era of Kardashian reality, many brands have entered the realm of celebrity endorsements through social media. Most of us have seen the Instagram posts from Kim, Khloe and all of the other “Ks” where they make claims on a product that has magically “changed their life.”. But let’s get real. Did this directly impact the sales for those brands?

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Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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Beyond PR

FEBRUARY 2, 2017

Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years, we’ve used influencer marketing to demonstrate exponential increases in key business areas, like client retention, brand awareness and event attendance. There’s been an absolute explosion in brands talking about influencer marketing, and having come back from a conference where I just spoke to communicators about influencer relations best practices, I decided to share a few

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Waxing UnLyrical

JANUARY 28, 2017

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick. Second, everyone is entitled to their own opinion, and no one should be harangued by anyone else just because they have an audience of some form. So I am not going to comment specifically about the various stories that have dominated U.S. headlines this past week.

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Training Banking Community LinkedIn 85

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Steve Barrett on PR

FEBRUARY 3, 2017

As marketing and communications disciplines continue to merge, holding companies are tweaking their agency service offerings accordingly - but this will open up opportunities for small to mid-sized firms.

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Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar.

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Google Data Data-Driven PR Software 71

Reputation Us

JANUARY 31, 2017

We’re excited to announce that On-The-Move Community Integration is the winner of the 2017 Nonprofit Challenge, marking the start of our one-year partnership with the organization. Each year, we offer deserving nonprofits like On-The-Move a year of pro bono PR support. On-The-Move is a small nonprofit supporting adults with intellectual and developmental disabilities in accessing their community through healthful, meaningful, and environmentally responsible activities.

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Communications Conversations

JANUARY 30, 2017

Last Friday, I had the opportunity to speak to 150 social media enthusiasts at Social Media Breakfast. My topic: Social media trends! Tis the season, right? But, I had a little different take on social media trends than you might think. You see, most trend posts are largely garbage–the trends are typically outdated or overblown and there’s usually very little depth to the advice or ideas the author is providing.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Sword and the Script

JANUARY 31, 2017

Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the deluge email and a sizable helping of over-reliance. I’m convinced the automatic email preview is liable for a decade’s worth of misplaced messages…would you mind sending that to me again?

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Waxing UnLyrical

FEBRUARY 2, 2017

As you read this, I’m making my way “home” – the U.S. – after having been “home” – India – for almost a month. While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. I used to love going there during my college days, so of course I had to walk down memory lane.

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Training Banking Groups LinkedIn 72

Mark My Words

FEBRUARY 3, 2017

Above all else an iconic image is an expression of power. Think of Korda’s photo portrait of Che Guevara –starting life as propaganda for a dynamic young radical it wassucked into the incredible merchandise mill of capitalism. When Korda first photographed the Argentine radical we were exposed to at most 500 images a day. In the twenty first century that figure is well over 5000.

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