Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. To me, this can be much more impactful when it comes to reaching our end-objectives (which is what we should begin with when we embark on public relations , right?) than, say, focusing on reaching traditional media first, and social second.

Nonprofit 80

Nonprofit Community Exercises Social Media 80

Waxing UnLyrical

NOVEMBER 10, 2011

Guest post by Nancy Davis. “Tell me who your friends are and I will tell you who you are.”. That is a very apt way of saying that we often hang out with people who are like us. Like attracts like. Who we choose to spend time with says a lot about who we are as people and what we value. If I looked at the blogs in your Reader, would I be surprised? I choose to be around people who add to my life and inspire me to be better.

Company 78

Company Social Media Blogging Twitter 78

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. There are certainly examples, such as the Toyota acceleration deaths , Nestlé palm oil , the Ford Fiesta movement , or the BP oil spill , where the subject takes on a life of its own for good (or, usually, bad). But these are few and far between; exceptions as opposed to the rule.

Case Study 74

Case Study Study Branding Brand 74

Waxing UnLyrical

NOVEMBER 9, 2011

This post was sparked by a Twitter conversation with Andrew of Redtype , when we were chatting not too long ago about how we sometimes need to disconnect ourselves from the wonderful world of social media when we need to F-O-C-U-S and W-R-I-T-E. Do you find you do? I find I do. It’s not that I can’t write when I’m flitting between social networks, but when I really need to put my head down and get a ton of writing down, I do need to go offline.

Writing 74

Writing Blogging Course Twitter 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

NOVEMBER 11, 2011

The other day I had to run down to my local UPS store to send a fax (I typically use an e-fax service when faxing is required, but these particular documents were too large for me to scan at home). There were a few people in line ahead of me. As I waited the store owner (franchisee? I don’t know, but you get my drift) smiled and said, “Hello,” to which I responded in kind.

Banking 65

Banking Local Communications Course 65