Sat.Jan 28, 2017 - Fri.Feb 03, 2017

4 Ways to Identify the Right Influencers

Cision

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side.

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The importance of strategy for social media and content marketing. Here’s an excellent case in point …

PR Warrior

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing.

Trending Sources

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low.

The Best Day of the Week and Time of the Day to Send a Press Release

Ron Torossian

This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the best time of the day to publish a press release ?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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The Secrets of Influencer Marketing

Beyond PR

Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years, we’ve used influencer marketing to demonstrate exponential increases in key business areas, like client retention, brand awareness and event attendance.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

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Fake news and the ugly rise of sponsored content

PR Daily

Corporate communicators are to blame for the fake news epidemic. That’s surprising, perhaps, coming from a communications pro. Yet I wonder whether “communications pro” will be a job title if we continue down the path we started nearly 100 years ago.

Why Your PR Firm Wants To Fire You

ImPRessions - Crenshaw Communications

There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Monterey Bay Aquarium’s PR Chief Sounds Warning for Organizations With No Crisis Plan

PR News

This still-young year has felt like a midtown traffic scrum of competing, colliding crises, stoked by the overheated engine of a new presidential administration. Brands are nervously checking Twitter, seeing if the president has mentioned them for any reason, and if other pitched political voices are either supporting boycotts or defending them for any reason.… … Continued.

Behind the Headlines with Kim Dixon

Cision

Finding a niche in the business, understanding the importance of an extensive explanation, and sifting through the constant noise of the media are all imperative skills to become a successful reporter. In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra.

How crucial are visuals to content marketers?

PR Daily

Do you think visuals should be part of your content marketing strategy? You’re absolutely right—and you’re not alone. In a recent Venngage survey of 300 marketers, more than half (53 percent) said that most—if not all (91 to 100 percent)—of their content contained visuals.

“A car without gas”: using measurement to make the most of social PR

Media Bullseye

Shonali with SCoRE post-graduate students in Mumbai, India during a day-long Social PR workshop. As you read this, I’ll be wrapping up my month long trip to India.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Fake News: A Data-Driven Analysis

Shift Communications

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election.

Politics & Corporate Communications: Rules of Engagement

Return on Reputation

With the White House flooding the zone, there is a new reputation topic worth talking about almost every day. I’ve been thinking about companies and their response to the immigration ban, and meaning to write about it, especially after spending a day at JFK volunteering with the #NoBanJFK legal team. Why did Starbucks win, and Uber lose over their participation in the conversation about the ban? How can companies be prepared for things like the LL Bean situation?

3 tips for better content marketing goals

PR Daily

As 2017 unfolds, the importance of content marketing is growing. The challenging aspect of content marketing is that it’s easy to lose track of where you are. There’s usually a lot of time between when you publish content and when you see results, so you can get lost in the middle.

The State Of Journalism, How It Might Evolve, And How PR Can Help

SeeDepth

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation.

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8 Super Bowl-inspired quotes for marketing pros

PR Daily

Super Bowl weekend is upon us, and Atlanta and New England fans, among millions of others, are gearing up for the ultimate gridiron showdown. Whether or not you like football, there is no denying the war-like tactics at play.

Is the age of the follower over?

Communications Conversations

Close your eyes for a moment. Think back to 2010. Twitter was only a few years old. Social was relatively new. Some brands still didn’t have a Facebook page. And follower counts on Twitter, Facebook and other social channels was a big deal.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

San Diego’s Sports Brand - Better Than Ever

The Stalwart Blog

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! Cause we’re getting a Major League Soccer team.

HIMSS17: Taking a Data-Driven Approach to On-Site PR and Marketing

Shift Communications

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event.

PR pros, rev up your reputation

PR Daily

PR Advice From a Serial Journalist

AirPR

Pitching journalists is a little like meeting with a hiring manager for a job you really want. Before you reach out or meet with them, you spend time researching the interests of someone you never met so you can better anticipate what will appeal to them.

What is interactive content and how can it help your PR efforts

Media Bullseye

As modern PR professionals, it’s impossible to avoid hearing the phrase “content is king.”

The Ability to Focus is Becoming an Essential Marketing Skill

Sword and the Script

Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it.

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9 Twitter users who PR pros and marketers should follow

PR Daily

The days of questioning whether Facebook, Snapchat, Instagram, Twitter and other social media platforms are legitimate marketing tools are way behind us. Those “in the know” are using social media to share their ideas, businesses and day-to-day lives.

Trainwrecks: 7 PR Disasters from 2016

TrendKite

Seasoned PR pros know that a crisis can hit out of left field and, with the help of social media, escalate like wildfire. Every year there are a few PR disasters that stand out for being - well, really awful. The past year did not disappoint. Here are some of the worst and a few thoughts on how the crisis was managed. Samsung.

2017 Nonprofit Challenge Winner – The Results Are In

LTPR

We’re excited to announce that On-The-Move Community Integration is the winner of the 2017 Nonprofit Challenge, marking the start of our one-year partnership with the organization. Each year, we offer deserving nonprofits like On-The-Move a year of pro bono PR support.