Sat.Mar 23, 2019 - Fri.Mar 29, 2019

PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? On leads? On sales? On votes? On donations? And on and on.

Five Lessons in PR from Game of Thrones

PR Expanded

A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought.

How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways.

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5 Steps to Help You Find Inbound Marketing Happiness

Social PR Chat

How can inbound marketing impact your customer’s happiness level? The answer might be in the reviews. The growth of social media has led to the growth of consumer power. If a customer loves a product, they have the power to recommend it to friends and family.

What to Do When Your Internal Communications Goes External

PRSay

Anything written inside an organization should be treated as if it could quickly go public. Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents.

What’s a CEO’s #1 challenge today? New chief exec report examines

Agility PR Solutions

While “people problems” have traditionally been siloed under Human Resources departments, the Annual CEO Benchmarking Report 2019 from talent optimization platform The Predictive Index (PI) finds talent optimization challenges are actually keeping CEOs awake at night.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. A big part of the reason I pursued this adjunct professor role was the opportunity to shape young minds. But, the truth is, young minds are kicking ass! And, they have been for a while now.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 ways to electrify speeches through storytelling

PR Daily

The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.

Can Competitive Video Games Make Work Teams More Productive?

PRSay

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. BYU research found that newly formed work teams experience a 20 percent increase in productivity on subsequent tasks after playing video games together for just 45 minutes. “To

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The future is female—so what motivates female Generation Z shoppers?

Agility PR Solutions

Gen Z is on track to outnumber millennials, and they’re poised to shake up the workforce and the economy. New research from CPC Strategy, now part of Elite SEM, finds that their values and motivations differ from millennials and other generations.

Paying with Your Personal Brand

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.”

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5 ways to become a more visible communicator

PR Daily

To increase internal buy-in, trust and authority, you must build bridges. Here’s how to start having better, richer conversations. Great stories don’t magically appear on intranets or in newsletters.

Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 1?—?How How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results.

95% of small businesses will increase digital marketing spending in 2019

Agility PR Solutions

It’s nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from business news and how-to website The Manifest.

Getting Media Coverage Is Just The Start; Now Put It To Work For You

PR Insiders

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic!

10 time-savers for busy PR pros

PR Daily

Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips. It feels like there’s never enough time in the day to get everything done.

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Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks

The Resolution Blog

(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem?—?until until now.

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Why comms pros are losing confidence in content marketing’s effectiveness

Agility PR Solutions

In a classic case of “evolve or perish,” the once red-hot practice of content marketing is starting to get a cold shoulder from some communicators.

The Value of Focusing on Big-Picture Decisions

PRSay

The decisions you make in your job are more valuable than the work you do. That’s the truth, even though your current work environment may not reflect it. I was sharing this idea with one of my longtime personal coaching clients, a self-confessed workaholic and perfectionist. One of his team members had just delivered a project that was “good but not great.” My client expressed second thoughts about choosing not to redo it. But he also labeled the particular project as “not very important.”.

4 things your content must do in 2019

PR Daily

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results. Your audience likely sees ads and product placements before they even get out of bed in the morning. How can you make them care about what your organization has to say?

The ever-evolving nature of the PR/social media corporate reporting structure

Communications Conversations

“Who do you report up through?” ” It’s a question that’s been popping up a lot more lately–in conversations over coffee, in meetings and online. And, apparently, for good reason.

Death by social media—Elon Musk is showing us how it’s done

Agility PR Solutions

On February 25, 2019, the SEC sought a court order for Elon Musk to show cause on why he shouldn’t be held in contempt for violating a previous agreement with the Commission.

The top publishers on Facebook in February 2019

NewsWhip

[…]. The post The top publishers on Facebook in February 2019 appeared first on NewsWhip. Digital Journalism Facebook Analytics Facebook data Facebook Publishers Facebook rankings Publisher Rankings social media analytics Social Media Data

26 enticing, marvelous, memorable words to elevate your writing

PR Daily

In ‘Nineteen Eighty-Four,’ George Orwell used ‘doubleplusgood’ as a tepid modifier undermining expression. Today’s scribes need potent terms to convey magnificence. Try these descriptors. Some writers, assuming that reasoning alone can sway readers, neglect the power of emotion.

10 Best Social Media Marketing Tools for 2019

Brand24

10 best social media marketing tools to bring your social media marketing tactics to a new level! Social Listening Social Media Social Media Marketing social media marketing social media marketing tools tools

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Brands are looking for influencers with authenticity and true brand advocacy

Agility PR Solutions

You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make big cash as an online influencer.

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How influencer marketing made EA’s Apex Legends release a success

NewsWhip

[…]. The post How influencer marketing made EA’s Apex Legends release a success appeared first on NewsWhip. Brands Communications & PR

4 tips for optimizing your newsjacking opportunities

PR Daily

If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events. Attaching your organization or a company leader to a news story can grab media attention.

6 questions with Lilit Marcus from CNN Travel

Muck Rack

6 questions with Lilit Marcus from CNN Travel

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Celebrating women in business—why 2019 is the Year of Female Entrepreneurs

Agility PR Solutions

New research from online project management software company Nuvro shows the resilience of female business leaders, and how they managed to overcome gender stereotyping and bias to succeed in their respective businesses.

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