Sat.Aug 04, 2018 - Fri.Aug 10, 2018

How Twitter Feuds Have Turned into Good PR

Ronn Torossian

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with. To drive more organic social media exchanges, some brands have taken note of celebrities engaging in social media feuds.

Marketing Science for PR & Communications

Onclusive

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO.

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How a customer service background can help you in PR

Muck Rack

How a customer service background can help you in PR

6 common search engine marketing mistakes—and how to avoid them

PR Daily

Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Does Pay-For-Placement PR Work?

ImPRessions - Crenshaw Communications

When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method.

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You Can’t Freeze Time, But You Can Manage It

Solo PR Pro

By Daria Steigman, Steigman Communications. Last week, I tried to freeze time. Spoiler alert: It did not work. However, this post from Solo PR Pro Premium member, Daria Steigman has timeless (ha, ha, get it) advice on managing time. The post was originally published on International Association of Business Communicators (IABC). It has been lightly updated.

System 185

The ultimate resource for senior communications leaders

PR Daily

Being a communications leader is tough, but it doesn’t have to be lonely at the top. If you’ve ever wished you could: Connect with other communication directors, vice presidents or chiefs about how their organizations solved a pesky communications issue.

Twitter’s Alex Jones Problem Goes Beyond PR

ImPRessions - Crenshaw Communications

Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform.

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

In the PR world, connections are crucial. And what better place to make those connections than on Twitter? If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Heather West. westlevyPR.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Summer Reading Recommendations – 2018

Media Bullseye

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree.

3 frustrating challenges communicators in highly regulated industries face

PR Daily

If you’re a communicator in a highly regulated industry, you’ve probably felt a little jealous of big consumer brands that pull off creative, spur-of-the-moment campaigns and content.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Some call it newsjacking.

New report says Instagram has been dethroned as king of influencer marketing

Agility PR Solutions

A quick glance at any social feed shows influencer marketing on the rise, and eMarketer reports that 70 percent of U.S. agencies and brand marketers will likely increase influencer marketing budgets this year. But how can brands effectively implement an influencer strategy?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

PRSay

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. It’d be an entire roadmap of content, blog topics and email promos.

7 crucial Instagram tips for marketers

PR Daily

The year 2018 will be a seen as a turning point for Instagram marketing. According to Social Media Examiner’s annual report , in 2018 some 69 percent of marketers planned to increase their investment on the platform and 74 percent planned to learn more about how to best use the social network.

Twitter’s Alex Jones Problem Goes Beyond PR

ImPRessions - Crenshaw Communications

Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform.

C-suite content consumption trends—here’s what they’re looking for

Agility PR Solutions

In this age of information overload, C-level officers are turning to publishers for help sorting through the vast quantities of content coming across their screens to find the information and insights that will help them do their jobs, according to new research from B2B PR agency Greentarget.

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Lonny Kocina’s Guide to Marketing

Critical Mention

In The CEO’s Guide to Marketing , Lonny Kocina outlines a six-step process called Strategically Aimed Marketing, or SAM 6 ® for short. In these six steps, he speaks to both CEOs and marketers alike. The steps are easy to implement, fun to follow and amazingly effective.

10 essentials for your social media marketing campaigns

PR Daily

It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme.

The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations

Sword and the Script

Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel.

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3 branding mistakes most online brands make—and how to avoid them

Agility PR Solutions

Your branding is what makes you unique, and a great brand persona is the best way to retain your customers, according to 90 percent of marketing leaders. Nailing down your brand is an incredibly essential part to launching an online business.

Brand 90

How to Follow a Hashtag on Twitter

Brand24

Check how you can follow a hashtag on Twitter with little effort. You can not only follow hashtags but also get plenty of data to analyze their performance. Social Media Social Media Marketing Tools

Survey: Remote workers report increased productivity

PR Daily

Fifty percent of the U.S. workforce will soon be working remotely, Forbes reported recently. Since employers strive to achieve specific goals and (most of them) turn profits, there must be some advantage to having all those scattered employees in pajamas tapping away on their laptops.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like.

Mad about metrics—but what do they really mean in PR?

Agility PR Solutions

While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever.

Summer Reading Recommendations – 2018

Media Bullseye

We’ve written about how reading books can make you a better writer fairly often here on Media Bullseye, and our friends over at Spin Sucks agree.

American Airlines offers tepid apology after booting cellist from plane

PR Daily

American Airlines has a problem with cellos. The airline removed a Chicago-bound cellist and her $30,000 instrument after changing its mind about the appropriateness of carrying the large instrument on a Boeing 737 aircraft.

The Power of an Online Newsroom

Presspage

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub.

What can comms pros teach sales teams about storytelling? Plenty!

Agility PR Solutions

Storytelling has proven to be a compelling best practice in modern communications, and maybe our colleagues in sales can learn a thing or two from that success.

How to Fight Populism

Doctor Spin

Sensible arguments have little or no effect on populists. Populism’ is a derogatory term often used to smear certain political movements, however, as human beings and political creatures, we all indulge in our fair share of populism. Most of us have at some point or another told others what they want to hear — despite knowing that our talking points are at odds with a much more complex truth. Populism plays right into basic media logic 1.

Strengthen your video storytelling by following these trends

PR Daily

It’s never been more imperative for PR pros to effectively tell clients’ stories with video. Major platforms like Instagram and Twitter are going all in on video content with new offerings like IGTV, and even.