Sat.Sep 03, 2022 - Fri.Sep 09, 2022

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Start Your Press Release Journey: How to Prepare Your News | Business Wire Blog

Business Wire

Vacationing on a whim is fun but taking a little time to prepare can make it a more enjoyable experience. Distributing a press release is similar; you can rush to send out your announcement, or you can take a few minutes to plan ahead to streamline the process and set yourself up for success.

Blogging 346
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds , though the views are mixed. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy.

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3 smart ways to harness the power of media

Agility PR Solutions

With so much content out there, it is easy to lose track of what is being said about your brand or your company. Keeping tabs on what others say about your business is one way to control the narrative. With the option of creating some of your content, you also take an active role in […]. The post 3 smart ways to harness the power of media appeared first on Agility PR Solutions.

Media 161
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How to turn a PR coverage book into a ‘social impact report’ ?

The Resolution Blog

Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do? How was it customised? Was it a success? […]. The post How to turn a PR coverage book into a ‘social impact report’ ?

Report 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What to do with Media Appearances

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. Now what? I hear from people who were on TV and they’re excited and they want it to live on forever. I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly.

Media 130

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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus.

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2023 Public Relations and Crisis Mitigation Planning: Turning Hindsight Into Foresight

Reputation Us

Among many things the pandemic made clear, we learned few companies were sufficiently prepared to manage a crisis—a key time when your reputation can take a hit. In the Global Crisis Survey 2021 conducted by the notable advisory firm PricewaterhouseCoopers, 95 percent of business leaders reported that their crisis management capabilities needed improvement.

Crisis 88
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Check the Calendar

HMA Public Relations

Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.

Sports 82
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11 must-have tools and resources for a PR professional

Agility PR Solutions

Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of the best PR must-haves out there today. 1. Social media management platform Social media is mandatory […].

Resources 172
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Best Tailgating Recipes

PR for Anyone

It’s football season! One of my most favorite times of the year! We’ve been hosting tailgates for close to 20 years and every year it gets better and better. I’ve been doing these tailgating segments annually on Good Morning Washington and it’s usually my favorite products but this year I went with some of our favorite tailgating receipts.

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ICON 2022 Preview: BBC Journalist Katty Kay on the Importance of Confidence for Women and Girls

PRSay

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. The Saver Rate ends on Sept. 16. During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

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Brands Capturing the Audience With Strategic PR “Stunts”

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”. PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz.

Brand 127
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A shifting power dynamic puts influencers at the center of brand-consumer relationships

Agility PR Solutions

Newly released research on the rapidly evolving brand-influencer dynamic from partnership management platform impact.com, in partnership with marketing intelligence company WARC, shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships.

Consumer 166
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Ultimate Guide to PR Campaign Reports (w/ Example and Template)

Prowly

PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself. The post The Ultimate Guide to PR Campaign Reports (w/ Example and Template) appeared first on Prowly Magazine.

Examples 104
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Thank you for your service: 'A jewel to the world and not just the UK'

Steve Barrett on PR

Queen Elizabeth II was Britain’s longest-serving monarch and often acted as its chief communications officer. Her death marks the end of an unprecedented era of social change and a special relationship that saw her interact with 15 British prime ministers and 14 US presidents.

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Why No One is Teaching You How to Manage Your Money

Inbound PR

I have a confession to make. For the last few years, I've been very interested in the topic of personal finances. My husband and I have dug so deep into it - reading books and blogs, listening to podcasts, webinars and YouTube videos, and speaking to friends and family. We've done this because we wanted to get better at managing our money and making sound financial decisions for the future to be able to enjoy life even more.

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How to use Instagram videos effectively on your business’s page

Agility PR Solutions

Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. With the addition of Reels, Instagram Stories, and IGTV, businesses now have even more options for using video […].

Instagram 161
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Social Media – Like It or Not, You Need It

Landis PR

Photo courtesy of Pexels. By Andie Davis. Like it or not, your company needs social media – here’s why: Over half the world is on social media. 4.7 billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. Over the past twelve months, more than 227 new users have set up new accounts – showing an increasing interest.

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Coffee with a Journalist: Ben Bergman, Insider

OnePitch

Today’s guest on Coffee with a Journalist is Ben Bergman from Insider. Ben is a senior correspondent at Insider covering venture capital and startups. Click below to follow Ben Bergman on Twitter and LinkedIn. During the episode, Ben talks about why he’s working with familiar sources, the correlation between subject lines and headlines, advice for tying your pitch to recent stories, and more.

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PR has a PR problem

Steve Barrett on PR

Public relations is a valuable and rewarding career on a par with professional services such as law and finance – but the PR industry needs to do a better job of communicating that to the brightest graduates.

Industry 116
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How PR pros can thrive in the wake of Google’s new search update

Agility PR Solutions

It’s a known fact that both PR and SEO go hand in hand with each other. As PR teams generate content on a wide scale, reaching a diverse, global demographic continues to be a trying task. In a new era of backlinking, search engine optimization and a focus on user experience, creating successful content now […]. The post How PR pros can thrive in the wake of Google’s new search update appeared first on Agility PR Solutions.

SEO 160
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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10 Powerful Tools to Unlock the Potential of your PR campaigns [2022]

PReview: A Blog by NewsVoir

Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation of new technologies in business is inherent to corporate innovation. If done wisely, it can improve the existing business and provide a plethora of opportunities for growth. In the age of an ever-growing […]. The post 10 Powerful Tools to Unlock the Potential of your PR campaigns [2022] appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals

Tools 91
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Amid ‘Great Resignation,’ Some Stay as ‘Quiet Quitters’

PRSay

Disengaged employees dubbed “quiet quitters” now constitute at least 50 percent of the U.S. workforce, new Gallup research finds. The trend, which see millions of people meeting only their minimum job descriptions and feeling psychologically detached from their work, has gained steam on social media. “Quiet quitting” arrives just as most jobs now require employees to make extra effort to collaborate with coworkers and meet customer needs.

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What Are the AP Style Updates for 2022?

HMA Public Relations

The AP Stylebook has released the latest updates for news writing in 2022. Read more as Alison Bailin shares some of the recent modifications.

Writing 103
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New research confirms that customer support increases loyalty in times of crisis

Agility PR Solutions

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them. When new business becomes difficult in such times, new research from enterprise service management firm OTRS Group affirms […].

Crisis 147
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Corporate communications with Matt Hurst of Nielsen

Axia PR

In this episode, Matt Hurst, VP of Nielsen Communications, joins host Jason Mudd to discuss corporate communications. Tune in to learn more about Andy Jassy’s three-hour-long keynote speech, working with busy executives, how to produce meaningful keynote speeches, tips on crisis communications, and much more!

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Straight From INBOUND 2022: Marketing Rules of Thumb

PR 20/20

If you’re a die-hard HGTV fan like myself, it’s likely you’ve seen or at least heard of the show Love It or List It. If not, the premise of the show solves for a family no longer feeling at home in their house and are left with the decision of either renovating or selling. HGTV’s Hillary Farr attempts to make the family “love” their existing home by executing some much-needed remodeling and her co-host, David Visentin, attempts to find a brand new home to encourage them to “list” their current p

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Check the Calendar… Part II

HMA Public Relations

With religious holidays approaching, it's important to be mindful of these days and thoughtful of those who observe them when planning your next meeting or deadline. Read more on the significance of checking the calendar in this post from Abbie Fink.

Meeting 80