Sat.Sep 18, 2021 - Fri.Sep 24, 2021

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5 Reasons the Press Release Still Matters

Cision

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

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Hispanic Heritage Month: What the U.S. Census Report Confirms About the Latinx Population and What it Means to Today’s Communicators

Business Wire

Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

Report 323
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Adopting New Brand Identities

Ronn Torossian

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services. However, advertising […]. The post Adopting New Brand Identities appeared first on.

Brand 195
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Better Internal Comms Tips For PR Teams

ImPRessions - Crenshaw Communications

As PR professionals , we are meant to be experts in communication. We focus on choosing the right words, where to substitute more meaningful or original turns of phrase, and how to deliver messages that make an impact. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally.

Internal 193
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves including City A.M., The Sun, Money Saving Expert and more

Cision

City A.M. print edition has returned; Hayley Richardson has started as Assistant Head of Features at The Sun; Chris Newlands appointed Head of News and Investigations at Money Saving Expert.

Print 313

More Trending

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Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence. Even luxury shoppers these days are spending a lot more time online, and specifically on […].

Brand 195
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5 tips for embarking on a career in PR

Agility PR Solutions

PR is a very popular field to work in, which means that competition for jobs can be fierce. This is particularly true when you are first starting out in the industry, whether as a new graduate or someone moving into the sphere later in life. So how can you stand out from the crowd and […]. The post 5 tips for embarking on a career in PR appeared first on Agility PR Solutions.

Industry 167
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10 Hispanic News Podcasts You Shouldn't Miss

Cision

To celebrate Hispanic Heritage Month, here are 10 of the top Hispanic news podcasts providing insights on politics, culture, business, and current events.

Blogging 288
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How United Airlines Is Communicating Its Vaccine Mandate to Employees

PRSay

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. 27 after the Pfizer coronavirus vaccine was approved by the U.S.

Airlines 170
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Getting the Yes When Pitching the Media

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything.

Pitching 130
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4 ways to use content marketing to boost conversions and sales

Agility PR Solutions

“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This article will teach you four key functions that […]. The post 4 ways to use content marketing to boost conversions and sales appeared first on Agility PR Solutions.

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UK Media Moves including The Voice, Evening Standard, The Scotsman and more

Cision

Lester Holloway has started as Editor of The Voice; Jonathan Prynn promoted at the Evening Standard; Mark Atkinson now Sports Editor for The Scotsman and Scotland on Sunday.

Sports 156
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8 women kicking a** in social media marketing in 2021

Communications Conversations

One of the big lessons I’ve learned over the last year-and-a-half since this darn pandemic started was just how fortunate I am in my professional life. I’ve had a successful and growing consulting business for 12 years. I teach at the University of St. Thomas and the University of Minnesota. And I have the chance to work with some wickedly smart–and wonderfully nice–people.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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PR talent is on the move but it’s an employee market

Stephen Waddington

Employers should focus on market proposition, vision, the split between home and office, and employee benefits. The talent market in public relations in the UK is tough. There’s a shortage of junior and mid-level practitioners. Candidates aren’t moving unless there’s significant upside. The situation is proving to be particularly acute for employers that are growing or scaling a business.

Employee 133
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5 tips to help you improve your brand messaging in the new normal

Agility PR Solutions

The business world has changed a lot since COVID-19 swept around the globe. Aside from enforcing social distancing and other health measures, businesses have had to change how they do things to minimize the impact of the pandemic on their customers and workforce. Business communications, especially PR and marketing, also needed to adapt to customers’ […].

Brand 164
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3 Surprising Things People Want From Branded Content

Contently - Strategy

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity.

Brand 132
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Media Moves at Consumer Reports, Elite Daily & A.V. Club, MSNBC Announces Daytime Program Shakeup

Cision

Angela Lashbrook joins Consumer Reports, Lara Walsh promoted at Elite Daily, and more.

Consumer 137
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Survey identifies behavioural science practitioner knowledge and skills gap

Stephen Waddington

Practitioners don’t know what they don’t know about behavioural science. A toolkit from Lynn PR aims to close the gap. The Capability Barrier is a behavioural science concept that prevents a person from undertaking an activity because they do not possess the necessary awareness, knowledge, or skills. The key finding from Lynn PR’s The BS Monitor Survey is that while there is some general understanding of the importance of behavioural science in the communications and PR industry, that knowledge

Survey 114
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How 4 generations created a new digital normal during COVID—and new challenges for brands

Agility PR Solutions

The COVID crisis and resulting lockdowns ushered in a new era of digital use and consumption, and the varying ways and degrees that Gen Z, Millennials, Gen X, and Baby Boomers embraced this new digital normal has created new challenges for brands in reaching and engaging them. New research from The Center for Generational Kinetics, […]. The post How 4 generations created a new digital normal during COVID—and new challenges for brands appeared first on Agility PR Solutions.

Brand 161
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Meet PRSA Board of Directors Nominee Jacqueline ‘Jackie’ Clark, APR, Fellow PRSA

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jacqueline “Jackie” Clark, APR, Fellow PRSA. Location: Kansas City. Current job title: LafargeHolcim , Western U.S. Region, Government Relations & Public Affairs. Board nominee position: Director, Midwest District. Alma mater: Undergrad: University of Missouri; Graduate: Hauptmann School of Public Affairs, Park University.

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5 Outcomes to Expect From Your PR Campaign

Landis PR

PR professionals should always begin their campaigns with the end in mind! Photo courtesy of Pexels. By Brianne Miller, LCI. You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board. That’s a lot of work for…? That’s right. Begin with the end in mind!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Open source training scheme aims to support entry level agency talent

Stephen Waddington

3Thinkrs is looking to cooperate with other digital, marketing and public relations agencies to solve the entry level onboarding and training challenge created by COVID-19. Yesterday I wrote about the issues faces employers in recruiting junior and mid-level talent in public relations. Today it’s the turn of entry level recruitment. The entry level market ground to a halt during the COVID-19 pandemic.

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4 insights on growing a business with marketing efforts

Agility PR Solutions

Without a well-known reputation as well as publicity, plenty of companies tend to have a difficult time growing in their industries. However, having a steady stream of efficient promotional strategies, including marketing and public relations, can help businesses build a target audience which leads to more growth. This is precisely where these types of promotional […].

Marketing 155
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Top 10 tips on how to win a professional PR award

Stuart Bruce

I’ve judged a lot of PR awards and the most important thing to remember is it’s not always the best public relations work that wins. … © Stuart Bruce - Top 10 tips on how to win a professional PR award was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

How To 88
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Halloween candy trends to watch for fall 2021

NewsWhip

The seasons are changing and the holidays are fast approaching, with Halloween now just around the corner. Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. In fact, Halloween has become so popular that it’s now the second largest commercial holiday after Christmas in the US.

Trends 78
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown.

Meeting 90
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Transcreating PR materials into different languages—and attracting global clients

Agility PR Solutions

While translation is the act of rendering text from one language to another, creative translation is a subcategory that deals with innovative phrasing that’s more than translation. There have been many “translation fails” because translators transliterated, rather than transcreated, which is the process of creative translation. Here, we’ll learn about creative translations of PR materials. […].

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Measuring impact vs. quantity for professors in academia

Karen Freberg

It has been a whirlwind for the beginning of the new semester and academic year. We are entering Week 5, and I am still amazed with how fast time has flown by! I realized it has been a while since I have written a post, and I thought this was a good time to provide some thoughts on a topic I have been thinking about for quite awhile. This is the first semester where I am a full Professor – and I am still getting used to it.