Sat.Mar 23, 2019 - Fri.Mar 29, 2019

PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? On leads? On sales? On votes? On donations? And on and on.

Five Lessons in PR from Game of Thrones

PR Expanded

A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season.

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How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

Marketers and advertisers have a problem, and it’s worse than they thought.

How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use.

Brand 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways.

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4 things your content must do in 2019

PR Daily

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results. Your audience likely sees ads and product placements before they even get out of bed in the morning. How can you make them care about what your organization has to say?

Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 1?—?How How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results.

5 Steps to Help You Find Inbound Marketing Happiness

Social PR Chat

How can inbound marketing impact your customer’s happiness level? The answer might be in the reviews. The growth of social media has led to the growth of consumer power. If a customer loves a product, they have the power to recommend it to friends and family.

What’s a CEO’s #1 challenge today? New chief exec report examines

Agility PR Solutions

While “people problems” have traditionally been siloed under Human Resources departments, the Annual CEO Benchmarking Report 2019 from talent optimization platform The Predictive Index (PI) finds talent optimization challenges are actually keeping CEOs awake at night.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 ways to become a more visible communicator

PR Daily

To increase internal buy-in, trust and authority, you must build bridges. Here’s how to start having better, richer conversations. Great stories don’t magically appear on intranets or in newsletters.

Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks

The Resolution Blog

(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem?—?until until now.

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Getting Media Coverage Is Just The Start; Now Put It To Work For You

PR Insiders

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic!

The future is female—so what motivates female Generation Z shoppers?

Agility PR Solutions

Gen Z is on track to outnumber millennials, and they’re poised to shake up the workforce and the economy. New research from CPC Strategy, now part of Elite SEM, finds that their values and motivations differ from millennials and other generations.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 essential roles every content marketing team needs

PR Daily

To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist. This article originally appeared on PR Daily in March of 2018. When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team.

What to Do When Your Internal Communications Goes External

PRSay

Anything written inside an organization should be treated as if it could quickly go public. Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents.

The top publishers on Facebook in February 2019

NewsWhip

[…]. The post The top publishers on Facebook in February 2019 appeared first on NewsWhip. Digital Journalism Facebook Analytics Facebook data Facebook Publishers Facebook rankings Publisher Rankings social media analytics Social Media Data

Why comms pros are losing confidence in content marketing’s effectiveness

Agility PR Solutions

In a classic case of “evolve or perish,” the once red-hot practice of content marketing is starting to get a cold shoulder from some communicators.

4 ways to electrify speeches through storytelling

PR Daily

The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.

10 Best Social Media Marketing Tools for 2019

Brand24

10 best social media marketing tools to bring your social media marketing tactics to a new level! Social Listening Social Media Social Media Marketing social media marketing social media marketing tools tools

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. A big part of the reason I pursued this adjunct professor role was the opportunity to shape young minds. But, the truth is, young minds are kicking ass! And, they have been for a while now.

95% of small businesses will increase digital marketing spending in 2019

Agility PR Solutions

It’s nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from business news and how-to website The Manifest.

26 enticing, marvelous, memorable words to elevate your writing

PR Daily

In ‘Nineteen Eighty-Four,’ George Orwell used ‘doubleplusgood’ as a tepid modifier undermining expression. Today’s scribes need potent terms to convey magnificence. Try these descriptors. Some writers, assuming that reasoning alone can sway readers, neglect the power of emotion.

How influencer marketing made EA’s Apex Legends release a success

NewsWhip

[…]. The post How influencer marketing made EA’s Apex Legends release a success appeared first on NewsWhip. Brands Communications & PR

Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Many products and services face considerable competition when businesses are aiming for similar demographics.

Celebrating women in business—why 2019 is the Year of Female Entrepreneurs

Agility PR Solutions

New research from online project management software company Nuvro shows the resilience of female business leaders, and how they managed to overcome gender stereotyping and bias to succeed in their respective businesses.

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4 opening lines that impress reporters

PR Daily

Are your pitches sinking like a bag of rocks? Here are some tips for letting a media pro know that you take the relationship seriously. Sometimes, journalists need to be convinced. They have inboxes full of potential sources, and they won’t work with just anyone.

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6 questions with Lilit Marcus from CNN Travel

Muck Rack

6 questions with Lilit Marcus from CNN Travel

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Can Competitive Video Games Make Work Teams More Productive?

PRSay

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. BYU research found that newly formed work teams experience a 20 percent increase in productivity on subsequent tasks after playing video games together for just 45 minutes. “To

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Death by social media—Elon Musk is showing us how it’s done

Agility PR Solutions

On February 25, 2019, the SEC sought a court order for Elon Musk to show cause on why he shouldn’t be held in contempt for violating a previous agreement with the Commission.

10 time-savers for busy PR pros

PR Daily

Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips. It feels like there’s never enough time in the day to get everything done.

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#ThrobackThursday: PRSA Western District Conference

HMA Public Relations

We are two weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than […]. The post #ThrobackThursday: PRSA Western District Conference appeared first on HMA Public Relations. PR and HMA PR