Onclusive
MARCH 10, 2015
'I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.
Ronn Torossian
MARCH 9, 2015
'One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts. Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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ReimaginePR
MARCH 13, 2015
'It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.
Polaris
MARCH 13, 2015
'Feminism is all the rage these days. I know because Hollywood tells me so. Tina Fey and Amy Poehler turned the Golden Globes into a feminist event. And in her Oscar acceptance speech for Best Supporting Actor, Patricia Arquette called for pay equity while the likes of Meryl Streep, Jennifer Lopez and others in the audience whooped in agreement. Social media and Twitter in particular, amplified Arquette’s words.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
MARCH 13, 2015
'As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ReimaginePR
MARCH 12, 2015
'For Immediate Release: Note to Editors: interviews, book art, headshots available. Summit Lead by Top Sales Management Coaches. Prepares Senior Sales Executives for the New Reality. Toronto, March 12, 2015 : Sales culture hasn’t changed much over the last few decades, and that’s a problem because the rest of the world has. Three top sales management coaches, including Tim Hurson whose recent book Never Be Closing made Oprah’s best self-help books of 2014 , are determined to help Canadian busine
Rock the Status Quo
MARCH 9, 2015
'Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. I mean, seriously, who can resist a mind that comes up with a fire ant funeral? Love it!! She’s simply fantastic – and has an authentic ability to build community that just blows my mind.
The Proactive Report
MARCH 13, 2015
'As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.
Shift Communications
MARCH 10, 2015
'In the previous post , we discussed the dominance of Facebook’s audience reach. No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. Let’s look backwards for a bit of context. May 2012 : Facebook rolls out Promoted Posts for brand Pages.
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Flack's Revenge
MARCH 12, 2015
'GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left many of us grasping for answers. Over the next day, like a slowly developing Polaroid, tweets and articles from watchers and principals started to fill in the picture.
Communications Conversations
MARCH 10, 2015
'In this Sunday’s edition of the Star Tribune, there was an interesting column about a major kerfuffle in the local restaraurant industry. Minneapolis/St. Paul Magazine highlighted 12 of the top chefs in the Twin Cities on its cover. Not one woman was on the cover. We’ve seen this movie before, right? Specifically, in the PR/social media industry.
Stuart Bruce
MARCH 13, 2015
'Photo by Olga Bereslavskaya. The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I was the WCF moderator for the first day and at the end of the second day I was responsible for presenting a summary of the two days of debate and discussion on public relations and communications.
Shift Communications
MARCH 13, 2015
'In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy.
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Prakkypedia
MARCH 8, 2015
'What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities. They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. But like so much in the PR world, there’s more to an A list than meets the eye. When you work in public relations, your stakeholders (or the people that matter to you, the ones you have to ‘take care of’) can vary widely.
Communications Conversations
MARCH 11, 2015
'The last week, my Meerkat notifications have been BLOWING UP! Of course, that’s on me. I could turn those off anytime I want. But, I chose to turn them on initially to see how mad the rush was to the new platform. And boy, has it been a mad rush. In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web.
Ishmael's Corner
MARCH 10, 2015
'I’m sorry to see Gigaom go under. The media property produced a quality product in the form of journalism with fresh takes. Anyone can provoke. Gigaom provoked with intelligence. It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral.
Shift Communications
MARCH 11, 2015
'It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
MARCH 10, 2015
'by Frank Strong. “We’ve done so much, with so little, for so long, we can do anything with nothing.”. It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations because while it’s the last function to get a line item on a budget – PR is the first to get a call when things start heading south. it takes three times as long to get a press release approved as it does to write a first draft.
Communications Conversations
MARCH 9, 2015
'The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). I came upon this post from Dustin McKisson, vice president at something called First Resource. It’s a familiar story. Person starts publishing on LinkedIn out of curiousity. Person published one story that nets thousands of hits. Ego is stroked.
Ishmael's Corner
MARCH 8, 2015
'Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. I hope you’ll find that they still have relevance and some spunk. 1. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.
Shift Communications
MARCH 9, 2015
'Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics : Above, we see that Facebook has effectively won the social media wars. When you pause to think about it, getting 62% of Americans to do anything is impressive. Fewer people than that vote in Presidential elections. The question marketers have on their minds, especially in B2C, is whether Facebook is cool or not to teens and young adults.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Stern + Associates
MARCH 10, 2015
'I’ll let you in on a secret: I don’t own a TV. Why? Partly because I refuse to pay exorbitant prices to watch Cops on Saturday morning; partly (mostly) because continue » The post The Vonnegut Effect of Direct Engagement appeared first on Stern + Associates.
Communications Conversations
MARCH 12, 2015
'Dear former Target employees: I’m sorry. I know you’ve heard that a lot this week, but really, I’m sorry. Getting laid off sucks. I’ve been fortunate–I’ve never been fired in my almost 20 years in this industry (I was threatened twice, however). But, I hear it’s pretty much like getting dumped. I know what that feels like.
Waxing UnLyrical
MARCH 11, 2015
'“If you can’t measure it, you can’t manage it.” ~Peter Drucker. Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement.
Shift Communications
MARCH 12, 2015
'I’ve never been a gym person and I always dread going. Something about all of the people, foreign machines and awkward eye contact just intimidates me. What’s funny is that the same daunting questions I ask myself before I go are often times similar to those I asked when I first started attending networking events: Why does it feel like everyone already knows each other?
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PR 20/20
MARCH 12, 2015
'Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes.
Solo PR Pro
MARCH 10, 2015
'The best PR pros know that persuasive communication benefits from a healthy dose of psychology. How do people think and process information, and how can we use that understanding to improve our communications? Nobel prize-winning economist, Daniel Kahneman, has provided us with a fascinating science-based handbook – with real-world how-to’s – in the bestselling book, Thinking, Fast and Slow.
Waxing UnLyrical
MARCH 9, 2015
'Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016).
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