Agility PR Solutions
JULY 25, 2019
Did you know the Chinese word for “crisis” is made up of two characters—one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to enhance its reputation. A crisis usually means you are the subject of more attention than you normally […].
ImPRessions - Crenshaw Communications
JULY 22, 2019
The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment.
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Deirdre Breakenridge
JULY 22, 2019
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter. If you were to break the numbers down, there would be about 350,000 tweets sent per minute and approximately 500 million tweets per day.
Ronn Torossian
JULY 26, 2019
Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get her through the initial bumpy period of leaving a full-time job. She’s excited to be out […]. The post Attracting New Clients as a Freelance Marketing Professional appeared first on.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Prowly
JULY 24, 2019
Planning foreign expansion? Prepare yourself for it not only in terms of legal and economic issues. You should also get some intel on the cultural differences in a given country. The post What to Think About When Designing Effective Communication Strategies for Foreign Markets appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
JULY 26, 2019
‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the […]. The post How much influence is left on Insta?
Ronn Torossian
JULY 22, 2019
We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […]. The post How to Make the Most Out of Marketing Analytics appeared first on.
Communications Conversations
JULY 24, 2019
This fall I’ll assume a role I’ve been working toward for the last 20+ years. The role of professor. I’ll be teaching my first class as an adjunct professor at the University of St Thomas starting on Sept. 3. The class? Strategic communications. It’s a capstone class of sorts, previously taught by the outstanding Bruce Moorehouse, who recently retired from full-time teaching.
PR for Anyone
JULY 26, 2019
Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about why it’s so important to have a good, strong, engaged social media following. You do not have to be on every platform.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JULY 22, 2019
When any business or individual makes an investment, they normally ask “what’s in it for me? What am I getting in return?” With public relations and communications, a common question for tech businesses is “how can it be measured, what’s the ROI?” In a competitive tech landscape, value for money and a sound ROI have […]. The post How a PR agency can demonstrate meaningful and measurable ROI appeared first on Agility PR Solutions.
PR News
JULY 26, 2019
Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure. While consulting metrics about media engagement proves useful in mapping future campaigns, deeper rapport is built when your brand’s message is integrated into every… Continued.
MaccaPR
JULY 24, 2019
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. The most successful CSR initiatives are authentic, engaging and further the brand’s mission.
Steve Barrett on PR
JULY 26, 2019
The recent trend toward dispensing with the CMO role at brands is a symptom of a wider trend in marketing that is more closely aligned to brute-force technology and short-term sales.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JULY 21, 2019
Compared to other generations, Gen Z is most likely to say they can make a difference by “doing meaningful work through their career” (32 percent vs. 17 percent all others), according to a recent report onhow brands can win the trust, loyalty and participation of Gen Z by BBMG and GlobeScan. And, when asked what […]. The post Gen Z wants meaningful work—on their own terms appeared first on Agility PR Solutions.
PR News
JULY 25, 2019
[Editor’s Note: This post describes two crises, both of which resulted in fatalities. In only one case, were jobs lost as a result.] At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin is watching the Atlanta Falcons football team train. Under the warm southern Sun, Durkin’s monitoring the club’s special teams and… Continued.
NewsWhip
JULY 25, 2019
[…]. The post How social media marketing changes the game for food companies appeared first on NewsWhip.
Public Relations Sydney
JULY 25, 2019
Attracting the attention of a journalist with a gripping article is a critical step toward getting your content published. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services. Having your article published by an external source provides your content with greater credibility, and helps to position you as a […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
JULY 25, 2019
Public relations is not just the domain of the rich and famous. PR is also essential to businesses large and small, though the work of industry experts is often misunderstood by small business owners. They may be wary of PR, though that would indicate they have little understanding of what it involves or its benefits. […]. The post How PR can increase your web presence appeared first on Agility PR Solutions.
Contently - Strategy
JULY 24, 2019
We know that not every content marketer begins their program from scratch. While it’s exciting to launch something from the ground up, many of us are handed half-finished projects and asked to push them over the finish line. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job.
Barokas
JULY 23, 2019
Many companies have had a long standing love/hate relationship with summer. On one hand, everyone enjoys the longer days, warmer weather and sunshine. On the other hand, though, summer may not be as sweet to the bottom line. Approvals and projects move more slowly and more employees take time off, but the budget doesn’t take a seasonal vacation. . Our team has been through dozens and dozens of summer lulls.
PRSay
JULY 23, 2019
Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. However, it was telling her own story that provided her with one of the most difficult challenges of her life. In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
JULY 22, 2019
Creating a clear brand identity is nothing without the proper marketing and PR—if nobody knows that your business exists, how do you hope to make a profit? Luckily, with the rise in social media presence, online capabilities, and developments in technology, marketing, and PR is a lot more straightforward than it used to be, with […]. The post How to ensure your business has a strong brand identity appeared first on Agility PR Solutions.
HMA Public Relations
JULY 22, 2019
For #MediaMonday, we are introducing Julie Erfle from Arizona Mirror. Learn more about her history with political activism. The post #MediaMonday – Julie Erfle appeared first on HMA Public Relations.
Reputation Us
JULY 26, 2019
Who is in charge of your reputation? If having a good reputation is critical, then who is deputized within your organization to oversee your reputation? RepUs performs the role of the Chief Reputation Officer (CRO) for your organization. We, the acting CRO, collaborate with your organization’s executives to manage and protect your valuable reputation.
PR in High Definition
JULY 22, 2019
The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Agility PR Solutions
JULY 23, 2019
Every business, no matter the size, service or industry, has been affected by technology innovation in the last 10 years. Technology is the backbone of all workplace information sharing and service delivery, and has significantly disrupted the business environment. Less than 12 percent of businesses that were listed on the Fortune 500 in 1955 remain […].
Karwoski & Courage
JULY 24, 2019
I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […]. The post Try To Be Original appeared first on Karwoski & Courage - Minneapolis Public Relations.
Reputation Us
JULY 26, 2019
What are others saying about your organization? Enhance your reputation by having RepUs assess your internal and external audiences via focus groups, meeting key stakeholders and influencers, surveying target customers and analyzing relevant social media channels. You will be in a better position to understand your reputation’s strengths and vulnerabilities, and we’ll recommend improvements.
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