Sat.May 27, 2017 - Fri.Jun 02, 2017

How to build influence using content marketing for PR

PR Warrior

The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts.

Listen to Your Customers: Why You Need to Embrace Customer Complaints


This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset?

Tricks of the PR Trade for Social Media

Ronn Torossian

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands.

How to Adapt to the Future of B2B Inbound Marketing

B2B PR Sense

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified.

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More Trending

How I Learned to Embrace Data


“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m I’m not surprised this excites you so much,” said my […]. Industry Insights & Trends data public relations

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How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

B2B PR Sense

How does your professional bio back up your thought leadership strategy? Is it like a silent wingman that leaves you hanging? Or is it a reliable friend that boldly sings your praises to others? You need a bio that supports your business goals, and moves others to reach out to you.

A Few Recent PR Fails And Fixes

ImPRessions - Crenshaw Communications

The past couple of weeks have seen quite a few public relations faux pas committed by folks who should know better. But it seems a combination of hubris, ignorance and impatience may have gotten the better of them! Some have handled the situations well, and others, not so well. Let’s review.

Behind the Headlines with Suki Mulberg Altamirano


Suki Mulberg Altamirano is the Founder and CEO of Lexington Public Relations , where she brings more than a decade of experience in public relations and marketing. Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Jennifer Johnson , the keynote speaker, was a real dynamo.

Q&A with a High Performance Coach Cameron Brown: “A Place Called Earth”

PR Expanded

We all want to create impact for our businesses, but what about the opportunity to make an impact for ourselves and for others around us? I’ve been interviewing the most interesting professionals on my podcast Women Worldwide.

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How I Learned to Embrace Data


“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m

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How to Spy on Your Competition & Steal Their Secrets


This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever.

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Top PR Picks For Summer Reads

ImPRessions - Crenshaw Communications

When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff.

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Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

Sword and the Script

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”.

3 ways to measure your local PR efforts

PR Daily

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? For brick-and-mortar businesses, mastering community PR is essential for growth.

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Brands, Here’s How to Captivate Consumers in the Age of Distraction


If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. And we likely have smartphones to thank for that.

Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Media Bullseye

Warmer weather and longer days mean BBQs, outings to the beach, and dips in the pool. With summer in the US fast approaching, it’s time to collect a stack of good books and enjoy them in a hammock, at the park, or wherever else the sunny days take you.

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

There is a saying that they more things change, the more they stay the same. Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to.

30 jobs in the PR and marketing world

PR Daily

Are you feeling the stress of searching for the perfect job? Just breathe. The key to managing your stress could be practicing yoga.

75% of Institutional Investors Want the Full Story at Their Fingertips


Virtual Reality: An Opportunity for Public Relations


The potential of virtual reality as an experimental storytelling platform has many brands already experimenting with the possibilities.

Pay to Play: Why PR and Marketing Should Care Net Neutrality [UML]

Sword and the Script

It’s become popular to mix business and politics of late as a number of companies have increasingly begun taking political positions. Generally, and with very few exceptions, I don’t think that’s a good idea. No matter what side you pick, you’re liable to upset half of your customers and prospects.

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3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”.

Measure PR Goals that Drive Real Business Results


The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Even though we tend to be right-brainers who don’t like numbers, there is absolutely no running away from metrics. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Which topics are truly engaging your audience? Which channels drive the most traffic? What publications are bombing with our audience?

3 Takeaways From a PR Pro on the Receiving End of Media Pitches

PR News

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. After running his own PR agency for 10 years, he joined NBC Television as PR manager for a national daytime talk show and later on led PR and community relations… Continued. The post 3 Takeaways From a PR Pro on the Receiving End of Media Pitches appeared first on PR News Blog. Media Relations

The Candy Bar Personality Test

HMA Public Relations

Who doesn't like to take a personality test? And when it tells you what type of candy you are, what could be more fun?! Are you sweet or are you sour? Click below for more]. The post The Candy Bar Personality Test appeared first on HMA Public Relations.

11 quotations to share in your email signature

PR Daily

Though they’re necessary for professional communications, long email signatures can be annoying. They’re even more annoying when attached to personal emails. I’ve seen personal email signatures with made-up titles, homages to alma maters, tributes to sports teams and, inevitably, quotes.

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What Content Discovery Means for Search and How to Fuel Its Growth


The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top.

Onboarding: Tips for Navigating a New Job

Critical Mention

Starting a new job can be intimidating. Now that the interview and hiring process is over, the time has come to begin navigating through the many people and departments you’ll be dealing with on a day-to-day basis.

Discussing PR, Diversity and Joy with Paladin Award Winner Patrice Tanaka


Last night, the PRSA Foundation honored Patrice Tanaka — co-founder of Patrice Tanaka & Company, CRT/tanaka and PadillaCRT (now Padilla) — with its Paladin Award. In honor of that event, we’re revisiting our interview with her. Why did you decide to pursue a career in public relations?

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9 common writing puzzlers

PR Daily

Competent writing is essential for any professional communicator. Even with all our experience, sometimes we’re not sure we are using the correct word (or punctuation mark) in the right way, and there isn’t always a handy automated feature to come to our rescue.