Sat.Jun 06, 2015 - Fri.Jun 12, 2015

How to Make the Most of Every Opportunity

PR Expanded

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers.

Film 424

Rick Liebling On The Power of 3: PR + Social + Tech

Onclusive

It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits… three little pigs…three sheets to the wind…ok, maybe not … Continued.

Is PR to Blame When Apathy Reigns?

ReimaginePR

Remember Ebola? Yes, that Ebola, the disease from somewhere in Africa that killed…well, quite a few people in…what were those exact countries, again? Wait, don’t remind me…wasn’t one of them French-speaking? Look, if you can’t remember, don’t worry. You’re in good company. The vast majority of the planet has done the same as you…forgotten. In fact, if you’re like most people, you never paid much attention to Ebola to begin with.

6 Social Media “Musts” for Crisis Communication

Cision

It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the front landing gear of the plane crumbled and the airplane skidded off the runaway. The plane finally stopped with its nose on the ground.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Make the Most of Every Opportunity

PR Expanded

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers.

Film 208

More Trending

Elements of the perfect blog post

PR Daily

The rise of content marketing means that brands compete with traditional publishers for page views, resulting in a cacophony of blog noise. How are marketers supposed to cut through that noise? It would be nice if every blog post could be perfect, but does such a thing exist?

Social Good: The Secret to Engaging Employees & Consumers

Cision

Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). It’s a broad term referring to the social good your brand does locally, nationally or globally.

A Newbie’s Guide to Writing AdWords Ads

Shift Communications

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success.

Scale Content Marketing: Employees are the Secret

Sword and the Script

by Frank Strong. The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry.

3 Data Points Your Social Media Depends On

Cision

When you’re trying to determine the ROI of your social media efforts , you’ve got to know where to look. Simply having 100,000 followers on Twitter should mean you’re doing well there, shouldn’t it? Not necessarily.

How to Build a Data-Driven Public Speaking Program

Shift Communications

We’ve covered the basics of public speaking here on the SHIFT blog before. However, many speakers still feel unprepared when facing an important event or talk. How can we better be ready for key talks and events?

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Why “Organic Search” Should Be Called “Earned Search”

Ishmael's Corner

John Belushi asks the question. I’ve made this plea before. But don’t listen to me (or John). Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos.

12 books every leader should read

PR Daily

Are you looking for a good book to give you a fresh perspective on business? Look no further than the 12 books included below. These 12 books are great additions to any reading list, especially for people seeking inspiration for creative leadership.

3 Influencers Who Built Their Brands With Bylines

Cision

This is a guest post by Matthew Bryant , a Media Outreach Specialist at Relevance. Matthew specializes in securing both earned and paid placements on top media outlets and social networks for his clients. . In today’s rapidly evolving business landscape, it has become increasingly important to get ahead of important conversations happening in and around your industry.

The MIllennials are Coming! The Millennials are Coming!

The Stalwart Blog

Summer is fast approaching, this means a fresh crop of college students are graduating, eager to use their newly acquired skills to better your business. However, the new-grad- millennial has different expectations of the workplace than the Gen-X or baby boomers counterparts.

Getting Ink through Rapid Response

Shift Communications

I know what you’re thinking: what is rapid response, why is it so important to me and how rapid are we talking? Reporters are working in a fast paced environment and when major news hits, they need expert commentary on a variety of topics; that’s where you come in.

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Why a Nobel laureate's 'non-apology apology' didn't work

PR Daily

The "non-apology apology" is generally employed when someone says something offensive, which is very easy to do in today’s climate. It's a classic crisis communications move. Sometimes, it can be quite effective.

USA Today’s Tips for Pitching to Get News Coverage

Cision

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival.

Crisis & Reputation Management Top Financial Services Concerns

The Proactive Report

Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals.

5 universal PR truths

PR Daily

Some PR strategies are applicable to any business. They simply must be incorporated into your marketing campaign if you wish to see results.

18 Can’t-Miss Insights From Social Shake-Up

Cision

You know those tired, old social media tactics you rely on? It’s time to shake things up. Around 500 communicators gathered in Atlanta for Social Media Today’s Social Shake-Up 2015, where dozens of social thought leaders spilled the beans on the latest industry best practices.

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Be Bold (and other cheesy cliches)

Shift Communications

Be bold. Be adventurous. Stay away from the status quo. Go against the grain. Chances are, you’ve heard these cliché motivational phrases one too many times. But there’s something to be said for clichés.

Study 121

Visualizing Contrast, Medium as a Social Platform and Eroding Attention Spans

Ishmael's Corner

The grab bag returns with three random tidbits that squeeze under the communications umbrella. Here goes. Contrast as a Storytelling Technique. Of all the storytelling techniques that lift business communications, contrast is one of the easiest to implement. Old Way vs. New Way. With vs. Without.

Radio 112

3 PR lessons from Blue Bell's massive ice cream recall

PR Daily

The mercury is rising, and Texas is heading into summer without its brand of ice cream. No, we won’t get Ben and Jerry’s. That’s not our brand. Our brand is Blue Bell , and we don’t have any, thanks to an outbreak of Listeria. Not to be flip about the seriousness of the situation.

Your 5-Step Plan to Modern PR Measurement

Cision

Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) was a must-have PR metric. But now, PR professionals are kicking AVE and other soft metrics to the curb. Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more.

How To Find Publics Online — And How To Activate Them

Doctor Spin

Do you know exactly who you want to reach, but not exactly where to find them online? In this Monday Challenge , we’re looking into how to find the people you want to reach. My biggest challenge is to find my target group.

3 Ways to Recover From Hacking

Shift Communications

Agencies are hired to do a multitude of services for companies across the globe and sometimes that means the exchange of passwords and servicing software accounts from social networks to CRMs.

How Barclays' latest PR problem proves brands must have a sense of humor

PR Daily

According to reports, Justin Kwan, the former Barclays analyst who choreographed his own 15 minutes of fame with a tongue-in-cheek email to an incoming crop of summer interns, has departed the firm. I assume his exit was anything but voluntary.

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Who Should You Include on Your Crisis Communication Team?

Cision

Whether dealing with a cyberattack or responding to a customer-facing issue, your company should have a crisis communication team in place and ready to resolve the issue as quickly as possible. Depending on the size of your company and gravity of the situation, you should include these four members to help successfully put your crisis communication strategy into action. 1. CEO. Typically, the CEO leads a company’s crisis communication team much like the company itself.

A Story About Two Guys Living On The Same Street: The ‘Publics’ In Public Relations And Why It Matters

Doctor Spin

Think of two guys who seems to be very much alike from the outside. They live in the same place, they have similar jobs, they drive comparable cars and they have comparable families. Thye’re both Average Joe’s in their own rights. Will you reach both of them through the same channels?