How Twitter Feuds Have Turned into Good PR
AUGUST 4, 2018
While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with. To drive more organic social media exchanges, some brands have taken note of celebrities engaging in social media feuds.