Sat.Feb 08, 2020 - Fri.Feb 14, 2020

Is a Crisis Always Bad for the Brand?

Meltwater - PR

Brands in crisis. No longer is it a once-in-awhile occurrence. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>. Marketing PR & Comms Crisis Management Reputation Management

5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

Garrett Public Relations

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it.

B2B 181

Digital Media and Influencer Marketing Metrics That Work

Ronn Torossian

Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. But what is the best way to measure the results of these modern PR opportunities? The first thing to do is to integrate an effective influencer and digital marketing strategy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is that paid PR Opportunity worth it? 5 Experts Chime In

Flack's Revenge

They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients.

B2B 170

More Trending

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we've seen some amazing tools come out recently that we want to tell you about.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding.

Climbing the PR ladder—5 essential skills for public relations pros

Agility PR Solutions

Public relations is an all-round career. Other than a college degree, the PR industry requires professionals to arm themselves with various skills to remain competitive.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Pinterest Marketing in 2020: Selling on Pinterest

Ronn Torossian

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest?

PR and the International Crisis: 3 Lessons from the Smolensk Crash

Cision

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication

Q&A: ReCode’s Eric Johnson on podcasting’s power (and pitfalls)

PR Daily

This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well. Thinking about podcasting? Wondering what tools professional podcasters are using—and which newbies should try?

Film 128

Most businesses think they’re delivering great CX—but are they measuring customer effort properly?

Agility PR Solutions

New research from CX consulting firm The Northridge Group provides a clear message for businesses: today’s consumers are unforgiving when it comes to poor customer experience.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How companies should respond to the Coronavirus

The Stalwart Blog

Well, it’s official. The Coronavirus has reached panic proportions. It’s in part because it has now eclipsed the amount of those infected from the SARS virus. Here in San Diego we actually have a confirmed report of one person being affected. I’m fine by the way, thanks for asking.

3 Surefire Ways to Make Seasonal Events Shine

Cision

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans. Best Practices

Has your organization been socially responsible?

PR Daily

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20. The post Has your organization been socially responsible? appeared first on PR Daily. PR Daily Awards

4 ways PR markets your business to all your stakeholders

Agility PR Solutions

Business owners—no matter how large or small the organization is—want to make sure they’re getting the name of their brand out to their potential customers. This is how a brand can grow: by presenting itself in front of the people who may wish to use their services or buy their products.

Brand 85

Facebook is listening to your conversations but not in the way you think

Stephen Waddington

A new privacy tool provides insight into how your data is shared with Facebook. More than 400 apps and sites track my data. My mobile phone or device is listening to me is a common misconception of modern life.

8 Tips We Love for Photographing Couples

Cision

There are many things to consider in a couples photo session. Here are a few tips for capturing the perfect shot. Media Blog

Why you should learn your client’s love language

PR Daily

This year for Valentine’s Day, why not consider the feelings of your professional connections too? Here are tips for keeping your clients happy in the relationship. Being a professional communicator is all about building relationships.

Energy 119

6 tips for creating a strong customer service department

Agility PR Solutions

One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don’t have good interactions with friendly, helpful people when they need help.

Post-Oscars coverage focuses on wins for diversity

NewsWhip

Ahead of 2020’s Oscars, there was a resurgence of the hashtag #OscarsSoWhite , but in the wake of the awards show, there were more stories about other social issues surrounding the nominations and final winners.

Film 78

UK Media Moves including British VOGUE, Hearst UK, Reach and more!

Cision

British VOGUE announces multiple role changes, Hearst UK re-works their Homes team, and Lara Kilner takes on a new role across Reach plc's magazine supplements. Media Blog

Media 139

Has your organization been socially responsible?

PR Daily

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20. The post Has your organization been socially responsible? appeared first on PR Daily. PR Daily Awards

Smart brands are taking privacy and security seriously—here’s what leaders are doing right

Agility PR Solutions

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands.

The Best Approach to Media Relations: Reporting on Your Work

Meltwater - PR

Over the past few weeks, we have been publishing a three-part series about the best approaches to the Media Relations workflow. We covered both the PR pros perspective of pitching… Read More >>>. PR & Comms Media Outreach Product Development

UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

Cision

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy. Media Blog

Groups 131

Has your organization been socially responsible?

PR Daily

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20. The post Has your organization been socially responsible? appeared first on PR Daily. PR Daily Awards

PR mental health: 5 ways to start the new decade with less stress

Agility PR Solutions

Inevitably at the start of each year, a list is published featuring the country’s most stressful jobs. Topping the list? Public relations executive. And PR pros are not alone.

How can I improve my content marketing?

HMA Public Relations

Have you joined in on the #BroomstickChallenge yet? While you’re trying to balance your broom to stand on its own, check out the impact of these other viral trends. The post How can I improve my content marketing? appeared first on HMA Public Relations.

Media Moves at V Magazine/VMAN & Time Out, MotorTrend Group Announces Several Top Editorial Changes

Cision

Mathias Rosenzweig promoted at V/VMAN, Tatiana Darie relocates for Bloomberg News, and more. Media Blog

Groups 120