Sat.Apr 26, 2014 - Fri.May 02, 2014

Crisis Management Advice from a Retiring Pro: Rick Amme

Melissa Agnes

Editor’s Note: Rick Amme is a talented crisis management professional who, after decades of being “in the game”, has decided to embark on his next life adventure: retirement. However, before he does, he wanted to share his biggest lessons learned, and to leave us with his wisdom and invaluable advice. Crisis Management Advice from a Retiring Pro.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

I don’t know if you noticed, but WUL started up at the beginning of this week after a fairly brief hiatus. I didn’t announce the hiatus, as I’ve done in the past, nor did I announce its return. We just kinda… went away… and came back. The reason we went away was the reason most blogs go away , either temporarily or permanently.

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Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership.

Announcing: A New Prakky

Prakkypedia

If you look back at the first posts of Prakkypedia, you’ll soon seen that this blog was very different in 2009. Back then, the focus wasn’t exclusively social media and my topics ranged from visiting art galleries through to how iPods have changed our lives. While I did work in social media at that time, the blog was more personal and I was keen to know what it felt like to be a blogger. That, and I’ve always loved writing).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

New at LinkedIn: Add Value or Know When to Get Out of the Way

Where the Fishermen Ain't

Over at LinkedIn , I have a piece that makes the following claim: "PR Professionals Who Base Their Value Solely on Staying Between an Audience and a Company/Client Will Eventually Lose Both.". More: If PR on the social web has taught us anything, is that people crave access. Sure, you get some traction by, say, sending free product and such, but those tactics (when used on their own) are a form of cheap currency — they devalue a company’s social capital over time.

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Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership.

Monday Roundup: Challenge the Status Quo

Waxing UnLyrical

I am so sorry we didn’t publish for a few weeks. I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. You can imagine how crazy it’s been. So I apologize for going dark like this! Image: Steven Depolo via Flickr, CC 2.0. Business leaders often rock the boat. Anyone can sit back and go with the flow, but only those willing to shake things up will truly accomplish greatness.