Sat.May 21, 2011 - Fri.May 27, 2011

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PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months.

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The Social Media Vibe Theory

Waxing UnLyrical

The word vibe, first recorded in 1967, is short for vibration, according to the terse Merriam-Webster entry. But that’s not what it means, of course. The World English Dictionary describes it as “feeling or flavour of the kind specified.” It is an Americanism of which I am proud because it provides English speakers with a word we really, really needed.

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The Brand View When Looking For a PR Pro

Waxing UnLyrical

This is Part 1 of a two-post series. I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. (For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.).

Brand 70
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3 Things to do Before the Rapture

Waxing UnLyrical

So the world is supposed to end at 9 pm ET today? Dang. And I just installed the Tweet Old Post plugin that Ken Mueller pointed us to a few days ago (it’s awesome!). And Ken learned about it from Ingrid Abboud (who is chocolate cake with a cherry on top awesome). Here are a few things you can do to make your last hours a little more fun: 1. Gini Dietrich had a great Gin and Topics yesterday on this latest apocalypse.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Evolution of our Social Media Team

Waxing UnLyrical

The use of social media at our university is evolving. The number of passive observers is dropping and the number of engaged content creators is on the rise. They were always there. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. The difference is that we are starting to find them and get them in a room together to share what they are learning with each other.

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BWE Cares About Joplin. Will You Help?

Waxing UnLyrical

I’ve been having a blast here in NYC at BlogWorld and New Media Expo. From catching up with old friends, to making new ones, to meeting online friends and delighting in the fact that they are exactly as they seem to be online… but more! … I’ve loved my experience here. As I publish this, it’s 13 minutes to the closing keynote and a saxophone is being tuned on stage.

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Weekly Roundup: Rapture!

Waxing UnLyrical

Sorry to break it to you, but this week’s roundup has nothing to do with the so-called rapture that was supposed to have taken place last night. It does, however, include posts that left me somewhat in a state of rapture , because of how smart, or funny, or how memorable they were. 1. Numbers, rankings, and why I think Alexa is a big waste of time , by Marcus Sheridan.