Sat.Aug 29, 2020 - Fri.Sep 04, 2020

Storytelling That Stands Out

Ronn Torossian

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human.

Five Winning Owned Media Strategies

Onclusive

Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels.

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A Cision Report: The State of the 2020 Election

Cision

Join us each week as we update our media analysis of The State of the 2020 Election. US Blog

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Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme.

B2B 190

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Latest Trailer Shows Even Darker Batman

Ronn Torossian

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction.

Film 195

More Trending

The Audience Journey: Is your brand navigating it effectively?

Cision

Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy. Comms Best Practices

Brand 241

5 Ways to Build Better Journalist Relationships

ImPRessions - Crenshaw Communications

For PR people , few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients.

Disinformation in society: New Institute of PR research examines and tracks its spread

Agility PR Solutions

We’ve seen how disinformation has become a major source of chaos in the media, and likewise on down the chain to the communications industry—but how does deliberately misleading or biased information spread in U.S.

9 ways to climb a shaky career ladder

PR Daily

Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond. The pressure is real. Communicators are being asked to do more with less during the pandemic—all while deferring training, networking, promotions and raises.

Film 171

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Data Storytelling: How to Win Serious Media Coverage

B2B PR Sense

Data and storytelling are probably two words that you wouldn't expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand. But what is it and how can you use it?

Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards

ImPRessions - Crenshaw Communications

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award.

B2B 156

How marketers can make engaging and effective product videos

Agility PR Solutions

The big challenge of every e-commerce business working to promote their work online is to increase its visibility as a brand. The harsh truth is that people find many, many products that, at first glance, might not be that different from yours.

Video 131

5 ways the COVID-19 pandemic is changing media relations

PR Daily

With social distancing and remote work on the rise, are best practices for reaching out to reporters changing? Navigating the ever-changing landscape of media is never easy.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

Making a Cover Letter Count

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How To 117

Why beauty brands need to revamp customer journeys

Agility PR Solutions

New research from performance marketing agency Tinuiti offers insight into how the beauty industry continues to see growth, amidst the financial and economic challenges caused by COVID-19.

How to choose between Instagram’s ‘Reels’ and TikTok

PR Daily

With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products. As the saying goes, “imitation is the sincerest form of flattery.”

Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name?

Brand 158

Another Reason for Business to Avoid Politics: People are Sick of Politics

Sword and the Script

55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey comes along that supposedly suggests customers want businesses to take a stand on politics.

Survey 110

Personalization is the future of everything—a peek at what marketing will look like in 2021

Agility PR Solutions

If there’s anything the COVID crisis has taught communicators, it’s that the days of bland, generic messaging are officially done—personalization is now essential for brand marketers and PR across the customer journey, influencing brand awareness, brand loyalty, and lead generation.

Crisis 115

Study: 56% of workers ‘dread’ work in the morning

PR Daily

Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair. What’s the first thought that runs through your mind as you awake each day?

Study 154

13 Virtual Events for Journalists and Bloggers in September

Cision

Make room on your calendar for one or several of these learning opportunities for journalists, bloggers, and freelancers in September. Media Blog

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September.

Social media is today’s growth engine—is your brand on track?

Agility PR Solutions

Brands seeking to generate more sales and grow their markets need to focus on social media. Pre-pandemic numbers gathered by a Pew Research Center survey showed 72 percent of Americans use it to connect with others, follow the news, share information, and be entertained.

Is humor the answer for getting consumers to wear a mask?

PR Daily

A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience. Convincing people to wear a mask has proved difficult for communicators in the U.S.

6 questions with Scott Nover from Adweek

Muck Rack

6 questions with Scott Nover from Adweek

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Master Video Conferences With These 5 Steps

PRSay

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces.

Comms biz toolbox: 4 tech types that can boost productivity

Agility PR Solutions

Technology and commerce are inextricably intertwined. As businesses adopt new technology to boost their productivity, technology further advances, and those advancements produce even better tools for business owners to use to their advantage.

7 reminders for concise, tidy writing

PR Daily

Mind this guidance to keep those sentences snappy and paragraphs punchy. One of the most valuable results of revising one’s writing (or inviting another person to do so) is leaner, more active prose.

7-Minute abs for PR: How you can achieve overnight success

Muck Rack

7-Minute abs for PR: How you can achieve overnight success

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Falwell’s Failure – A warning to other CEOs

The Stalwart Blog

Normally, I don’t like to comment on things of a religious nature, but this latest one from Jerry Falwell Jr. warrants some discussion. Some of you may know he recently stepped down as the head of Liberty University, the university his evangelic father founded.