Muck Rack

JANUARY 3, 2020

4 tips for recovering from a negative pitch reply

Pitching 139

Pitching 139

Agility PR Solutions

JANUARY 2, 2020

There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” Let’s face it, launching a new business is seldom accompanied by an unlimited budget, making publicity and marketing a struggle for many new business owners. This is where a solid PR strategy is integral to the success of your […]. The post The importance of PR for your new small business appeared first on Agility PR Solutions.

Small Business 124

Small Business Publicity Advertising Advertising 124

Ronn Torossian

JANUARY 2, 2020

“It’s not so much what you have in this life that matters. It’s what we do with what we have.” That’s one of thousands of quotes by Fred Rogers, star of the popular TV show for preschool children, Mister Rogers’ Neighborhood. The show aired for 33 years on PBS and is credited for saving the […]. The post HOW CEO’S CAN ACTUALLY LEARN A LOT FROM TV PERSONALITY MR ROGERS appeared first on.

Strategy 195

Strategy 195

Deirdre Breakenridge

JANUARY 2, 2020

Happy 2020, friends! Here’s to a year that’s filled with happiness, good health, and prosperity. When I look back at 2019, I realize it was an intense year for so many reasons. Every week was one of reflection and new insights with a 52+ week millennial research project. Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications.

Communications 204

Communications Exercises Video Interviews 204

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Prowly

DECEMBER 30, 2019

I’m curious about what kinds of challenges other people who are dealing with communication wish to take up in this area. In this article, I asked about the skills that are likely to drive them forward and help them put their job, the industry, and life in perspective and look at these concepts with a mature eye without fearing they won’t be ready for 2020.

Marketing 241

Marketing Communications Industry Publicity 241

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! While the general population is resolving to get in shape, eat healthier or spend more time with family, your PR team can take some time to make your own resolutions for the next year of work. And even the most senior-level PR professionals can make a positive change or two. Here are some suggested resolutions from the team at MediaSource. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling

Publicity 166

Publicity Storytelling Pitching Instagram 166

PR for Anyone

JANUARY 3, 2020

Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. Happy New Year! I cannot believe it’s 2020! Super excited! Everyone I’ve talked to is excited about this year. So I want you to get in the media this year. And to start, I want you to have a plan. So I […].

Media 130

Media 130

Prowly

DECEMBER 28, 2019

It was a hell of a year! On my part, I’d like to thank all our contributors who shared their expertise, experience, discoveries, analyses, teasers for their newly published books, or predictions for the future with other PR freaks via Prowly Magazine and Prowly Academy ?? Like every year, the time has come to make a list of top 8 most read articles of the year.

Publicity 181

Publicity 181

Cision

DECEMBER 30, 2019

It's that time of year: Here's 8 of our favorite Cision content pieces from 2019.

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156

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

JANUARY 2, 2020

We all like to look at the New Year as a fresh start. I suggest for 2020 that you make it a resolution to work smarter, not harder. And I’m here to help with those who would like to join this PR movement. In the past, when I’d ask communicators about their jobs, they’d often begin by discussing what appeals to them. “I like using creativity and storytelling.

How To 148

How To Media Relations Media Storytelling 148

PR for Anyone

JANUARY 3, 2020

Get Famous Friday PR Tip: Make a PR Plan Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. Happy New Year! I cannot believe it’s 2020! Super excited! Everyone I’ve talked to is excited about this year. So I want you to get in the media this year. And to start, […].

Media 130

Media 130

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness.

Corporate 120

Corporate Communications Social Media Publicity 120

Agility PR Solutions

JANUARY 2, 2020

This year, many industries shined a critical spotlight on diversity and inclusion. The PR industry just got going on its self-analysis, and while we’ve definitely made strides in attention, we still have a long way to go. The industry is ahead of others in that women are highly represented in its workforce. Even so, agency […]. The post Authenticity, active conversation to propel PR diversity and inclusion in 2020 appeared first on Agility PR Solutions.

