Sat.Feb 27, 2021 - Fri.Mar 05, 2021

[SERIES] Part 6: Why Should You Use a Newswire to Distribute Your News Release? Public Demand | Business Wire Blog

Business Wire

In this series, we are taking a deep look at the role newswires play in the news and content space, including the highly specific benefits of using a newswire, especially a trusted one, to amplify your news.

Webinar: The Growth PR Playbook

Onclusive

What a year it’s been for Public Relations.

Data 212
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Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm.

B2C 206

The GOAT of Customer Service

Ronn Torossian

In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady also got his GOAT appellation.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Story of U.S. Reflections on a Shared History Built on Diversity | Business Wire Blog

Business Wire

Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair.

More Trending

Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts.

The 5 Most Impressive Press Releases from February

Cision

See why these press releases impressed us the most in February. US Blog

3 common #PRFails that journalists want you to stop right away

PR Daily

This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year. As digital PR professionals, we encounter journalists every day.

How Data-Driven Measurement Demonstrates Business Value

Onclusive

As communications professionals, we’re natural storytellers. On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. That is just as important a skill, because it demonstrates the value that communications brings to the organization.

Data 195

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently

Agility PR Solutions

It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online.

12 best social media listening tools for tracking brand mentions

Awario

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market

Tools 146

3 marketing trends that will define 2021

PR Daily

After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead. Marketers largely started last year from a place of strength with bigger budgets and confident growth strategies.

Trends 160

5 Ways Women in Media Can #ChooseToChallenge This International Women’s Day

Cision

Women continue to make strides in the media landscape, but there's still work to be done. We're looking at a few strategies to improve the representation of women in media. Media Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Blowing one’s own horn—an option for PR in days of declining media opportunities

Agility PR Solutions

With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options?

The Coca Cola Debacle

The Proactive Report

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act.

What’s the future of email?

PR Daily

New data from PoliteMail lights the way for post-pandemic inbox mastery. Despite new channels and innovative ways to reach employees, email persists as an indispensable messaging tool. At most companies, it remains the linchpin of business communication. Productivity would plummet without it.

Webinar Rewind: DO’s and DON’Ts for Measuring and Proving Your ROI

Cision

PR pros from top brands on how they connect their strategies to the bottom line. US Blog

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 ways to perfect your PR strategy in the digital age

Agility PR Solutions

Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media.

Is There Reputation Damage After A Cyber Attack? YES!

Reputation Us

No matter how sophisticated your technology may be, it’s not IF a cyber-attack will occur, but WHEN. How your organization responds before, during and after an incident will likely impact public perception and either strengthen or weaken trust with your target audience.

How to turn virtual teams into real communities

PR Daily

For leaders of remote employees, it’s crucial to take extra steps to build connections over a variety of channels. Many organizations face significant metamorphoses in the work from home era.

M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. There are several reasons why one business would acquire another.

7 proven ways to leverage PR as a branding strategy and improve reach during a pandemic

Agility PR Solutions

PR as a branding strategy should be handled with the utmost care, especially in crises. The pandemic that has gripped our lives is something we have never faced.

PRSSA Promotes Civility via Bateman Competition; Hear 10 Important Tips to Reduce Polarization

Culpwrit

By Jennifer Honeycutt Civility has been top-of-mind for many this past year.

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Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

With a new social media platform comes opportunity—and also risk. The lion’s share of crisis management today stems from conversations that happen online. For this reason, the hot new invitation-only audio app Clubhouse is likely to quickly become fertile ground for future social media meltdowns.

Why Language Matters When Communicating About COVID-19 Vaccinations

PRSay

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found.

3 big reputational risks facing PR companies around the world—and how to diffuse them

Agility PR Solutions

There is no shortage of concerns that PR companies have regarding the myriad of reputational risks that face them online. This is because of how easy it has become for online troublemakers and trolls to put brand loyalty, corporate reputation, and purchase intent at serious risk.

How to Use Awario for Reddit Lead Generation

Awario

In this article, we’ll go over one of the ways to tap into the stream of businesses going online — social media selling on Reddit

Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities.

10 PR books for World Book Day

Stuart Bruce

It’s World Book Day so I’ve hit my bookshelves and Kindle to find 10 of my favourite books for public relations and corporate affairs.

Maxim Behar for the Bulgarian National Radio

Maxim Behar

15.01.2021 Maxim Behar, CEO of M3 Communications Group, Inc. and Honorary Consul General of the Republic of Seychelles in Bulgaria, expressed his opinion on Honorary Consuls’ obligations in

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