Sat.Sep 18, 2021 - Fri.Sep 24, 2021

Hispanic Heritage Month: What the U.S. Census Report Confirms About the Latinx Population and What it Means to Today’s Communicators

Business Wire

Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

Report 278

5 Reasons the Press Release Still Matters

Cision

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Comms Best Practices

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Adopting New Brand Identities

Ronn Torossian

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.

Brand 195

Better Internal Comms Tips For PR Teams

ImPRessions - Crenshaw Communications

As PR professionals , we are meant to be experts in communication. We focus on choosing the right words, where to substitute more meaningful or original turns of phrase, and how to deliver messages that make an impact.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How machine learning is making an impact on media analysis

PR Daily

Artificial intelligence promises to dramatically change the way PR pros measure their campaigns. Here’s what the technology now allows—and where it is headed.

More Trending

Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195

How 4 generations created a new digital normal during COVID—and new challenges for brands

Agility PR Solutions

The COVID crisis and resulting lockdowns ushered in a new era of digital use and consumption, and the varying ways and degrees that Gen Z, Millennials, Gen X, and Baby Boomers embraced this new digital normal has created new challenges for brands in reaching and engaging them.

Brand 133

Report: How often your competitors post on social media

PR Daily

Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how much engagement your social media channels are getting.

10 Hispanic News Podcasts You Shouldn't Miss

Cision

To celebrate Hispanic Heritage Month, here are 10 of the top Hispanic news podcasts providing insights on politics, culture, business, and current events. Media Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Getting the Yes When Pitching the Media

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How do you get the yes when pitching the media? You pitch them in a way they want to be pitched.

4 ways to use content marketing to boost conversions and sales

Agility PR Solutions

“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses.

How to engage social media influencers to post about your brand organically

PR Daily

There’s a big difference in a true partnership with an influencer and a one-off paid post. Consider these steps. Are you interested in working with influencers, but you’re on a budget?

8 women kicking a** in social media marketing in 2021

Communications Conversations

One of the big lessons I’ve learned over the last year-and-a-half since this darn pandemic started was just how fortunate I am in my professional life. I’ve had a successful and growing consulting business for 12 years. I teach at the University of St.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including The Voice, Evening Standard, The Scotsman and more

Cision

Lester Holloway has started as Editor of The Voice; Jonathan Prynn promoted at the Evening Standard; Mark Atkinson now Sports Editor for The Scotsman and Scotland on Sunday. Media Blog

Sports 156

5 tips to help you improve your brand messaging in the new normal

Agility PR Solutions

The business world has changed a lot since COVID-19 swept around the globe. Aside from enforcing social distancing and other health measures, businesses have had to change how they do things to minimize the impact of the pandemic on their customers and workforce.

Brand 133

How to be more sophisticated in your privacy messaging

PR Daily

Beyond the challenges in safely managing your customer data, it is essential to differentiate between first-party data and first-party cookies. Privacy and data security are among the top challenges facing comms pros in the months ahead.

How United Airlines Is Communicating Its Vaccine Mandate to Employees

PRSay

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Media Moves at Consumer Reports, Elite Daily & A.V. Club, MSNBC Announces Daytime Program Shakeup

Cision

Angela Lashbrook joins Consumer Reports, Lara Walsh promoted at Elite Daily, and more. Media Blog

5 tips for embarking on a career in PR

Agility PR Solutions

PR is a very popular field to work in, which means that competition for jobs can be fierce. This is particularly true when you are first starting out in the industry, whether as a new graduate or someone moving into the sphere later in life. So how can you stand out from the crowd and […].

When ‘off the record’ is not necessarily off the record

PR Daily

If something gets said to a journalist, its likely to find the light of day, one way or another. Prior to becoming a PR practitioner, I was a journalist for a number of years.

3 Surprising Things People Want From Branded Content

Contently - Strategy

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Top 10 tips on how to win a professional PR award

Stuart Bruce

I’ve judged a lot of PR awards and the most important thing to remember is it’s not always the best public relations work that wins.

How Q&A eliminates uncertainty—and boosts e-commerce sales

Agility PR Solutions

The modern consumer wants to find out all they can about a product before committing to a purchase. But even the most comprehensive product detail page won’t address every possible question and scenario that crosses a consumer’s mind.

Ripley PR’s Heather Ripley on being prepared for anything

PR Daily

The founder and CEO of her global public relations agency specializing in B2B tech and franchising talks about lessons learned form the past year and how to tackle the challenges ahead. How are you preparing for the next challenges facing the PR industry?

B2B 129

Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 Outcomes to Expect From Your PR Campaign

Landis PR

PR professionals should always begin their campaigns with the end in mind! Photo courtesy of Pexels. By Brianne Miller, LCI. You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board.

The future of outreach: 3 essential components to add to your strategy

Agility PR Solutions

Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others.

When should your brand take a stand?

PR Daily

A new Ragan download guide will help you determine if your brand or organization should speak out on issues/events. Deciding if, when and how to speak out on social issues is top of mind to every brand and organization.

Brand 129