Sat.Jun 25, 2022 - Fri.Jul 01, 2022

5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value.

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PR success metrics for the C-suite

Onclusive

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers.

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4 tips for clarifying PR expectations with clients

PR Daily

Keep everyone happy and on the same page. We’re all familiar with the stereotypes and misconceptions affiliated with being in the public relations industry. Some make the claim that PR is “all spin.” For others, it’s all about who you know, attending parties and special events. .

Reach Journalists Outside the United States: Tips for Pitching Internationally from AFP and FPA | Business Wire Blog

Business Wire

Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporters are doing more.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

7 Reasons To Hire An Independent PR Firm

ImPRessions - Crenshaw Communications

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm.

More Trending

People hate the Instagram update, Shake Shack boycott and H&M pegged for ‘deceptive’ ESG practice

PR Daily

Also: Why young people are using the metaverse. Hello, communicators: Instagram users are not happy about the app’s latest update. For some people, the app has changed to “dark mode,” while photos and videos now take up the entire screen, à la TikTok.

New insights around online privacy, personalization, digital marketing and media preferences

Agility PR Solutions

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences.

PR Myth #6 – PR is Only for Crisis

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Flack's Revenge

I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first reaction was, “give me a break! Another XXX is dead (or dying) story!

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Why it’s time for a content audit — and how to do it

PR Daily

The strategies you developed a few years ago may not still be relevant. Here’s how to know.

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Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

Agility PR Solutions

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape.

More takeaways from our new “The State of PR Technology 2022” report

Prowly

We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work.

What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How the May 2022 LinkedIn algorithm updates affect your company page

PR Daily

And one trick that’ll make your LinkedIn life easier.

Tips for small businesses for successfully creating video content

Agility PR Solutions

Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don’t know how to do it or because they don’t feel comfortable in front of the camera.

3 Simple Tips for Getting Better Coverage of Your Surveys

Sword and the Script

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day.

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top PR takeaways from Cannes 2022

PR Daily

From the “last chance generation” to the power of creativity, the takeaways you need to know. Cannes 2022 was back in-person this year. People were clearly thrilled to return to this important festival on the Boulevard de la Croisette in the French Riviera.

C-suite execs worldwide feeling the strain of war in Ukraine—most CEOs now predict recession

Agility PR Solutions

Ever since Russia’s invasion of Ukraine, global CEOs have confronted a new world of extraordinary volatility and uncertainty, tackling issues like recession, cyberattacks and inflation—which has forced many to reassess their growth assumptions and put strategic plans on hold.

#FunFactFriday – 29 Years of Communications History

HMA Public Relations

With today marking Abbie Fink's 29th anniversary with HMA Public Relations, she is commemorating the special milestone by sharing 29 other communications milestones from over the years. Check it out in this month's #FunFactFriday post! Fun Fact Friday anniversary milestones

Webinar: How to Unlock Strategies to Bolster your LinkedIn Presence

Communications Conversations

Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for anyone who’s looking to use LinkedIn as a tool to find a new job, grow professionally or expand their network.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

4 of the best company statements on Roe v. Wade ruling

PR Daily

Amid a sea of statements, these stood out for their commitment to action, not just words. Roe v. Wade is no longer the law of the land, and everyone has an opinion on it, including corporations.

4 ways PR firms can improve security and avoid cyberattacks

Agility PR Solutions

All businesses are susceptible to cybersecurity threats in one way or another. These threats continue to grow and it has left people wondering how to navigate them. However, there are some businesses that face graver risks because of what they do. One of these is public relations.

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Set your teammates up for success with dashboard sending on NewsWhip Spike

NewsWhip

Dashboard sending has just been added to NewsWhip Spike, making it easier for you to build a dashboard once, and set your entire team up to use an exact copy of that dashboard, and start monitoring what matters in a matter of seconds. Set your teammates up for success.

Do You Have a Press Page?

HMA Public Relations

If you are a brand or business that is interested in getting in the news, a press page on your website is a must. Learn more on what to include in your press page in today's post from Justin Liggin. Media Relations newsroom press press page website

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

How the KFC Crocs shoe became the hottest item at Fashion Week

PR Daily

The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards.

Consumers making fewer purchases and planning more spending changes

Agility PR Solutions

In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group.

These were the top communities on Reddit in May 2022

NewsWhip

Editors note: The content featured in this blog is from the month of May only, therefore any mention of Roe v. Wade came before the SCOTUS ruling on June 24th.