Sat.Dec 10, 2011 - Fri.Dec 16, 2011

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Who’s on Your Cheering Squad?

Waxing UnLyrical

Guest post by Erin Feldman. I never was a cheerleader. I wasn’t the type. I wasn’t extroverted or bubbly. I was one of the quiet ones. I liked to study. I liked to read. I liked to think. But even though I never was a cheerleader, I understand the benefits of having a cheerleading squad. A cheerleading squad cheers for the team despite how well or how poorly the team is doing.

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Plus Or Minus? Let's Not Get Crazy About Brand Interaction On Social Networks

Bad Pitch Blog

'Today Bad Pitch takes aim at Google+. It is, indeed, the newest toy. But it’s not the newest technology or anything that is so amazing that it should change the game. In fact it’s just another experiment to get us hooked in. (Search for the phrase “ Google Wave Game Changer ” and you see what I mean.) PR people are not using Google+ in huge ways—and the business profiles added in are not helping PR people.

Brand 55
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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr?