Sat.Sep 16, 2017 - Fri.Sep 22, 2017

PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

What Makes A Successful Initial Coin Offering Communications Campaign

Ronn Torossian

Have you heard of cryptocurrency? Chances are you might not know that term, but you’ll recognize some form of what it is … the most commonly known is probably Bitcoin. Cryptocurrency is a form of payment that can be easily used on the internet.

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Demystifying PR ROI


MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success.

Jay Baer Asks: Is Social Media And Journalism Linked?


Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Lessons From The Bungled Equifax Crisis

ImPRessions - Crenshaw Communications

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari.

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The 5 C’s of mastering media interviews

PR Daily

There are many situations where “be yourself” is good advice—but during a reporter interview is not one of them. When it comes to interviews with members of the media, you must be a better version of yourself, one that is charismatic, engaging, passionate and knowledgeable.

How to Segment Journalists By Social Media Use


Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions.

A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing


When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

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What can PR learn from living with Alexa?

Stuart Bruce

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

9 ways PR pros can increase their skill sets

PR Daily

School is in session, even if you’re no longer in college. PR pros looking to stay ahead of future trends related to their work can continue to be a student while balancing a full-time job.

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How Successful Journalists Use Social Media


An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media.

Learn to Measure What Matters

The Proactive Report

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s.

PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Technology never sleeps! Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Use these 4 proofreading tools to improve your content

PR Daily

Blog writing stands out with original topics, but taking the time to edit your articles is an important step in building an audience. You don’t have to hire an editor to get this accomplished. Instead, take advantage of these great online resources: 1) Improve your spelling and grammar—PaperRater.

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Get More From The Relationship With Your Press Release Provider


At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?”.

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil?

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4 Career Building Tips For New PR Professionals (That Can’t Be Achieved Behind a Computer)

Shift Communications

Strong Career Moves For New PR Professionals. It’s back to school time here in New England and across much of the country. Back to school season is often a time of reflection.

20 key responsibilities for today’s PR pro

PR Daily

Most of us see what our jobs will entail during the hiring process. Job descriptions generally distill responsibilities and expectations, but PR and communications roles are often difficult to pin down. This “PR scope creep” is partly due to the constantly shifting digital world in which we work.

Top 10 Popular Science Staff on Twitter


This week, we highlight the top Popular Science (print) staff on Twitter ranked by follower count. Followers were pulled on September 22, 2017 and may change over time. Joe Brown — Editor-in-Cheif — 23, 438.

9 Things A-Plus PR People Have in Common


This post is brought to you by AirPR , a proud sponsor of PRSA. Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston.

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4 Smart Strategies For Securing Artificial Intelligence Coverage

Shift Communications

Artificial Intelligence Coverage Overload. Read any publication today and you will find an array of artificial intelligence coverage articles.

How a poor digital strategy helped bankrupt Toys R Us

PR Daily

How does a big-name retail chain—with an endless stream of new consumers—end up on the brink of bankruptcy? In the case of Toys R Us, the blame lies largely with a sluggish transition to e-commerce. The chain is set to file for bankruptcy as early as this week.

San Diego Padres’ Best PR Year - This Year

The Stalwart Blog

As a die-hard Padres fan for more than 20 years, through good times and lean years. For me, 2017 will go down as one of their best years. Seriously, one of the best ever. Before the emails come asking me if I’ve taken California’s recent recreational marijuana laws to heart, hear me out.

#MediaMonday Special – SPJ Publicity Summit

HMA Public Relations

In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations.

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PR News Blog.

6 vital reasons you should write a horrible first draft

PR Daily

Writing flawed copy can be freeing. My library of books about writing expands every year, but no author has shaped and affirmed my writing process like Anne Lamott. In “ Bird by Bird ,” Lamott liberated me with these words: Almost all good writing begins with terrible first efforts.

Content Marketing World Wrap-Up: The Three Themes That Stood Out


Content Marketing World Wrap-Up: The Three Themes That Stood Out. Last week, I had the pleasure of attending Content Marketing World for the second time. It was three days filled with learning and some good times with like-minded marketers. We all love what we do.

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations.

You’ve Got Meal: Stepping away from email for lunch


PR often feels like a game of email ping pong. Ideas are shared, tasks completed, reports delivered. Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom.

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3 ways to plan for a crisis before it strikes

PR Daily

“That could never happen to us.”. Has that thought ever crossed your mind as you watched yet another large organization get embroiled in a major public scandal? It’s not just big organizations like Pepsi and United Airlines that are vulnerable to crises.

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What can PR learn from living with Alexa?

Stuart Bruce

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses… Continue Reading → The post What can PR learn from living with Alexa?