Waxing UnLyrical

NOVEMBER 23, 2011

Guest post by Mary Barber. “I want to thank you for being here today …” “I would like to ask you to do this for me …” I don’t know about you, but people wanting to thank me/do things for me are starting to make me cringe. I feel the same about those who say they “would like to” do things. Think about it and I’m sure it will bother you as well.

Energy 83

Energy Writing Television How To 83

Waxing UnLyrical

NOVEMBER 21, 2011

Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. Of course, I could always ask Shonali to the rescue. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian.

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Measurement Advertising Advertising Data 83

Waxing UnLyrical

NOVEMBER 24, 2011

Guest post by Lisa Gerber. A couple weeks ago, Erica Allison blogged about focusing your online efforts where your sources of revenue are located. I agree, and commented wholeheartedly to that effect. I mentioned that the friendships we build along the way are the icing on the cake. In honor of Thanksgiving, I wanted to talk about that icing on the cake; not about business development.

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Twitter Meeting Facebook Blogging 75

Waxing UnLyrical

NOVEMBER 25, 2011

Change is a-coming. I was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators. As a brief back-story, in May I returned to Australia after three weeks in New York … right in the middle of a company merger.

Communications 74

Communications Construction Corporate System 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

NOVEMBER 22, 2011

Guest post by Jen Zingsheim. Ashton Kutcher has for a while been the darling of the social media/celebrity Twitter set. His Twitter account has more than 8 million followers, and perhaps most surprisingly to some, he has been the one tweeting. Until recently. After tweeting out an amazingly ill-informed defense of Penn State coach Joe Paterno (Mr. Kutcher says he was unaware of the scandal surrounding the firing, and assumed it was due to “football related issues”), he decided to turn over the m

Social Media 70

Social Media Twitter Analysis Study 70