ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

Media 310

Media Retail B2B Journalism 310

Sword and the Script

AUGUST 9, 2022

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Ask 10 PR people to define public relations and you’ll get 10 different answers. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%)

Communications 144

Communications Survey Employee Measurement 144

Ronn Torossian

AUGUST 8, 2022

PR is competitive but it can be leveraged throughout the year. A business has to take advantage of unexpected opportunities of publicity when they occur. PR can be a means of seizing the moment and putting a product or service in the mind of the target audience. For sustained media presence and fame, a business […]. The post Capitalizing on PR appeared first on.

Publicity 150

Publicity Media 150

Agility PR Solutions

AUGUST 8, 2022

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television. For those not in the media industry, getting […]. The post 3,2,1… Action!

Television 167

Television Community Industry Media 167

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Contently - Strategy

AUGUST 11, 2022

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Landis PR

AUGUST 8, 2022

By Brianne Miller . Photo courtesy of Pexels. According to writer Stefan Emunds, “Time is an illusion, timing is an art.” That holds true with news media relations as much as with all the other things in life that require us to “read the room.” . In the case of news announcements, that room is rather large. The zeitgeist of the media landscape changes by the moment, but there are a few ways that PR professionals can tap into that knowledge to amplify outreach or avoid disaster.

Local 98

Local Examples Internal International 98

Agility PR Solutions

AUGUST 10, 2022

Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not seem all that pertinent to PR professionals. But if you […]. The post The legitimacy of owned media—and how PR execs should react appeared first on Agility PR Solutions.

Media 155

Media Twitter Social Media Analysis 155

Ethical Voices

AUGUST 9, 2022

When I first started EthicalVoices in 2018, I knew who my first interview had to be. Paula Pedene, APR, Fellow PRSA. She is a whistleblower who embodies the ideal of the ethical public relations professional. . She collaborated with Phoenix VA Dr. Sam Foote, members of Congress, and the media to expose the unethical wait times and delays managers were imposing on our nation’s veterans.

Ethics 96

Ethics Interviews Publicity Media 96

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. Can you tell us what types of stories, trends or issues are on your radar now?

Technology 93

Technology Meeting Media Analytics 93

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Communications

NewsWhip

AUGUST 11, 2022

Amid something of a summer lull for content engagement, The Daily Mail maintained its place at the top of our rankings in July, with around 10 million engagements more than the nearest competitor. . Here are some of the key takeaways for this month: . The Daily Mail’s dominance continued, though its level of engagement did fall compared to June. The top five publishers remained the same compared to the previous month.

Facebook 78

Facebook Sports Local Training 78

Agility PR Solutions

AUGUST 7, 2022

Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove. Here are four strategies for getting your PR team out of its slump: 1. Reinforce a sense of […]. The post 4 strategies to motivate your PR team appeared first on Agility PR Solutions.

Strategy 91

Strategy Publicity Communications 91

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. In today’s digital world, it’s more important than ever for SaaS companies to establish an effective public relations strategy.

Company 78

Company Strategy Software Writing 78

Shift Communications

AUGUST 8, 2022

There are increasingly two distinct viewpoints when it comes to businesses being a force for social change: the founders and leaders rejecting the expectation and distancing their businesses from politics and then those who agree with BlackRock CEO Larry Fink , “It’s not woke. It’s capitalism.”. Taking a stance on societal issues isn’t black and white.

Crisis 78

Crisis Brand Branding Case Study 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

NewsWhip

AUGUST 11, 2022

From interview stages right through onboarding and into the role, the process of joining the Newswhip team has been seamless and really enjoyable. Everyone across the Company, has gone out of their way to be l and welcome me to the Team. The onboarding and training stages allow for a multitude of learning, with a combination of self learning material and exposure to Clients in their day to day interactions with each of the teams.

Training 78

Training Interviews Company 78

Agility PR Solutions

AUGUST 11, 2022

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists and other media members to find and share information. PR pros must […]. The post 5 tips for PR to better incorporate technology appeared first on Agility PR Solutions.

