Sat.May 05, 2012 - Fri.May 11, 2012

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Why Gamifying Giving is the New Thing

Waxing UnLyrical

Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. However, this takes planning a strategy. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic.

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Public Relations is Everyone’s Business

Waxing UnLyrical

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. I was reminded of this when I did just that this past week in New Orleans ( that’s where PRSA’s Counselors Academy took place ), and oh…. The room! The bathroom! They had Q-tips (most hotels don’t)! The comfy couches in the lounge! The bellhop who got me a taxi ahead of 15 other people in line (he didn’t tell me this, the taxi driver did).

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When Opportunity Knocks

Waxing UnLyrical

If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. This was my first time attending this conference, which is geared towards PR agency owners, providing a forum for them to share and learn from each other, not just from a professional development point of

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Passion, People, and Professionalism

Waxing UnLyrical

I had an amazing experience recently while in Dallas for a PRSA Board of Directors meeting. The good folks at advertising agency The Richards Group generously provided space for us to gather, and, as part of the deal, we had an opportunity to witness what in my opinion is a true “all-about-people” story. What happened, you ask? Very simply, agency founder and chief “cheerleader” Stan Richards introduced us to his 600-plus-member organization and related for us his philosophy on

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.