Sat.May 24, 2025 - Fri.May 30, 2025

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The Role of Podcasts in Modern PR

Ronn Torossian

Learn how podcasts transform modern PR strategy through guest appearances, branded shows and content repurposing to reach engaged audiences and amplify brand messaging The post The Role of Podcasts in Modern PR appeared first on.

Strategy 195
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Key Considerations For Your PR Budget – And How To Get What You Need

Ronn Torossian

Learn how to strategically plan and allocate your PR budget with insights on team structure, tools, campaigns and ROI measurement for 2025 success. The post Key Considerations For Your PR Budget And How To Get What You Need appeared first on.

How To 195
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AI storytelling in PR with Egnyte’s Jessica Pantages | On Top of PR podcast

Axia PR

In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations Tune in to learn more!

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Why Thought Leadership Is the Trust-Building Strategy Your Brand Can’t Afford to Ignore

Konnect Agency

In a market overflowing with noise, attention spans are short, skepticism is high, and trust is harder to earn than ever before. For brands looking to rise above the competition and connect with their audiences in a meaningful way, thought leadership is your strategic key. At its core, thought leadership is about having a point of view that matters and consistently showing up with the right message, in the right moment, across the right channels.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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PR’s Strategic Role in Modern Fintech and Payments

5W PR

Public relations teams shape how financial technology reaches mainstream audiences, builds trust with skeptical consumers, and gains credibility with investors. The fintech sector faces unique communication challenges – from explaining complex technology to addressing security concerns while maintaining compliance. PR professionals must balance innovation messaging with assurances of stability and reliability.

More Trending

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The Secrets To Creating Award-winning Kickstarter Campaigns

Ronn Torossian

Learn proven strategies for creating successful Kickstarter campaigns with tips on PR, storytelling, timing and community building for maximum funding potential The post The Secrets To Creating Award-winning Kickstarter Campaigns appeared first on.

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What Do Public Relations Professionals Do?

Remote PR Jobs

If youre considering a PR career or just want a clearer understanding of what the job really entails, this breakdown is for you. The truth is, PR is much more than planning events or writing a catchy headline. Today, PR professionals wear many hats, and their role continues to evolve as media and communication landscapes shift. Many people start with a degree in communications, journalism, or marketing.

Publicity 150
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Best Brandwatch Alternatives: Compare Features and Pricing in 2025

Prowly

Brandwatch is a popular platform for monitoring the media. It allows users to track and analyze brand mentions, keywords, or related topics that pop up across social media, various web pages, forums, and blogs. The whole suite offers tools to help with customer experience, social media and media monitoring, as well as influencer marketing management.

Analytics 104
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5 ways generative AI is changing organic search traffic in B2B marketing

Sword and the Script

The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human behavior is speed. Its a useful tool for getting up to speed on a new topic quickly. I often find the follow-up questions AI presents along with its answer to be very helpful.

B2B 157
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How Can I Use Psychological Priming To Influence Audience Perception Through Story Framing?

Ronn Torossian

Learn how story framing and psychological priming shape audience perception, with research-backed techniques to craft more impactful narratives and influence message acceptance The post How Can I Use Psychological Priming To Influence Audience Perception Through Story Framing? appeared first on.

Agency 195
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Digital marketing done well in Africa: A new era of opportunity and innovation

Agility PR Solutions

Over the past decade, Africa has seen a digital revolution. With more than 400 million internet users, the continent is fast becoming one of the most exciting and dynamic digital markets in the world. From mobile phones to social media platforms, e-commerce to fintech, Africa is rapidly embracing digital technologies that have the potential to […] The post Digital marketing done well in Africa: A new era of opportunity and innovation first appeared on Agility PR Solutions.

Marketing 101
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Voices That Lead: Reflections From PRSA’s AANHPI Heritage Month Panel

PRSay

At a time when visibility and belonging matter more than ever, PRSAs AANHPI Affinity Group hosted a powerful and heartfelt panel in honor of Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage Month on May 7. It was more than just a gathering it was a celebration of identity, a platform for truth-telling and a call to keep lifting each other up.

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How SAG-AFTRA spurred change through its labor strike PR campaign

PR Daily

Gaining support through messaging, visibility and consistency. When SAG-AFTRA and the Alliance of Motion Picture and Television Producers came to the negotiating table in the summer of 2023, a PR strategy was already being formed behind the scenes, just in case a deal couldn’t be reached. As it turned out, that strategy would be needed as the labor union declared a strike for 118 days.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Collaborating With Journalists On Data Projects: Strategies For Success

Ronn Torossian

Learn effective strategies for data analysts and journalists to collaborate on investigative stories. Tips for communication, roles, workflows and impactful reporting. The post Collaborating With Journalists On Data Projects: Strategies For Success appeared first on.

Data 195
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From media kits to link trees: Modernizing PR collateral

Agility PR Solutions

The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. One of the most significant of these changes is in the nature of modern PR collateral. Not so long ago, press kits used to be folders stuffed with […] The post From media kits to link trees: Modernizing PR collateral first appeared on Agility PR Solutions.

Media 96
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Prioritizing Mental Health to Succeed in the Workplace

PRSay

As Mental Health Awareness Month comes to a close, it’s a timely reminder that mental well-being isnt a trend or a campaign, but its a commitment we make to ourselves. For public relations, marketing and communications professionals, where the pace is fast, the demands are high and the stakes often feel personal, protecting our mental health is essential.

