New at LinkedIn: Add Value or Know When to Get Out of the Way
Where the Fishermen Ain't
MAY 2, 2014
Over at LinkedIn , I have a piece that makes the following claim: "PR Professionals Who Base Their Value Solely on Staying Between an Audience and a Company/Client Will Eventually Lose Both.". More: If PR on the social web has taught us anything, is that people crave access. Sure, you get some traction by, say, sending free product and such, but those tactics (when used on their own) are a form of cheap currency — they devalue a company’s social capital over time.