Sat.Jul 09, 2011 - Fri.Jul 15, 2011

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How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming. Our family happens to enjoy both, and evidently we’re not alone.

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Getting Started With Vlogging

Waxing UnLyrical

Guest post by Erica Allison. Video Blog Posts. Vlogs. Everyone seems to be doing them now. But are they doing them in the best way they could? Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience? Image: BenSpark via Flickr, CC 2.0. I say, “Yes!”. In addition to the video embedded here in the post , I’ll offer some additional tips, guidelines and rules of thumb that I’ve found to be quite helpful in my

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. This is the brainchild of Chad Bauman , Arena’s Director of Communications. Here’s the basic idea: Before the show opens its official run, identify the people you think will help talk up the show.

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Critically Speaking

Waxing UnLyrical

Criticism. When it’s good, it’s great. It takes a big person to take criticism well. It takes an even bigger person to act on his/her own criticism. And by “big,&# I don’t mean literally; I mean “big of heart or spirit,&# as I believe King Arthur was, or any of your mythological heroes. The criticizer. Take Brian Meeks ‘ comment on the recent guest post by Erica Allison on vlogging.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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MeasurePR: Why Are AVEs Still Around?

Waxing UnLyrical

Guest post by Jen Zingsheim. [Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. Here's her quick recap. and thank you, Jen!]. On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising.

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Weekly Roundup: While I Was Out

Waxing UnLyrical

Like all good things, my vacation (such as it was, I didn’t go anywhere but needed to take some time off, which I did… mostly) must come to an end. Since I was on vacation, I didn’t do very much online. And, as a result, my Google Reader has been mostly untouched. So there is a lot for me to catch up on. As I do so, here are seven posts I wanted to share with you: 1. 10 reasons why we [puppets] hate Facebook from Glove and Boots.

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