Sat.Jul 27, 2019 - Fri.Aug 02, 2019

Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

I’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns.

Getting more specific with your PR measurement

PR Daily

If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet. PR pros can’t seem to agree what the best metrics are for gauging and proving their value.

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Handling Apologies and Politically-Charged Situations

Karwoski & Courage

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues.

Why Earned Media Is Still Relevant In PR

ImPRessions - Crenshaw Communications

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Preparing for the Legalization of Marijuana

Ronn Torossian

One of the most difficult tasks for public relations is the reversal of the historically negative stigma. Changing perceptions of the marijuana industry is one such task; with an expanding legalization campaign across the country, however, it is a task that no PR pros should be looking to avoid.

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Ready, set, crisis! Getting everyone on the team ready

Agility PR Solutions

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important.

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4 Smart Ways PR Can Amplify Brand Content

Meltwater - PR

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>. Marketing PR & Comms Content Marketing Media Outreach

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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting.

7 crucial Instagram tips for marketers

PR Daily

With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is the news media in trouble? Reuters thinks so—here’s our take

Agility PR Solutions

Reuters recently released its digital news report surveying over 75,000 people in 38 markets on current challenges facing the media business today.

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The defensive PR practitioner


I was part of a PR panel on ABC radio recently. (I I had to take care to squeeze the headphones on over my hair, held up in a bun).

Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye….

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales. It’s never been harder to stand out from the crowd.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 ways to find new ideas for your business blog

Agility PR Solutions

Do you want to know how to blog for business? Blogging can be a lucrative way to draw customers to your online audience. But if your blog hasn’t been updated with content that attracts, your blogging plan could backfire. Today’s entrepreneurs struggle finding new ideas for their business blog.

Make the most of your podcast interview: 2 things every guest needs

Muck Rack

Make the most of your podcast interview: 2 things every guest needs

Data and creativity – How APCO uses NewsWhip for its storytelling campaigns


[…]. The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip. Communications & PR Interviews Communications creative PR Storytelling

5 cringeworthy content marketing tactics

PR Daily

Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring your success? Consider these content essentials. It’s totally human to make a spelling or grammatical error here or there.

From astrology to digital detoxes, social overload is shifting Gen Z and Millennial behavior

Agility PR Solutions

The post From astrology to digital detoxes, social overload is shifting Gen Z and Millennial behavior appeared first on Agility PR Solutions. Public Relations social media

Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators


PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law.

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Create a Better Content Calendar With This 4-Pillar Framework

Contently - Strategy

All my life, no one has ever called me organized or neat. I tend to keep random objects in small piles around my apartment. I write reminders on the backs of my hands. My mind is like a big box of Jelly Belly beans that’s been shaken up by a sugar-manic child—it’s just chaos in there.

Why diversity and inclusion programs are failing

PR Daily

There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion. Diversity and Inclusion (D&I) efforts are staples at many U.S.-based

Marcomm agencies: You’re next on cyber attackers’ hit lists

Agility PR Solutions

When was the last time you reviewed your agency’s cybersecurity policy? Do you even have one or know what to do in the event of a data breach? Do you know how a breach would impact your clients? Today, marcomm agencies have unknowingly become a vulnerability to their clients.

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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism


For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s It’s a question of figuring out what the story is.

Facebook and the threat to democracy

Stephen Waddington

The role of Facebook in elections requires greater scrutiny and oversight. It was weaponised during the EU Referendum three years ago.

Working with Hispanic media pros? Go beyond mere translation

PR Daily

Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances. News reports made by and for Hispanic Americans are a key part of the U.S. media landscape.

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Tips for optimizing content marketing strategy with conversions in mind

Agility PR Solutions

As soon as you hear the term optimizing content, most of you end up considering it as a technical task that requires SEO practices and relevant keywords. I do not deny this, but it is very crucial for you to know that other factors are far more influential in optimizing content.

Watch Out PR/AD World: Here Comes Gen Z


When it comes to careers, the Z generation gets it. Admittedly, I’m basing my assessment on limited data—just three recent conversations with high school students who appear laser-focused on their pathways to successful careers.

TIP SHEET: Five Actions Nonprofits Can Take Now to Enhance, Protect and Defend Their Reputations

Reputation Us

Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support.

6 fictional journalists and how to pitch to them

PR Daily

How would you pitch some of fiction and film’s greatest journalistic characters? Here are some classics with takeaways for today’s media relations professional. Many fiction writers choose journalism for the profession of their main character. .

Is personalization working for advertisers? Ad blockers say no

Agility PR Solutions

Businesses argue that personalization makes ads more useful for potential customers, but new research shows that ad-fatigued users disagree.

10 Best Speaker Quotes from MAICON

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.