Sat.Apr 04, 2015 - Fri.Apr 10, 2015

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How every startup needs to think about PR

Onclusive

'When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued.

Education 328
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7 Podcasting Best Practices

Cision

'“(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can just be a free-rider. I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.” – Stephan Dubner, author of Freakonomics. Podcasting has a low-barrier-to-entry, has proven distribution channels, and is increasing in popularity.

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We Had a Fire

ReimaginePR

'We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong. Christmas + ice storm: It was just before Christmas and we were on the third day of the great Toronto power outage and ice storm.We were bundled in coats and under blankets, camping in our living room near the fireplace.

Insurance 256
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DIY or Pro Video: Which One is Best for Your Brand?

Polaris

'Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. Why can’t we just do it ourselves?”. I asked Tom Symes, senior vice president of video at Fifth Story , a Toronto-based company specializing in content marketing, to provide some ammunition to counter the do-it-yourself

Video 176
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Earned Media Opportunity PR is Missing

The Proactive Report

'The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. The report surveyed 300 journalists and asked about their use of digital video content. 76% of producers and journalists affiliated with digital outlets of television and radio stations, newspapers, magazines, media sites re

Media 130

More Trending

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The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

'In the world of startups, there’s truth to the cliché, “Ignorance is bliss.”. If founders truly understood what was ahead of them — the agony of pushing the boulder up the hill only to have it backslide over one’s toes — many wouldn’t choose such a path. The founders’ combination of smarts, energy, optimism and chutzpah allows startups to jump over obstacles that logic says shouldn’t be possible.

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Networking Doesn’t End When an Event Does

Shift Communications

'You went into a networking event and you killed it! You shook hands, had conversations with ten different people and have a handful of new business cards to show for it. But chances are all of those people you just met won’t remember your name after a day or two. They were all trying to do the same thing – connect with as many people as possible over the course of a couple hours.

LinkedIn 111
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The Power of Micro Content

The Proactive Report

'I had the privilege of interviewing Gary Vaynerchuk, @garyvee on Twitter, recently for a www.CommPro.biz webinar. I asked Gary about the role of micro-content, what it is, how to make it and what to do with it. Here’s the video. Interview with Gary Vee on Micro Content from Sally Falkow on Vimeo.

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4 Ways PR Pros Find Local Networking Opportunities

Cision

'As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. And networking is a great way to do just that. One helpful—not to mention cost-effective—way is to build rapport with influencers right outside your door. Here are four networking tips for building relationships within your community. 1.

Local 253
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Will native advertising eventually be PR’s demise?

Communications Conversations

'I read some pretty damn surprising stats recently in a Content Strategist post. The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. * When evaluated against editoria

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TCIP #044 – Organization Fined $1.1 Million for Emailing Canadians (CASL) with Maanit Zemel

Melissa Agnes

Welcome to episode #044 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Does your organization email Canadian stakeholders? If so, have you developed a CASL Compliance Policy? If you haven’t, you may be in store for some serious repercussions. Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood.

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PR Professional Finds Her Way to the Cannes International Film Festival

Ishmael's Corner

'One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. Her film takes a raw look a foster care system that stops supporting kids at a certain age.

Film 108
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We’re Serious About “Write Good Content”

Cision

'In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist. Like it’s optional. As if you’d see it and think, “I’m sure glad you reminded me.

Writing 250
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

'Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. In case you missed it, Victory gave attendees the opportunity to experience a trip through the Badlands in South Dakota by way of Oculus Rift. I think this video speaks for the impact it had on attendees.

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Pull Your Retargeting Campaign Out of the Drain

Shift Communications

'Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. If you’re unfamiliar with retargeting, it allows brands to track who’s visiting their website through various tools and snippets of code and then show ads to that same group on other websites or social networks.

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Twitter Takes the Comment Card to Heart – Improves Quote Tweet

Reputation Us

'FINALLY! Twitter has overhauled its communications flow with one, simple change. The Quote Tweet now provides a cleaner, visual space to comment and retweet content. There are a lot of reasons this is great for communicators (marketing and PR alike), businesses and even Twitter. There is also the ongoing debate regarding the value and use […].

