Sat.Mar 07, 2015 - Fri.Mar 13, 2015

Tech Talk With Sir Mix-A-Lot


I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.

State of the Press Release in 2015

Ronn Torossian

One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts.

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Brand Story to Watch: Bluebird Meadows


It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration. Seriously, the sumptuous breakfast is literally designed so you don’t have to stop for lunch. But back to their brand storytelling. Photos.

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Is Social Media Helping or Hurting the Women’s Movement?


Feminism is all the rage these days. I know because Hollywood tells me so. Tina Fey and Amy Poehler turned the Golden Globes into a feminist event.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Massively Amplify Your Content With Quick Visual “Sound Bite” Images

Rock the Status Quo

It’s also a powerful agency value-add Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget.

More Trending

Behold a new breed: The interactive press release

PR Daily

We''ve all heard about the demise of the press release. Yet, like the phoenix, it has re-emerged, with renewed vigor—because it has taken on a new form. By becoming interactive. Do you want wider reach for your news? Want more media hits?

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The Facebook Paradox, Part 2: No Free Lunch

Shift Communications

In the previous post , we discussed the dominance of Facebook’s audience reach. No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service.

PR Pro Showcase: Gini Dietrich, Chicago

Rock the Status Quo

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. I mean, seriously, who can resist a mind that comes up with a fire ant funeral? Love it!!

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The Toronto Sales Performance Summit


For Immediate Release: Note to Editors: interviews, book art, headshots available. Summit Lead by Top Sales Management Coaches. Prepares Senior Sales Executives for the New Reality. Toronto, March 12, 2015 : Sales culture hasn’t changed much over the last few decades, and that’s a problem because the rest of the world has.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 ways PR pros can catch up with social media trends

PR Daily

The Internet and social media have clearly revolutionized business, yet public relations has largely failed to adapt, according to a survey by the Chartered Institute of Public Relations on the state of the profession in the U.K.

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GigaOm Crash? Houston, We Have a Bigger Problem

Flack's Revenge

GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left many of us grasping for answers.

International PR thought leader videos from the Davos World Communication Forum

Stuart Bruce

Photo by Olga Bereslavskaya. The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica).

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Defuse a crisis in 9 steps

PR Daily

Warren Buffett famously said, "If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless.". Today, reputation management is only as good as an organization''s search results.

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The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually.

4 Less Glamourous Duties of the Public Relations Profession

Sword and the Script

by Frank Strong. “We’ve We’ve done so much, with so little, for so long, we can do anything with nothing.”.

A Traditional PR Pro Take on Analytics

Shift Communications

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work?

Google changes could rank company statements above news stories

PR Daily

Google is giving brand messaging a boost. A recent change in the company’s news algorithm is allowing press releases and corporate statements to move up the ranks in Google’s News searches. The links that previously appeared in these searches came only from approved news sites.

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My A List is better than yours


What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities. They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages.

A PR Perspective on the Demise of Gigaom and a Few Words on Tech Media

Ishmael's Corner

I’m sorry to see Gigaom go under. The media property produced a quality product in the form of journalism with fresh takes. Anyone can provoke. Gigaom provoked with intelligence.

The Facebook Paradox, Part 1: Winning the Social Media Wars

Shift Communications

Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics : Above, we see that Facebook has effectively won the social media wars. When you pause to think about it, getting 62% of Americans to do anything is impressive.

3 ways to market like a millennial

PR Daily

The marketing world is changing, and millennials are stepping up to help brand managers embrace it. A recent millennial marketers study by Adobe revealed there is much on the horizon for brand managers and marketers who are ready to adapt.

Lack of women leaders in PR? Not in Minneapolis!

Communications Conversations

In this Sunday’s edition of the Star Tribune, there was an interesting column about a major kerfuffle in the local restaraurant industry. Minneapolis/St. Paul Magazine highlighted 12 of the top chefs in the Twin Cities on its cover. Not one woman was on the cover.

Return of Ishmael’s Greatest Storytelling Hits

Ishmael's Corner

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013.

Strengthen Your Networking Muscles

Shift Communications

I’ve never been a gym person and I always dread going. Something about all of the people, foreign machines and awkward eye contact just intimidates me.

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30 jobs in the PR and marketing world

PR Daily

If you’ve ever poured yourself a bowl of cereal in the morning, chances are good you’ve had a General Mills brand in your home. Though not as many Americans eat cereal now as they did in previous years, $7.7 billion was spent on the breakfast food in 2014, according to AdWeek.

Will Meerkat be the next Twitter–or the next Ello–for marketers?

Communications Conversations

The last week, my Meerkat notifications have been BLOWING UP! Of course, that’s on me. I could turn those off anytime I want. But, I chose to turn them on initially to see how mad the rush was to the new platform. And boy, has it been a mad rush.

TCIP #040 – Countering Extremism with Zahed Amanullah

Melissa Agnes

Welcome to episode #040 of The Crisis Intelligence Podcast, with Melissa Agnes and Zahed Amanullah. As I described and discussed in this blog series , ISIS is a petrifyingly brilliant communicator and recruiter. But countering violent extremism and propaganda can’t only fall on the shoulders of our government agencies, for multiple reasons. The good news, is that there are private organizations out there that are committed to this mission and that are doing some amazing work.

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Roetzer to Present Origins of the Marketing Intelligence Engine at SXSW Interactive

PR 20/20

Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. Technology Industry Business

Why a lack of digital skills among senior leaders is a threat to PR

PR Daily

On the surface, the public relations industry seems to be doing just fine. Clients increasingly see PR as a more effective alternative to advertising and marketing. Agencies are making more money than ever, with global growth rising 11 percent in 2013 , the most recently reported period.

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Persuasive Communication – PR, Psychology and the Brain

Solo PR Pro

The best PR pros know that persuasive communication benefits from a healthy dose of psychology. How do people think and process information, and how can we use that understanding to improve our communications?