Sat.Jan 08, 2022 - Fri.Jan 14, 2022

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363

How to overhaul your internal comms strategy in 7 steps

PR Daily

Workshop’s free guide will help you evaluate and change your messaging for a fresh start in 2022. Maybe 2021 was a tough year for your company. Perhaps employee morale is low and you’re searching for a way to help plug the drain of the Great Resignation.

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Trends in personal branding: When brand aligns with values, most Americans will spend more

Agility PR Solutions

Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.

Brand 131

Traditional IPO and SPAC Communications: Considerations for Companies Going Public | Business Wire Blog

Business Wire

2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

The metric you need in 2022 PR KPIs (that will probably increase your budget)

The Resolution Blog

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. I’m aware we’re just days into 2022.

More Trending

Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle.

The new brand voice of Victoria’s Secret

Ronn Torossian

Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.

Brand 195

3 metrics you need to prove PR’s ROI in 2022

PR Daily

Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success. When it comes to proving ROI, sales and marketing seem to have it easy. Their activities are undeniably linked to the bottom line of their organization.

8 types of visuals your content marketing strategy needs in 2022 and beyond

Agility PR Solutions

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you’re after a high ROI and low production costs.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Journalism predictions for 2022: 5 industry pros weigh in

Muck Rack

Journalism predictions for 2022: 5 industry pros weigh in

Less is More in Content Marketing

Ronn Torossian

Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions.

Easy yet crucial ways to bolster workers’ well-being and mental health

PR Daily

Exercise offers a multitude of wellness and productivity benefits, but the sedentary nature of modern work tends to thwart healthy habits. Follow this guidance to get employees moving in the right direction. Of all the threats to your business, the most dangerous might be chronic stress.

4 important marketing resolutions to make for 2022 

Agility PR Solutions

Of all the ways COVID-19 has changed life as we know it, the shift in consumer shopping habits is perhaps one of the most noticeable. Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times, McKinsey reports.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The 10 most viewed journalists on Muck Rack in 2021

Muck Rack

The 10 most viewed journalists on Muck Rack in 2021

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Tips for Media Interviews

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. Don’t try to be someone you’re not. Don’t be flashy or salesy.

PR missteps accelerated the downfall of Elizabeth Holmes

PR Daily

The disgraced Silicon Valley leader offers clear lessons for PR pros. In analyzing the final chapter of Theranos founder Elizabeth Holmes’ career, it’s tempting to attribute the entrepreneur’s dramatic downfall to greed and hubris.

3 comms tips to help you boost your online presence

Agility PR Solutions

There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web presence to slide.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The top 10 food journalists in 2021

Muck Rack

The top 10 food journalists in 2021

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How Novak Djokovic’s Australian Open fracas became a lesson in reputation management

NewsWhip

Novak Djokovic, one of the world’s top tennis stars, has recently found himself in hot water after being denied entry to Australia due to his vaccination status.

Predictions from the trenches: What can PR pros expect in 2022?

PR Daily

Being prepared for anything is a continued theme for the PR community in the new year. As we close the chapter on 2021 and move into 2022, it’s time to take a beat to reflect on the whirlwind of the last two years.

Employer branding on social media: 6 surefire strategies

Agility PR Solutions

The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it’s projected that human talent shortage will reach 85 million people by 2030.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Muck Rack named one of Built In’s Best Remote Companies to Work For in 2022

Muck Rack

Muck Rack named one of Built In’s Best Remote Companies to Work For in 2022

To Craft Better Media Pitches, Offer Value to Reporters

PRSay

Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer.

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3 tips for developing your message around your brand purpose

PR Daily

Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words. It’s no secret that consumers expect more out of organizations these days.

Brand 148

Unhealthy branding: Health & hygiene ranks among the worst sectors in brand intimacy

Agility PR Solutions

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM.

Brand 131

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Mark Mathis talks transitioning from TV news to PR and his 22 years at Humana Inc.

Muck Rack

Mark Mathis talks transitioning from TV news to PR and his 22 years at Humana Inc

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FREE Webinar For Nonprofits: Enhance, Advance and Protect Your Nonprofit’s Valuable Reputation in 2022 and Beyond

Reputation Us

On Friday, January 28, 2022 from 9:30 a.m. – 10:30 am PT Casey Boggs, president and chief reputation officer of ReputationUs will present a FREE webinar for Oregon Nonprofits who are members of the Nonprofit Association of Oregon. WEBINAR DETAILS. Title.

Report: Gen Z wants brands to stand up for all—not just the individual

PR Daily

Data from Edelman on what drives trust for young consumers shatters some myths about the sought-after cohort in the economy today. For decades, marketers have primarily focused on the self-interest of consumers when selling products.

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