Waxing UnLyrical

NOVEMBER 30, 2012

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message?

Social Media 111

Social Media Communications Healthcare Insurance 111

Waxing UnLyrical

NOVEMBER 26, 2012

WTF? (for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could. Long story short, her mom contracted lung cancer without ever having smoked. She is dying from this disease – yes, dying.

Social Media 109

Social Media Google Facebook Twitter 109

Waxing UnLyrical

NOVEMBER 27, 2012

Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Recap of #measurePR on Oct. 16, 2012.

Pinterest 79

Pinterest Measurement Analysis Community 79

Waxing UnLyrical

NOVEMBER 28, 2012

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat. ions profession know there’s a boatload of stuff that comprises the field.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.