Waxing UnLyrical

SEPTEMBER 28, 2012

I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn. Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” Hmm, I thought to myself.

Social Media 102

Social Media How To Media Facebook 102

Bad Pitch Blog

SEPTEMBER 24, 2012

'What would happen if you made a calculated decision that didn’t involve facing a machine with a keyboard ? It’s a classic question we joke about a lot. Imagine you stood up from wherever you are sitting and took a trip over to another human about an idea that’s been shuffling around your brain. Most of us wonder if that’s even possible. Would we be breaking a code we’ve made with every passing acquaintance?

Google 57

Google Advertising Advertising Meeting 57

Waxing UnLyrical

SEPTEMBER 26, 2012

Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary. Paid, owned and earned really provides a budgetary view of how marketers approach media selection.

Media 98

Media Nonprofit Print SEO 98

Waxing UnLyrical

SEPTEMBER 25, 2012

So you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR? Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. As in, being a guest. Cool, huh?! So last week, Andrew Grill , CEO of Kred , was the featured guest on the chat.

Analytics 81

Analytics Social Media Google Course 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

SEPTEMBER 27, 2012

Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. Margaret (my wife) and I recently had a “date” for lunch at Vlora , a terrific Mediterranean restaurant on Boylston Street in Boston. True to my abysmally disorganized self, I showed up early.

Customer Service 105

Customer Service Banking Nonprofit Facebook 105