Sat.Jul 27, 2019 - Fri.Aug 02, 2019

Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

I’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns.

Getting more specific with your PR measurement

PR Daily

If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet. PR pros can’t seem to agree what the best metrics are for gauging and proving their value.

Handling Apologies and Politically-Charged Situations

Karwoski & Courage

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues.

Preparing for the Legalization of Marijuana

Ronn Torossian

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Earned Media Is Still Relevant In PR

ImPRessions - Crenshaw Communications

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings.

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More Trending

Ready, set, crisis! Getting everyone on the team ready

Agility PR Solutions

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important.

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The defensive PR practitioner

Prakkypedia

I was part of a PR panel on ABC radio recently. (I I had to take care to squeeze the headphones on over my hair, held up in a bun).

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s It’s a question of figuring out what the story is.

7 crucial Instagram tips for marketers

PR Daily

With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is the news media in trouble? Reuters thinks so—here’s our take

Agility PR Solutions

Reuters recently released its digital news report surveying over 75,000 people in 38 markets on current challenges facing the media business today.

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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting.

Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators

PRSay

PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law.

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Infographic: Facebook leads all social media with 68% of U.S. adults

PR Daily

How are you getting your messages in front of your audience? These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . After the Cambridge Analytica scandal, some predicted Facebook’s dominance might wane.

7 ways to find new ideas for your business blog

Agility PR Solutions

Do you want to know how to blog for business? Blogging can be a lucrative way to draw customers to your online audience. But if your blog hasn’t been updated with content that attracts, your blogging plan could backfire. Today’s entrepreneurs struggle finding new ideas for their business blog.

Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye….

Facebook and the threat to democracy

Stephen Waddington

The role of Facebook in elections requires greater scrutiny and oversight. It was weaponised during the EU Referendum three years ago.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales. It’s never been harder to stand out from the crowd.

From astrology to digital detoxes, social overload is shifting Gen Z and Millennial behavior

Agility PR Solutions

The post From astrology to digital detoxes, social overload is shifting Gen Z and Millennial behavior appeared first on Agility PR Solutions. Public Relations social media

4 Smart Ways PR Can Amplify Brand Content

Meltwater - PR

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>. Marketing PR & Comms Content Marketing Media Outreach

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What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages

PRSay

Are you struggling to make your recurring content interesting? Do you dread having to push out the same press releases each year? Are your scheduled posts just copied and pasted from last season? Scheduled content can be a double-edged sword. Sure, it’s dependable and easy to come by.

5 cringeworthy content marketing tactics

PR Daily

Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring your success? Consider these content essentials. It’s totally human to make a spelling or grammatical error here or there.

Marcomm agencies: You’re next on cyber attackers’ hit lists

Agility PR Solutions

When was the last time you reviewed your agency’s cybersecurity policy? Do you even have one or know what to do in the event of a data breach? Do you know how a breach would impact your clients? Today, marcomm agencies have unknowingly become a vulnerability to their clients.

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Data and creativity – How APCO uses NewsWhip for its storytelling campaigns

NewsWhip

[…]. The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip. Communications & PR Interviews Communications creative PR Storytelling

Make the most of your podcast interview: 2 things every guest needs

Muck Rack

Make the most of your podcast interview: 2 things every guest needs

Why diversity and inclusion programs are failing

PR Daily

There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion. Diversity and Inclusion (D&I) efforts are staples at many U.S.-based

Is personalization working for advertisers? Ad blockers say no

Agility PR Solutions

Businesses argue that personalization makes ads more useful for potential customers, but new research shows that ad-fatigued users disagree.

Sometimes it’s OK to be a social media follower

Communications Conversations

Today’s internet culture is very much predicated on one basic principle: Me. Me, as in, how can I create more thought leadership to share on Twitter. Me, as in, how can I become an influencer and make hundreds of thousands of dollars on Insta, YouTube and TikTok.

Big Tobacco, Social Media And How To Stop A Behemoth

Mark My Words

It took half a century for us to work out that smoking had certain negative qualities, and it took another twenty years for the legislators to do something about it. Big Tobacco was a formidable opponent to change for several reasons.

Working with Hispanic media pros? Go beyond mere translation

PR Daily

Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances. News reports made by and for Hispanic Americans are a key part of the U.S. media landscape.

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Tips for optimizing content marketing strategy with conversions in mind

Agility PR Solutions

As soon as you hear the term optimizing content, most of you end up considering it as a technical task that requires SEO practices and relevant keywords. I do not deny this, but it is very crucial for you to know that other factors are far more influential in optimizing content.

What can data breaches teach us about comms?

NewsWhip

[…]. The post What can data breaches teach us about comms? appeared first on NewsWhip. Brands Communications & PR

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TIP SHEET: Five Actions Nonprofits Can Take Now to Enhance, Protect and Defend Their Reputations

Reputation Us

Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support.