Sat.Jul 20, 2019 - Fri.Jul 26, 2019

Could a crisis be the best thing to happen to your business?

Agility PR Solutions

Did you know the Chinese word for “crisis” is made up of two characters—one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to enhance its reputation.

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Which PR metrics matter, and how can you generate them?

PR Daily

As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial. Why are so many agency and in-house PR pros completely baffled by measurement? .

Agency 166

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.

SEO 259

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter.

More Trending

How To Manage Expectations For A PR Campaign

ImPRessions - Crenshaw Communications

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it?

How To 240

12 ways to produce a killer press release

PR Daily

Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news. You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.

How much influence is left on Insta?

The Resolution Blog

‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions.

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How a PR agency can demonstrate meaningful and measurable ROI

Agility PR Solutions

When any business or individual makes an investment, they normally ask “what’s in it for me? What am I getting in return?” With public relations and communications, a common question for tech businesses is “how can it be measured, what’s the ROI?”

How PR pros can create and distribute memes

PR Daily

The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences. Memes have become an integral part of online communication.

Viral 170

How The Right Brand Partnerships Can Build Audience Loyalty

PR News

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure.

How social media marketing changes the game for food companies

NewsWhip

[…]. The post How social media marketing changes the game for food companies appeared first on NewsWhip. Brands Communications & PR

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Gen Z wants meaningful work—on their own terms

Agility PR Solutions

Compared to other generations, Gen Z is most likely to say they can make a difference by “doing meaningful work through their career” (32 percent vs. 17 percent all others), according to a recent report onhow brands can win the trust, loyalty and participation of Gen Z by BBMG and GlobeScan.

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A slew of PR pros share what they do for a living

PR Daily

‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck. If you ask 10 PR professionals what they do for a living, you’ll probably get 10 different answers.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? Staring at a blank page wondering when the right words will come cost time you can’t afford to waste. In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller.

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

Sword and the Script

Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn.

System 105

How PR can increase your web presence

Agility PR Solutions

Public relations is not just the domain of the rich and famous. PR is also essential to businesses large and small, though the work of industry experts is often misunderstood by small business owners.

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Study: Effective influencer marketing requires authenticity

PR Daily

As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights. Americans now spend an average of 11 hours a day —that’s nearly half of every single day—consuming some form of media.

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Boeing: Unhealthy Leadership Leads to Crisis Mismanagement

PR News

[Editor’s Note: This post describes two crises, both of which resulted in fatalities. In only one case, were jobs lost as a result.] At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin is watching the Atlanta Falcons football team train.

Measuring PR value: Bigger isn’t always better

Muck Rack

Measuring PR value: Bigger isn’t always better

How to ensure your business has a strong brand identity

Agility PR Solutions

Creating a clear brand identity is nothing without the proper marketing and PR—if nobody knows that your business exists, how do you hope to make a profit?

Brand 119

How to grab readers with a compelling opening line

PR Daily

Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action. Many writers lose their readers right away with one glaring misstep: a lifeless first sentence.

How To 164

How to write an article that will be picked up by a journalist

Public Relations Sydney

Attracting the attention of a journalist with a gripping article is a critical step toward getting your content published. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services.

A Checklist for Growing Your Content Strategy

Contently - Strategy

We know that not every content marketer begins their program from scratch. While it’s exciting to launch something from the ground up, many of us are handed half-finished projects and asked to push them over the finish line.

5 hot tech trends every PR pro should be newsjacking

Agility PR Solutions

Every business, no matter the size, service or industry, has been affected by technology innovation in the last 10 years. Technology is the backbone of all workplace information sharing and service delivery, and has significantly disrupted the business environment.

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Don’t make these marketing blunders on social media

PR Daily

Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics. The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders.

17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

In case you missed it, AdFed officially posted its 32 Under 32 list a few weeks ago. This is a great event that has taken on a life of its own the last few years. Seemingly everyone in town under the age of 32 has been nominated for this award!

Summertime Lulls Provide the Perfect Opportunity to Re-energize PR Efforts

Barokas

Many companies have had a long standing love/hate relationship with summer. On one hand, everyone enjoys the longer days, warmer weather and sunshine. On the other hand, though, summer may not be as sweet to the bottom line.

8 tips for managing the reputation and legal status of a startup

Agility PR Solutions

People tend to think of public relations and reputation management as ongoing tasks that every business should handle on a perpetual basis.

4 offbeat ways to improve your editing

PR Daily

Consider these inventive tips to help tighten, brighten and enlighten whatever prose is under your nose. Do you remember playing in the backyard as a kid, pretending to be a famous, swashbuckling editor? Editing is a fine and noble profession, albeit one that not many aspire to.