Sat.Sep 03, 2022 - Fri.Sep 09, 2022

Start Your Press Release Journey: How to Prepare Your News | Business Wire Blog

Business Wire

Vacationing on a whim is fun but taking a little time to prepare can make it a more enjoyable experience. Distributing a press release is similar; you can rush to send out your announcement, or you can take a few minutes to plan ahead to streamline the process and set yourself up for success.

5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds , though the views are mixed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 smart ways to harness the power of media

Agility PR Solutions

With so much content out there, it is easy to lose track of what is being said about your brand or your company. Keeping tabs on what others say about your business is one way to control the narrative. With the option of creating some of your content, you also take an active role in […].

Media 137

How to turn a PR coverage book into a ‘social impact report’ ?

The Resolution Blog

Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do? How was it customised?

Report 156

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

The Road to Disney: What comms pros need to know about Instagram feed customization

PR Daily

Ahead of the Social Media Conference from Ragan and PR Daily, Sept. 21-23 at Walt Disney World, let’s dive into IG’s customization options. Instagram has been in chaos recently , with many users upset at the social network’s insistence at showing Reels over still photographs.

More Trending

19 features you actually need for Facebook marketing (the ultimate list)

Awario

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook.

How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

The TypeBar

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine.

2023 Public Relations and Crisis Mitigation Planning: Turning Hindsight Into Foresight

Reputation Us

Among many things the pandemic made clear, we learned few companies were sufficiently prepared to manage a crisis—a key time when your reputation can take a hit.

Check the Calendar

HMA Public Relations

Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson. PR and Sports calendar Halloween MLB NFL Sports

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

6 tips for better emails

PR Daily

Get the opens you deserve. In the year 2020, the global email marketing revenue was $7.5 billion. By 2023, this number is predicted to breach $10 billion. Currently, businesses can expect an average return on investment (ROI) of $45 for every ad dollar spent on email marketing.

11 must-have tools and resources for a PR professional

Agility PR Solutions

Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance.

Best Tailgating Recipes

PR for Anyone

It’s football season! One of my most favorite times of the year! We’ve been hosting tailgates for close to 20 years and every year it gets better and better.

Brands Capturing the Audience With Strategic PR “Stunts”

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”. PR “stunts” have somewhat of a bad reputation around them.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

LinkedIn finally to offer native scheduling, brands honor Serena Williams and more

PR Daily

Plus: Gymshark encourages you to make weird faces at the gym. Gymshark , a British sports apparel company, is celebrating the fact no one looks perfect during a workout. Their new campaign, “Look Good, Lift Ugly,” debuted Monday on a billboard in Times Square.

How PR pros can thrive in the wake of Google’s new search update

Agility PR Solutions

It’s a known fact that both PR and SEO go hand in hand with each other. As PR teams generate content on a wide scale, reaching a diverse, global demographic continues to be a trying task.

Google 137

What Are the AP Style Updates for 2022?

HMA Public Relations

The AP Stylebook has released the latest updates for news writing in 2022. Read more as Alison Bailin shares some of the recent modifications. Odds and Ends

Social Media – Like It or Not, You Need It

Landis PR

Photo courtesy of Pexels. By Andie Davis. Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

How to use the ellipsis in AP style

PR Daily

This useful set of dots reminds us that with great power comes great responsibility. The ellipsis is a useful but often misused punctuation mark. It’ most used for indicating that something has been removed from a quote, but their actual usage can be a bit tricky.

How To 118

How to use Instagram videos effectively on your business’s page

Agility PR Solutions

Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively.

Coffee with a Journalist: Ben Bergman, Insider

The TypeBar

Today’s guest on Coffee with a Journalist is Ben Bergman from Insider. Ben is a senior correspondent at Insider covering venture capital and startups. Click below to follow Ben Bergman on Twitter and LinkedIn.

10 Powerful Tools to Unlock the Potential of your PR campaigns [2022]

PReview: A Blog by NewsVoir

Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation of new technologies in business is inherent to corporate innovation. If done wisely, it can improve the existing business and provide a plethora of opportunities for growth.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to claim credit when a reporter goes around you

PR Daily

If you don’t communicate your value, your clients may not appreciate all your efforts behind the scenes. If you do public relations, there’s a good chance you’ve encountered a version of the following story: You pitch a client to a reporter. You don’t hear back.

Report 116

A shifting power dynamic puts influencers at the center of brand-consumer relationships

Agility PR Solutions

Check the Calendar… Part II

HMA Public Relations

With religious holidays approaching, it's important to be mindful of these days and thoughtful of those who observe them when planning your next meeting or deadline. Read more on the significance of checking the calendar in this post from Abbie Fink.

27 New HubSpot Product Updates Announced at INBOUND 2022

PR 20/20

The Ready North team is attending exciting sessions this week at INBOUND , the annual conference hosted by HubSpot. The event unites thought leaders from more than 161 countries across marketing, sales, customer success, and revenue operations. And this news is hot off the press!

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 tips on creating an in-house style guide

PR Daily

And why you need to take this task off your someday list and onto your today list. Writing a style guide for your organization is an important yet not always urgent activity that is often pushed to the bottom of your to-do list.

New research confirms that customer support increases loyalty in times of crisis

Agility PR Solutions

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

B2C 124

What Is an Embargoed Press Release?

PR Fuel

Approximately 25% of businesses publish at least 10 press releases each year. While some of these may be about relatively minor news, some can be critical stories you need to get out. One possible way to ensure you get your news out when and how you want.

71