Analysis 117

Analysis Agency Industry Publicity 117

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. That’s about on track with the publishing tempo over the last few years. A weekly post runs every Tuesday, because consistency matters. Occasionally, there is an additional roundup post on Saturdays , because I simply enjoy doing it. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing.

Publicity 109

Publicity Blogging Marketing Survey 109

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade.

Social Media 103

Social Media Media Publicity Ethics 103

Muck Rack

DECEMBER 30, 2019

PR predictions for 2020: 10 industry pros weigh in

Industry 148

Industry 148

Agility PR Solutions

JANUARY 2, 2020

2019 was a banner year for employee engagement at brands and businesses, with employers using every move in the playbook to find the most skilled workforce, and Millennials and Gen Zers reshaping and redefining the employer/staffer relationship in a variety of ways, including in the areas of work/life balance and flexibility, diversity and inclusion, training […].

Trends 88

Trends Training Brand Branding 88

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Communications Conversations

JANUARY 2, 2020

I still remember my first blog post. It was Dec. 5, 2008. More than 11 years now. The title: Five ways to start fixing the health care industry. That post represented the start of my social media journey. A journey that would not only transform my professional trajectory–it would completely change my life. I started with a blog because at the time I was in a job that just wasn’t challenging me.

Social Media 78

Social Media Media Twitter LinkedIn 78

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. Several brands dealt with the fallout of intense crises and we kept hearing more about making authenticity a focus in the wake of them, but looking back, there are a few brands who created great work on social and showcased their ability to connect with their audiences.

Brand 78

Brand Branding Social Media Instagram 78

Cision

JANUARY 2, 2020

What was your favorite Beyond Bylines post of 2019?

Media 120

Media Blogging 120

Agility PR Solutions

JANUARY 1, 2020

The job market awaiting creative and marketing professionals in the new year is a good one, according to new research from staffing firm The Creative Group. According to the latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020. In addition, 69 […]. The post 2 in 3 companies will expand creative teams in first half of 2020 appeared first on Agility PR Solutions.

Creativity 78

Creativity Company Advertising Advertising 78

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Communications Conversations

DECEMBER 31, 2019

2019 was an interesting year for me professionally. It definitely had its ups and downs. At one point in the year I was working with just two clients–the fewest I’ve worked with in almost 10 years! On the other hand, I started teaching at the University of St. Thomas–somewhat of a life-long dream of mine. I worked with four new clients.

Banking 78

Banking Tourism Blogging Groups 78

Steve Barrett on PR

JANUARY 3, 2020

The fifth iteration of the Brand Film Awards will take the temperature of a craft that has matured exponentially in the half decade since they were launched.

Film 79

Film Brand Branding 79

Mindful Marketing

DECEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned. In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste?

Fashion 68

Fashion Brand Branding Energy 68

Agility PR Solutions

JANUARY 1, 2020

Any business operating in the modern climate requires savvy marketing, great PR, and excellent client relationships in order to find new customers, become a presence in the mind of consumers, and retain existing customers. And it’s these three points that will essentially give you that all-important market edge to help you beat your competitors, and […].

Marketing 78

Marketing Consumer Publicity Trends 78

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Reputation Us

JANUARY 3, 2020

Although socially responsible investing has been popular for decades, investors have shifted their focus significantly. Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results.

Reputation 60

Reputation Corporate Survey Community 60

Mark My Words

JANUARY 3, 2020

It’s January 3rd and I have already been emailed several ‘lists’ of PR and other predictions and Top Tens. Mostly they say the same thing in slightly different ways. Anyway, I thought I would join in with a slightly alternative list and here goes. I shall be rudely awakened at 5.50am on at least five occasions to talk about a PR clusterfuck on the Today Programme.

Storytelling 60

Storytelling Social Media Print Advertising 60

Waxing UnLyrical

DECEMBER 28, 2019

The “three words” still rule. In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. And I did, sharing why I chose them and what they mean for me as I get ready for the new year (as a reminder, they are Shed, Ground, Own ).

Exercises 59

Exercises Measurement Storytelling Journalism 59