Sat.Jul 20, 2019 - Fri.Jul 26, 2019

Could a crisis be the best thing to happen to your business?

Agility PR Solutions

Did you know the Chinese word for “crisis” is made up of two characters—one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to enhance its reputation.

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Which PR metrics matter, and how can you generate them?

PR Daily

As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial. Why are so many agency and in-house PR pros completely baffled by measurement? .

Agency 169

Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.

SEO 258

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter.

More Trending

How To Manage Expectations For A PR Campaign

ImPRessions - Crenshaw Communications

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it?

How To 231

12 ways to produce a killer press release

PR Daily

Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news. You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.

How a PR agency can demonstrate meaningful and measurable ROI

Agility PR Solutions

When any business or individual makes an investment, they normally ask “what’s in it for me? What am I getting in return?” With public relations and communications, a common question for tech businesses is “how can it be measured, what’s the ROI?”

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How social media marketing changes the game for food companies

NewsWhip

[…]. The post How social media marketing changes the game for food companies appeared first on NewsWhip. Brands Communications & PR

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend. PR pros agree that social media is vital to their work.

Gen Z wants meaningful work—on their own terms

Agility PR Solutions

Compared to other generations, Gen Z is most likely to say they can make a difference by “doing meaningful work through their career” (32 percent vs. 17 percent all others), according to a recent report onhow brands can win the trust, loyalty and participation of Gen Z by BBMG and GlobeScan.

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How The Right Brand Partnerships Can Build Audience Loyalty

PR News

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? Staring at a blank page wondering when the right words will come cost time you can’t afford to waste. In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller.

11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Podcasts and video are hot. Podcasts’ popularity has surged in recent years.

Video 170

How PR can increase your web presence

Agility PR Solutions

Public relations is not just the domain of the rich and famous. PR is also essential to businesses large and small, though the work of industry experts is often misunderstood by small business owners.

Web 121

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

Sword and the Script

Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn.

System 109

Measuring PR value: Bigger isn’t always better

Muck Rack

Measuring PR value: Bigger isn’t always better

Study: Effective influencer marketing requires authenticity

PR Daily

As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights. Americans now spend an average of 11 hours a day —that’s nearly half of every single day—consuming some form of media.

Study 171

How to ensure your business has a strong brand identity

Agility PR Solutions

Creating a clear brand identity is nothing without the proper marketing and PR—if nobody knows that your business exists, how do you hope to make a profit?

Brand 119

Boeing: Unhealthy Leadership Leads to Crisis Mismanagement

PR News

[Editor’s Note: This post describes two crises, both of which resulted in fatalities. In only one case, were jobs lost as a result.] At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin is watching the Atlanta Falcons football team train.

17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

In case you missed it, AdFed officially posted its 32 Under 32 list a few weeks ago. This is a great event that has taken on a life of its own the last few years. Seemingly everyone in town under the age of 32 has been nominated for this award!

How PR pros can create and distribute memes

PR Daily

The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences. Memes have become an integral part of online communication.

Viral 169

5 hot tech trends every PR pro should be newsjacking

Agility PR Solutions

Every business, no matter the size, service or industry, has been affected by technology innovation in the last 10 years. Technology is the backbone of all workplace information sharing and service delivery, and has significantly disrupted the business environment.

Trends 116

6 tips to be a better executive ghostwriter

Muck Rack

6 tips to be a better executive ghostwriter

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How I’m organizing my first class on strategic communications at the University of St. Thomas

Communications Conversations

This fall I’ll assume a role I’ve been working toward for the last 20+ years. The role of professor. I’ll be teaching my first class as an adjunct professor at the University of St Thomas starting on Sept. The class? Strategic communications.

A slew of PR pros share what they do for a living

PR Daily

‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck. If you ask 10 PR professionals what they do for a living, you’ll probably get 10 different answers.

8 tips for managing the reputation and legal status of a startup

Agility PR Solutions

People tend to think of public relations and reputation management as ongoing tasks that every business should handle on a perpetual basis.

How to write an article that will be picked up by a journalist

Public Relations Sydney

Attracting the attention of a journalist with a gripping article is a critical step toward getting your content published. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services.

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities.

Infographic: 50 social media stats to inform your next campaign

PR Daily

Are you unsure about which social media site is the best investment for your organization? See this infographic for a snapshot of their particular strengths. What’s the best platform for your message? Communicators are constantly looking for an edge to help them cut through the noise.

Back to School season is here! What are we buying in the U.S. and Canada?

Agility PR Solutions

The retail cycle always has us thinking about things a bit earlier than we’d like, and “Back to School” season is no exception! Here at Agility PR Solutions, the Media Insights team is tracking media coverage related to “Back to School” shopping in both the U.S. and Canada.