Twitter 86
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Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future

Cision

'If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. It shows no signs of slowing. Native advertising shows similar growth for many of the same reasons. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience.

Video 236
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Go ahead, underestimate me

Communications Conversations

'As an independent consultant, one joke you hear constantly from other independent consultants is around attire worn during our “day jobs.” That is: Slippers (preferably Homer Simpson slippers!). Sweat pants. Worn t-shirts. You know, the typical clothing most people wear while at the gym or sleeping, or while sleeping in a dumpster (OK, I’ll just speak for myself on that one).

Local 89
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Marcom for Healthcare Providers: Engaging the Empowered Consumer

Shift Communications

'Today’s consumer has more power than ever before. Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer.

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12 PR Lessons from #PRAM2015 and #myTupelo

Waxing UnLyrical

'I’ve been in the South (or should that be The South ?) for the last several days. It’s wonderful. I flew in and out of Birmingham, Ala., where I (finally) got to meet Ike Pigott and other Alabama friends, and then I headed to Tupelo, Miss., birthplace of You Know Who. I also got my photo taken with You Know Who (I have proof!). I feel like I died and went to Heaven, because this is where it all began.

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4 Steps to Acquiring High-Quality Social Leads

Cision

'Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of social’s intrinsic value. Rightly so, as many believe that a social media presence is a business requirement but not a profitable arm. These people are sorely mistaken. In fact, businesses can derive value from social in many ways – depending on how you implement it into your company.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Talking Points Podcast: Do People Trust PR Counselors?

Communications Conversations

'Good discussion in this week’s Talking Points Podcast about a not-so-new topic: distrust among the public of the PR profession. It’s the result of a post by PRWeek based on recent (but hardly illuminating) research. My take? Yes, and no. PRs do have a larger responsibility to the public at large. To do the right thing. To act ethically.

Ethics 78
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Red Ed, Dull Dave and substance of personality

Mark My Words

'Ed Miliband doesn’t do “photo-op politics”; he stands for ideas and substance against the soundbites and style of the Tory brand. That combatting style in politics is its own kind of political style is nothing new. Remember Saatchi & Saatchi’s attempt to turn the former PM’s dour persona into an ironic vote winner, “Not flash, just Gordon”? Many commentators lament the focus on the party leader’s personality (or lack thereof) in British politics.

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4 reasons to create a targeted media list

Public Relations Sydney

'Media releases are a tried and tested PR tactic used to get your story in the media and is one of the most common ways to communicate with a journalist. A common mistake is to send out a blanket email with your media release to hundreds of journalists in the hopes you will receive coverage. Journalists […]. The post 4 reasons to create a targeted media list appeared first on Public Relations Sydney.

Media 77
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3 Reasons to Build a Niche Community

Cision

'Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t necessarily have to be a daunting task. Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. Hyperlocal PR can sometimes create the biggest buzz.

Community 217
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Keep It Simple In Marketing. Go Deeper In Sales.

Waxing UnLyrical

'Guest Post by Jack Vincent. Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. Most psychologists agree attraction is an emotion. Emotions should not be confused with feelings. Feelings are a blend of thoughts and emotions. Emotions are spontaneous. When something attracts us, in those first few seconds, we aren’t conscious of that attraction.

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Crafting Awesome Titles for Press Releases and Emails

ISEBOX

Your press release’s title is the first impression a journalist will have. If your title is intriguing and informative, you have a good chances to get coverage by a reporter. Boring? Your in trouble. Here are some key principles in crafting awesome titles for press releases and emails. Tips for Creating Awesome Titles for Press Releases. When writing any title, remember that real people will be reading that title and deciding whether or not to read more.

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10 Basic Rules for Successful Infographics

Solo PR Pro

'Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape. While there was a time when the rush to create infographics resulted in a lot of crazy-looking.jpegs with no purpose, we now have tools (such as Canva , Infogr.am , Piktochart , Visual.ly and easel.ly , to name a few) that make it easier to produce an appealing finished product.