Travel 87
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How To Keep Your Event Growing In The Off-season

5W PR

Public relations plays a vital role in maintaining steady event attendance during off-peak seasons. Many event organizers face significant challenges when trying to fill seats outside their prime booking periods, but strategic PR efforts can turn this challenge into an opportunity. Through targeted media outreach, creative promotional packages, and strong community partnerships, organizations can build sustained interest and attendance even during traditionally slower periods.

How To 78
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How Debra Eckerling Transformed Burnout into a Purpose-Driven Life with The DEB Method

PR for Anyone

What if the key to your dream life wasn’t a dramatic career leap, a lottery win, or going viral on social media—but simply choosing yourself every single day? That’s the powerful and personal message Debra Eckerling shares in this episode of Living Ageless and Bold. Debra’s journey is a testament to the quiet strength of consistency, the bravery of listening to your intuition, and the transformation that happens when you give yourself permission to dream on your own terms.

Energy 130
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9 must-have AI tools for freelance marketers & PR consultants

Agility PR Solutions

In the ‘Game of Thrones’ cutthroat world of freelance marketing and public relations, staying ahead of the competition isnt just about creativity, its about working smarter to get to the throne. Source Using every resource is also crucial to success. Todays top freelancers are integrating AI tools into their workflows to automate tedious tasks, streamline […] The post 9 must-have AI tools for freelance marketers & PR consultants first appeared on Agility PR Solutions.

Tools 91
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S&T Live Recap: Inside the Best of Silver Anvil Campaign That Turned a Food Waste Message Into Measurable Impact

PRSay

Across the country, an estimated 40 million tons of wasted food winds up in landfills every year, according to the U.S. EPA. In Washington State alone, more than a million tons of uneaten food goes into landfills every year, about half of which is edible when discarded, said Jade Monroe, food center lead for the Washington State Department of Ecology.

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PR Strategies For Marketing Plant-Based Supplements

5W PR

Building consumer trust in the supplement industry requires more than just good products – it demands strategic public relations that addresses widespread skepticism head-on. Recent surveys show that 73% of consumers doubt supplement effectiveness, while 68% worry about product safety and quality. These concerns stem from misleading marketing claims, inconsistent product quality, and negative media coverage that has eroded public confidence.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Relevance Over Reach: How PR Teams Can Govern AI Without Losing Trust

Presspage

1. Guard Your Data, Build Your Trust Your PR team works with some of the most sensitive information within your organization. Handing that data over to a public AI model is the digital equivalent of shouting your confidential strategy from your office rooftop. And yet, the urgency hasn’t fully registered. There’s still a sense that this risk is somehow less pressing than it really is.

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The power of AI-driven sentiment analysis in modern PR

Agility PR Solutions

Artificial intelligence isn’t just transforming how we communicate. It’s redefining how we understand communication. In today’s public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional. It’s essential. Enter AI-driven sentiment analysis: a game-changing tool that gives PR professionals the power to decode […] The post The power of AI-driven sentiment analysis in modern PR first appear

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5 Journalists To Pitch For The Worldwide Developers Conference (WWDC)

OnePitch

Apples Worldwide Developers Conference (WWDC) is one of the most anticipated events in the tech world, held annually at the companys Apple Park campus in California. The conference is Apples platform for unveiling its latest software innovationsspanning macOS, iOS, iPadOS, watchOS, tvOS, and the newer visionOS. While primarily focused on software, WWDC occasionally features exciting hardware reveals as well.

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The Future Of Financial Marketing: AI, Fintech Innovations and Digital Transformation

5W PR

Financial institutions face mounting pressure to deliver personalized, responsive service at scale. Artificial intelligence now powers many of the tools and capabilities that make this possible. From automated customer support to data-driven marketing, AI helps financial brands build stronger relationships with customers while operating more efficiently.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Scoop: Duolingo CEO walks back ‘AI-first’ memo

PR Daily

Also: Cannes creator takeover shows value of authentic creator moments; state DMVs uses owned channels, media to combat phishing scam. Duolingo CEO Luis von Ahn turned to LinkedIn to issue a clarifying statement/pseudo apology after facing backlash over an AI strategy memo that left employees and the public concerned and even angry. [RELATED: Enter the PR industry's most prestigious awards program by July 23 ] In the original all-hands email from late April , von Ahn announced the language app w

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Consumer PR done well for an international brand launching in the U.S.

Agility PR Solutions

When an international brand steps into the competitive U.S. market, the key to establishing a strong presence lies in the execution of an effective public relations (PR) campaign. While the U.S. is a global powerhouse in consumer trends, media outlets, and marketing, it is also a vast, diverse market with distinct regional tastes, customer preferences, […] The post Consumer PR done well for an international brand launching in the U.S. first appeared on Agility PR Solutions.

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What Hiring Managers Really Want to See on Your Resume and LinkedIn

Culpwrit

By Sajan Prajapati In today’s competitive public relations job market, a resume and LinkedIn profile are not just summaries of your previous work; they are your first impression, your brand, and the keys to opening career doors. Hiring managers are bombarded with resumes for dozens, sometimes hundreds, of the same position. If you want… Continue reading What Hiring Managers Really Want to See on Your Resume and LinkedIn The post What Hiring Managers Really Want to See on Your Resume