Waxing UnLyrical

APRIL 19, 2012

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. This was taken to a whole new level recently during a birthday dinner for my friend at downtown restaurant Lowcountry. What set this experience apart as the greatest social media-friendly dining experience I’ve had?

Social Media 91

Social Media Twitter Fashion Community 91

Bad Pitch Blog

APRIL 19, 2012

'Are online newsrooms still relevant? Spoiler Alert: Richard and I agree that online newsrooms are still relevant -- when they''re done well. But their relevance has shifted. And there are many ways this relevance could increase. This is especially true if you consider how much has changed in the last five years across paid, owned and earned media. >screen does the blurry transition to note we''re considering the changes< Publishing: Content management platforms have decentralized publishi

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Waxing UnLyrical

APRIL 17, 2012

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. The point of business is to make money, so topping almost all competitors in an industry is a sign of high performance.

Brand 85

Brand Branding Industry Education 85

Waxing UnLyrical

APRIL 20, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Writing 70

Writing Creativity Blogging Marketing 70

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

APRIL 16, 2012

Well, it’s here. The day. The day I’m back at Waxing UnLyrical (hi!!!). The day I get back to my “real” life… as well as my online one. The day I officially start my new job , after several years of being my own boss. I’d be lying if I said it didn’t feel a little weird. But I’d also be lying if I said I wasn’t excited, nervous, hopeful, apprenhensive… Those butterflies that should be flitting around April showers and Spring flowers?

Blogging 71

Blogging 71