Sat.Apr 19, 2014 - Fri.Apr 25, 2014

How to Deal With the Right Audiences in a Crisis

Melissa Agnes

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts.

Crisis 234

It’s baa-aack! Socialnomics clip shares new numbers


Hello readers. If you have been in the audience of a social media seminar or two, chances are you would have seen an Eric Qualman social media video.

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The 10 Commandments of Press Release Writing

PR Breakfast Club

For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Not so fast! Here are some rules to help you navigate the choppy waters of crafting the perfect press piece: 1. Thou Shalt Have a Relevant Topic. This one will get you kicked out of heaven in a hurry. Check the topic again to see if what you’re writing about is relevant news to your readers and not just a fluff piece for your organization.

Public Relations as a Rainforest

Greenbanana PR

In writing about T-shaped career decisions for public relations practitioners at PR Conversations, a comment by Natalie Bovair suggested a tree trunk for the vertical stroke that grows thicker and deeper, but needs (along with its main branches – the horizontal stroke) to bend to the winds. This is a useful metaphor, which can be […]. Careers Education Public Relations Thinking careers Fauna Flora PR Rainforest students

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Kent State J-faculty joins protest over ‘secret search’

Tough Sledding

I’m pleased to join my colleagues in a high-profile protest against the secret presidential search conducted at Kent State over the past year. This full page ad will run in tomorrow’s Daily Kent Stater. My original post on the topic appeared April 1.

Local 49

A final word on the Kent State ‘secret search’

Tough Sledding

As a hardcore utilitarian, I can’t complain much about Kent State’s decision to conduct its presidential search in secret. After all, utilitarians focus on consequences and outcomes — the greatest good for the greatest number. When this “secret search” ended, the outcome was a good one. We like this new president and wish her good fortune.