Technology 85

Technology Tools Social Media Publicity 85

HMA Public Relations

AUGUST 8, 2022

Happy #MediaMonday! Today's feature comes to us from Loy Englehardt, owner and general manager of KINO-AM in Winslow, Arizona. Learn more about the media icon in this post.

Media 90

Media 90

Ethical Voices

AUGUST 11, 2022

I usually can come up with punchy headlines for the weekly ethics roundup – but this week in PR ethics, the topics are just too important, bizarre, and complex. So, without further ado, five articles that raise ethics issues that will make you laugh, scratch your head and possibly creep you out. Go old school – When I read this Harvard Business Review article this week, I said “This is so freaking cool.

Ethics 79

Ethics Study Survey Community 79

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

NewsWhip

AUGUST 10, 2022

After a much-anticipated wait for a Top Gun sequel, with eight years of development, two years of production and several pandemic related delays, Top Gun: Maverick finally hit theaters this summer and soon became one of the highest grossing movies of all time. . The box office wasn’t the only place Top Gun gained attention for earning big numbers. Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer.

Comparison 78

Comparison Film Viral Trends 78

Agility PR Solutions

AUGUST 10, 2022

Inconsequential titles have been a hallmark of the communications business for as long as I can remember In our trade, the propaganda industry, I’ve seen titles handed out like raindrops during a storm, mainly for three reasons: 1) to placate restless account people; 2) to give clients the impression that a higher-ranking individual was watching […].

Industry 85

Industry Communications Publicity 85

HMA Public Relations

AUGUST 11, 2022

Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!

Communications 80

Communications 80

Culpwrit

AUGUST 8, 2022

By David Selby “View your career as a lifelong apprenticeship” was a wonderful piece of advice I received early in my now long professional journey. I probably didn’t know what to make of it at the time, but it is advice that I have carried with me and reflected upon often. To me “lifelong… Continue reading The Apprenticeship Gap. The post The Apprenticeship Gap appeared first on Culpwrit.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

NewsWhip

AUGUST 9, 2022

Misinformation and disinformation are among the biggest challenges facing humanity. The proliferation of “alternative facts” and downright lies is dramatically affecting the public’s understanding of major conflicts, climate change, disease and transitions of power. One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such

Government 78

Government Journalism Advertising Advertising 78

Agility PR Solutions

AUGUST 9, 2022

In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do business with them happily ever after. But the world we live in isn’t even remotely perfect now, […].

Marketing 85

Marketing Publicity 85

OnePitch

AUGUST 10, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that introduced a source as a thought leader and landed coverage in Smart Cities Dive. Operated by Industry Dive, Smart Cities Dive “sparks ideas and shapes agendas for 10+ million decision-makers in competitive industries.” Let’s take a look at why this pitch worked: Let’s take a look at the actual pitch that placed: .

Pitching 75

Pitching How To Transportation Mobile 75

HMA Public Relations

AUGUST 9, 2022

If keeping tabs on audiences is important to your business, then social listening is for you. Find out more from Justin Liggin.

Social Media 87

Social Media Media 87

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Publicity

Stern + Associates

AUGUST 10, 2022

What does it take to be an innovative and successful leader today? As organizations navigate sustained workforce disruption, they may find their well-intentioned diversity and inclusion efforts aren’t generating the cohesive environment they envisioned. As workplace culture increasingly becomes a deciding factor for talented jobseekers, the savvy executive will move away from metrics-based goals that don’t drive change to robust and innovative approaches that make meaningful progress for all.

Leadership 62

Leadership Storytelling Policies Groups 62

Agility PR Solutions

AUGUST 9, 2022

New consumer research from unified CX platform Emplifi explores what consumers expect from their social media experiences and brand interactions, and also how social media marketers can adapt their strategies to better meet these expectations. The firm’s newly released 7 Key Consumer Expectations Impacting Social Media Success Today report outlines generational insights into how different […].

Social Media 85

Social Media Media Consumer Meeting 85

Axia PR

AUGUST 9, 2022

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework.

Company 62

Company Marketing 62