PR Job Coach

MAY 28, 2011

'In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges and rewards and these days membership organizations are a quick means to building a network.

Insurance 111

Insurance Insurance Crisis Management Meeting 111

Waxing UnLyrical

JUNE 1, 2011

For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write

Twitter 110

Twitter Writing Facebook Social Media 110

Bad Pitch Blog

MAY 31, 2011

'Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. The pile’s a bit shorter now thanks to Geoff Livingston’s PR-page-turner: “Welcome to The Fifth Estate.” Geoff was kind enough to get me a review copy as I reviewed his last book, “Now is Gone.

Media Relations 75

Media Relations Print Pitching Consumer 75

Waxing UnLyrical

JUNE 3, 2011

Guest post by Maggie McGary. Are you confused. about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

Community 78

Community Social Media Facebook Twitter 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JUNE 2, 2011

This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

MAY 29, 2011

I’m still in NYC , having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. It’s been fun to see and experience Manhattan again after three years. Three years? Jeez, what have I been thinking? I can NEVER stay away from New York this long ever again! Also, I got my photo taken with Go Granny at the Network Solutions [client] booth, as you can see.

Financial 58

Financial Blogging Resources Social Media 58

Waxing UnLyrical

MAY 28, 2011

XOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. I quickly realized that wasn’t going to be the case, but that’s nothing against the XOOM.

Tools 55

Tools Wireless Skype Video 55

Waxing UnLyrical

MAY 31, 2011

Guest post by Jen Zingsheim. [Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]. On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric.

Community 53

Community Measurement System Customer Service 53