Sat.Mar 17, 2012 - Fri.Mar 23, 2012

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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. I actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot.

eBook 98
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Speculative News Releases & Bad Pitch Mad Libs

Bad Pitch Blog

'A few bad pitches have us seeing red on St. Patrick''s Day. OK, we''ve seen worse offenders. But it''s been too long since our last post. So we''re calling out assumptive news releases and even making you some "Bad Libs." The Assumptive News Release Promoting the fact that “it’s an honor just to be nominated” can be considered news. But speculating outcomes or promoting news before it’s a fact is presumptuous at best.

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5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach.

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Toon Time: No Unicorns Allowed

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Writing 81
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Are You?

Waxing UnLyrical

When I first moved to the U.S. all those years ago, one of the things that struck me was how people would ask the question, “How are you?” Seeing as how I first lived and worked in the San Francisco Bay Area, I most often heard, “Hey, how are ya?” Thrown out in a breezy, casual way, almost like a frisbee tossed across Golden Gate Park.

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Social Voting? It's Madness (All Year Round).

Bad Pitch Blog

'Earlier this week, an ad rep for a media brand came to us with a sponsorship package that revolves around social voting. Social Madness riffs off college basketball''s bracket-style competition, its calendar-inspired moniker and it marries them with a social voting program. We''ve documented our issue with social voting in the past. Even Geoff Livingston weighed in on the topic for us.