Sat.Jul 20, 2019 - Fri.Jul 26, 2019

Could a crisis be the best thing to happen to your business?

Agility PR Solutions

Did you know the Chinese word for “crisis” is made up of two characters—one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to enhance its reputation. A crisis usually means you are the subject of more attention than you normally […]. The post Could a crisis be the best thing to happen to your business? appeared first on Agility PR Solutions. Analysis Public Relations crisi

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Which PR metrics matter, and how can you generate them?

PR Daily

As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial. Why are so many agency and in-house PR pros completely baffled by measurement? .

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment.

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Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. But, in the end, the truth is that they need each other. Journalists rely on interesting news pitches to feed their ever-hungry audience. And PR pros rely on journalists for media attention for their brand.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter. If you were to break the numbers down, there would be about 350,000 tweets sent per minute and approximately 500 million tweets per day. Can you imagine?

More Trending

How To Manage Expectations For A PR Campaign

ImPRessions - Crenshaw Communications

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services.

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Is earned media on the way out?

PR Daily

Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind. Earned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the value of earned media, but others argue PR must adapt to the inevitable.

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How much influence is left on Insta?

The Resolution Blog

‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the […]. The post How much influence is left on Insta? appeared first on PR Resolution — by CoverageBook. Podcast

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […]. The post How to Make the Most Out of Marketing Analytics appeared first on. Ronn Torossian

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? Staring at a blank page wondering when the right words will come cost time you can’t afford to waste. In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller.

Study: Effective influencer marketing requires authenticity

PR Daily

As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights. Americans now spend an average of 11 hours a day —that’s nearly half of every single day—consuming some form of media. They’re also devoting almost an hour a day exclusively to social networking.

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Get Famous Friday: Engaged Social Media

PR for Anyone

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about why it’s so important to have a good, strong, engaged social media following. You do not have to be on every platform. Be on one platform and do … Update

How a PR agency can demonstrate meaningful and measurable ROI

Agility PR Solutions

When any business or individual makes an investment, they normally ask “what’s in it for me? What am I getting in return?” With public relations and communications, a common question for tech businesses is “how can it be measured, what’s the ROI?” In a competitive tech landscape, value for money and a sound ROI have […]. The post How a PR agency can demonstrate meaningful and measurable ROI appeared first on Agility PR Solutions. Analysis Public Relations measurement

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How The Right Brand Partnerships Can Build Audience Loyalty

PR News

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure. While consulting metrics about media engagement proves useful in mapping future campaigns, deeper rapport is built when your brand’s message is integrated into every… Continued.

12 ways to produce a killer press release

PR Daily

Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news. You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens.

How social media marketing changes the game for food companies


[…]. The post How social media marketing changes the game for food companies appeared first on NewsWhip. Brands Communications & PR

Gen Z wants meaningful work—on their own terms

Agility PR Solutions

Compared to other generations, Gen Z is most likely to say they can make a difference by “doing meaningful work through their career” (32 percent vs. 17 percent all others), according to a recent report onhow brands can win the trust, loyalty and participation of Gen Z by BBMG and GlobeScan. And, when asked what […]. The post Gen Z wants meaningful work—on their own terms appeared first on Agility PR Solutions. Analysis Public Relations trends

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

Sword and the Script

Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn. In his role with the firm, he’s played a big part of a project to migrate from HubSpot to Pardot for marketing automation.

Don’t make these marketing blunders on social media

PR Daily

Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics. The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? Publishing too often or too infrequently. Your frequency of publishing matters more than you know.

Measuring PR value: Bigger isn’t always better

Muck Rack

Measuring PR value: Bigger isn’t always better

How PR can increase your web presence

Agility PR Solutions

Public relations is not just the domain of the rich and famous. PR is also essential to businesses large and small, though the work of industry experts is often misunderstood by small business owners. They may be wary of PR, though that would indicate they have little understanding of what it involves or its benefits. […]. The post How PR can increase your web presence appeared first on Agility PR Solutions. Public Relations branding

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

A Checklist for Growing Your Content Strategy

Contently - Strategy

We know that not every content marketer begins their program from scratch. While it’s exciting to launch something from the ground up, many of us are handed half-finished projects and asked to push them over the finish line. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job.

A slew of PR pros share what they do for a living

PR Daily

‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck. If you ask 10 PR professionals what they do for a living, you’ll probably get 10 different answers. For example, the 2019 JOTW Communications Survey asked 223 PR and communications pros to clarify what, exactly, they do to earn their paycheck, and the responses varied wildly.

Boeing: Unhealthy Leadership Leads to Crisis Mismanagement

PR News

[Editor’s Note: This post describes two crises, both of which resulted in fatalities. In only one case, were jobs lost as a result.] At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin is watching the Atlanta Falcons football team train. Under the warm southern Sun, Durkin’s monitoring the club’s special teams and… Continued. The post Boeing: Unhealthy Leadership Leads to Crisis Mismanagement appeared first on PR News Blog.

How to ensure your business has a strong brand identity

Agility PR Solutions

Creating a clear brand identity is nothing without the proper marketing and PR—if nobody knows that your business exists, how do you hope to make a profit? Luckily, with the rise in social media presence, online capabilities, and developments in technology, marketing, and PR is a lot more straightforward than it used to be, with […]. The post How to ensure your business has a strong brand identity appeared first on Agility PR Solutions. Public Relations branding

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#MediaMonday – Julie Erfle

HMA Public Relations

For #MediaMonday, we are introducing Julie Erfle from Arizona Mirror. Learn more about her history with political activism. The post #MediaMonday – Julie Erfle appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – Julie Erfle Arizona Mirror Julie Erfle

How PR pros can create and distribute memes

PR Daily

The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences. Memes have become an integral part of online communication. Even if you’re not sure exactly what a meme is, you’ve probably seen dozens of them on your social media channels today alone.

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6 tips to be a better executive ghostwriter

Muck Rack

6 tips to be a better executive ghostwriter