Sat.Feb 12, 2011 - Fri.Feb 18, 2011

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Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! We are (insert school/team/whatever of your choosing). The mighty mighty _ (see above). YAY TEAM!!!!! Or words to that effect.

Hotels 107
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Surviving Facebook’s New Fan Page Photo Roulette

Journalistics

In typical Facebook fashion, they’re giving you about 4 weeks to ponder how you feel about the new Fan Page layout. Then, on March 10th, they’ll upgrade your page whether you “like” it or not. And while many of the updates are positive for page admins , there is at least one change that has the potential to rob you of control over your brand image.

Fashion 52
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Pay it Forward Friday

Bad Pitch Blog

'Yesterday I visited my alma mater, The University of Dayton, and spoke to Professor Irene Dickey''s Internet and E-Marketing class. It was kind of surreal. While the campus has changed significantly in 20 years, it really hasn''t. I realized I presented in the same auditorium when I was a student -- a teacher''s assistant for Speech 101. To anyone younger than me, please realize I know that this not only makes me seem 500 years old, it also makes me feel 500 years old too.

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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0. I’ve written before about how good customer service is the best kind of PR. And so have many other people.

Publicity 107
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. Image: Massimo Barbieri via Flickr, CC 2.0. While a lot has already been written about how to deal with Facebook’s latest changes, here are seven ideas on making your business page just a tad better and easier to us

Facebook 103
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Taking Time Off When You Work In Social Media

Waxing UnLyrical

Who covers for you when you go on vacation? I’ve asked a few people (inside and outside our organization) that question and they all had similar responses. No one. We’re masochists – myself included. We do one of two things. We either work during our holidays, … except instead of being at the office we do it from home, the beach, the cabin, wherever it is we trick ourselves into believing we are getting away from it all… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.