ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2017
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Here are some “must-dos” along with new tips to incorporate into your media training arsenal.
Cision
SEPTEMBER 18, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research.
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Ronn Torossian
SEPTEMBER 21, 2017
Have you heard of cryptocurrency? Chances are you might not know that term, but you’ll recognize some form of what it is … the most commonly known is probably Bitcoin. Cryptocurrency is a form of payment that can be easily used on the internet. Now there are several different types of the payments, and when they are introduced to world markets, they come out in the cryptocurrency version of a stock IPO … an ICO or initial coin offering.
Prowly
SEPTEMBER 19, 2017
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. The post A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
SEPTEMBER 20, 2017
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
SEPTEMBER 18, 2017
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful. In its final transmitted photos, Cassini measured the planet’s atmosphere, even as it made its final descent to crash land on Saturn.
Prowly
SEPTEMBER 20, 2017
Content Marketing World Wrap-Up: The Three Themes That Stood Out. Last week, I had the pleasure of attending Content Marketing World for the second time. It was three days filled with learning and some good times with like-minded marketers. We all love what we do. Being immersed in that world for a few days, I was convinced that. The post Content Marketing World Wrap-Up: The Three Themes That Stood Out appeared first on Prowly Magazine.
The Proactive Report
SEPTEMBER 21, 2017
September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s. (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs.
Cision
SEPTEMBER 20, 2017
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. As journalists are asked to do more in the digital realm with fewer resources, the opportunity for PR professionals to be a trusted resource to journalists increases when we understand their specific needs.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
SEPTEMBER 19, 2017
This post is brought to you by AirPR , a proud sponsor of PRSA. Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. Public relations can be a thankless job. Sometimes you find that your entire workday disappears without ever getting to cross a task off your to-do list because you’ve been busy responding to incoming inquiries.
Presspage
SEPTEMBER 21, 2017
Innovative product and service. We think our product is amazing and we work very hard to keep it that way. We offer a software platform for PR professionals that provides an integrated, easy to use and modern social newsroom solution. We are passionate about PR, social and software. The product is setting the industry standard in usability and we are continuously developing new features and enhanced functionality to make sure it exceeds the expectations of our clients.
PR News
SEPTEMBER 17, 2017
Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk?
Cision
SEPTEMBER 21, 2017
At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?”. Chances are, you haven’t given this a second thought when it comes to your newswire provider. If you have, you’ve probably defined the relationship as strictly business.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
SEPTEMBER 20, 2017
Your guide to writing a better news or feature story. When you write a story, your objective is to get the right message to your target audience. If you understand what type of story you’re writing, it will improve your writing and help you reach the readers you want to connect with. There are many kinds of stories. The most common ones are a news story and a feature story.
Presspage
SEPTEMBER 19, 2017
How has AI affected PR? In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports.
Shift Communications
SEPTEMBER 22, 2017
Strong Career Moves For New PR Professionals. It’s back to school time here in New England and across much of the country. Back to school season is often a time of reflection. I have most recently been thinking about what advice I’d give to an emerging generation of new PR professionals that have recently entered the workforce full-time. In my early PR years, I spent a lot of time absorbing information from and closely monitoring the behaviors of senior staffers around me.
Cision
SEPTEMBER 22, 2017
This week, we highlight the top Popular Science (print) staff on Twitter ranked by follower count. Followers were pulled on September 22, 2017 and may change over time. 1. Joe Brown — Editor-in-Cheif — 23, 438. Our kickass engagement editor, @mmsuperflyjr on how to diversify strategy across social channels. [link]. — Joe Brown (@joemfbrown) September 19, 2017. 2.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
The Stalwart Blog
SEPTEMBER 22, 2017
As a die-hard Padres fan for more than 20 years, through good times and lean years. For me, 2017 will go down as one of their best years. Seriously, one of the best ever. Before the emails come asking me if I’ve taken California’s recent recreational marijuana laws to heart, hear me out. In all the years before this one, the baseball club promised that good times were coming, either this year or next.
Presspage
SEPTEMBER 20, 2017
MNPS' goal is to be the first choice for Nashville’s families. Simoultaneously, the district is earning a national reputation for urban school reform, its commitment to social and emotional learning and rising academic achievement. Metro Nashville Public Schools is one of the America’s top 50 largest school districts, preparing 88,000 students to excel in higher education, work and life.
Shift Communications
SEPTEMBER 19, 2017
Artificial Intelligence Coverage Overload. Read any publication today and you will find an array of artificial intelligence coverage articles. From Elon Musk’s bold statements about artificial intelligence’s (AI) role in a potential World War III to IBM’s recent $240 million investment in the future of AI, the technology’s promises, benefits, and concerns have captured the interest of most everybody.
Communications Conversations
SEPTEMBER 19, 2017
The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S. We’ve also watched a number of brands make the same mistake we’ve been watching brands make for years–attempting to “capitalize” on a horrible situation that literally involves life-or-death scenarios.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Stern + Associates
SEPTEMBER 18, 2017
I have an idea for you the next time you shop. (Holiday gifts, anyone?) If it’s not something you normally buy – cereal, socks, toothpaste, etc. – think back to. The post Communications Planning: How to Generate Demand From Awareness appeared first on Stern Strategy Group.
Sword and the Script
SEPTEMBER 19, 2017
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The size of the firm didn’t seem to matter either. The question was always the same and has a lot in common with the greater B2B community.
Barokas
SEPTEMBER 22, 2017
PR often feels like a game of email ping pong. Ideas are shared, tasks completed, reports delivered. Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom. The constant flow of email makes focusing on the completion of tasks difficult at times. Between email and instant messaging, it’s easy to get distracted and write a quick reply, but this usually affects the tasks that actually need to get done.
Shift Communications
SEPTEMBER 21, 2017
Growing Skepticism Toward Vendors’ Claims. Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.” The shift reflects a growing skepticism in the claims technology providers make about their products and services.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Stern + Associates
SEPTEMBER 21, 2017
Too often, I’ve met with a client or colleague raring to go with a public relations (PR) plan in hand, only to discover they haven’t yet defined their PR objectives. The post This is Why You Need PR Objectives to Get Budget and Support appeared first on Stern Strategy Group.
Stuart Bruce
SEPTEMBER 16, 2017
Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses… Continue Reading → The post What can PR learn from living with Alexa? appeared first on STUART BRUCE.
PR News
SEPTEMBER 20, 2017
“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos worth a lot more”? And this one: “Nobody reads anymore, they’re all watching videos, so tell your brand’s stories with… Continued. The post Triumph of the Words: ‘Rocket Man’ Message Hits Global Targets appeared first on PR News Blog.
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