Sat.Apr 20, 2013 - Fri.Apr 26, 2013

5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world. Oh, and we’re not breaking up. I’m not ready to leave you. But I have noticed that our relationship has begun to change.

Breaking Out of The Box Only To Be Put in Another

Waxing UnLyrical

Do you ever feel that you’ve worked really hard to break out of one box, only to be put in another, in a way you didn’t anticipate? And I wonder if it’s an ironic and unintended consequence of doing such a good job of positioning ourselves, that we’ve positioned ourselves all the way into a box. Maybe a slightly larger and more comfortable box, but a box, nonetheless. The early PR days.

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Three Random Thoughts on April 19, 2013

Waxing UnLyrical

Friday, April 19, was an interesting day. I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. And so much else was happening everywhere. The fertilizer plant fire in Texas was still fresh in the news, and there were other disasters, both natural and manmade, taking place all around the world.

On Age Discrimination: Is Age Just a Number?

Waxing UnLyrical

With age comes wisdom. It’s a phrase that most of us have heard a dozen times or more. But does each birthday automatically grace you with wisdom, or is it your life experience that creates it? Image: Free For Commercial Use via Flickr, CC 2.0. I grew up in a single parent household. My mother was a cashier for the majority of my life, first at McDonald’s then at various convenience stores. This wasn’t because she lacked education.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.