Sat.Dec 14, 2019 - Fri.Dec 20, 2019

Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

Onclusive

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers.

How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

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Apostrophes, School Choice, and More: 7 AP Style Rules to Know

Cision

In our latest recap of AP Style rules, we review apostrophes and the proper usage of versus, vs., and v. Media Blog

5 ways to step up your content strategy in 2020

NewsWhip

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. Content as a priority, not a one-off campaign.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR and Marketing Predictions for 2020

Barokas

It’s well known that the media landscape has been shrinking for years. According to the latest figures, it appears that the decline is picking up momentum. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

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The Real Problem with Peloton’s Ad

Ronn Torossian

A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […]. The post The Real Problem with Peloton’s Ad appeared first on.

Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA. For us, it’s a huge and growing part of our business and an exciting category. The opportunities are expanding.

Relating to Media Professionals: Key Takeaways from PR News Media Relations

Cision

Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place. Best Practices

Freelancing in 2020? Here Are 11 Valuable Tips from the Pros

Garrett Public Relations

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in […]. The post Freelancing in 2020?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process. Every piece of content has a lifecycle, so you should understand clearly what it is designed to achieve, a strategy for fulfilling that purpose, and a way of measuring success.

2020 vision—6 PR trends and predictions for the new year

Agility PR Solutions

As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. The mainstream use of technology has essentially […]. The post 2020 vision—6 PR trends and predictions for the new year appeared first on Agility PR Solutions. Analysis Public Relations profession

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Here Comms Santa Claus: Cision's most festive case study is here!

Cision

What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas. Best Practices

The 10 Biggest Personal Branding Mistakes People Make

B2B PR Sense

Personal branding has risen in popularity over the past few years -- and with that popularity, we've also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let's discuss that question. What is a Personal Brand? Before we get into our top mistakes, let's ensure we're all on the same page about what a personal brand is and why it's important.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why and how to apply color theory in social media marketing

PR Daily

With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown. Social media is visual. Images (and, increasingly, video ) are the most engaging content on all channels. . The 3.2 billion active users across all platforms are eager for relevant content, and images are essential to capturing their attention.

E-A-T, BERT and PR—mastering Google rankings in 2020

Agility PR Solutions

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. Since this has had and will […]. The post E-A-T, BERT and PR—mastering Google rankings in 2020 appeared first on Agility PR Solutions. Analysis Public Relations trends

12 Days of Cision: Fewer Birds, More Metrics

Cision

You don't need 184 birds for Christmas. You do need some quality analytics. Best Practices

Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. The initial release of this new feature will allow users to see every mention from hundreds of popular YouTube channels directly in the platform.

5 essential tools and trends for communications pros

PR Daily

For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers. We at Ragan Consulting Group love learning about emerging industry trends and the online instruments to stay on top of them—and, even more so, sharing them with our audience. Here are the top five tools and trends RCG consultants heard about in our travels this year.

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3 tips to bring home value from your PR internship, literally

Agility PR Solutions

I grew up in southern New Jersey—minutes away from popular beach towns Ocean City and Cape May—with a single mom who, when I left for college, had a severe case of “empty nest syndrome.” To fill the void that comes with realizing your only child is growing up, my mother took a unique path and […]. The post 3 tips to bring home value from your PR internship, literally appeared first on Agility PR Solutions. Analysis Public Relations profession

UK Media Moves including Sunday Times Style, Femail and the Nottingham Post

Cision

Ava Welsing Kitcher has joined STYLE, Sam Taylor is now Editor at Femail, and Natalie Fahy has been appointed Editor of the Nottingham Post. Media Blog

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9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond

Sword and the Script

Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. If I were to add one more it would be this: timeless. While there have been 44 published Off Script interviews in total, nine were completed in 2019. When these are published, I strive to call out one little nugget of wisdom.

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The secret to modern crisis response success

PR Daily

Don’t just muddle through when disaster strikes your organization. Here are some tips to come back stronger than ever. A reputational crisis is not a matter of if , but when. . Crunch these numbers: Deloitte’s Global’s crisis management survey found that nearly 60% of the 500 respondents believe that organizations face more crises today than they did 10 years ago, yet only 17% of those organizations are truly prepared.

ADA compliance—why your website needs to be an inclusive experience

Agility PR Solutions

Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks. In a previous blog, we discussed the importance of keeping your website updated as more users utilize their mobile devices to do […]. The post ADA compliance—why your website needs to be an inclusive experience appeared first on Agility PR Solutions.

Media Moves at MarketWatch & HuffPost, Nexstar Media to Shut Down CLTV in Chicago

Cision

Elisabeth Buchwald joins MarketWatch, Tara Golshan new at HuffPost, and more. Media Blog

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8 Tools to Use When Creating Local Content Strategies

Prowly

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine. Magazine Marketing content tools

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50+ ways to showcase your digital comms prowess

PR Daily

PR Daily’s Digital Marketing & Social Media Awards will recognize the industry’s best digital campaigns, projects and professionals. Don’t miss the Jan. 24 entry deadline. The post 50+ ways to showcase your digital comms prowess appeared first on PR Daily. PR Daily Awards

PAN Communications’ 2020 CMO Predictions reveals key marketing challenges

Agility PR Solutions

As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition. The latest annual research from B2B tech and healthcare agency PAN Communications gathers predictions from industry leaders and brings together the marketing community to discuss priorities […]. The post PAN Communications’ 2020 CMO Predictions reveals key marketing challenges appeared first on Agility PR Solutions.

CES 2020: The Secret to Boosting Media Success

Cision

CES 2020: The Secret to Boosting Media Success from Cision. Best Practices

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4 reasons why your company should have its own podcast

Axia PR

Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one. You may even have several that you listen to regularly. Social media Web media

How Genius’ Nat Guevara gets through her busy day

PR Daily

The head of strategic communications for the ‘music intelligence’ company touches many facets of the organization in her role, keeping things exciting and on the move. What does the workday of a “head of strategic communications” look like? For Genius’ Nat Guevara, the day includes sweetened, Cuban-style java, collaboration with team members and the occasional cold email. She shared her insights from a career in communications in our latest installment in our Day in the Life series.

Generation Alpha is next, & the most diverse yet—how brands can start preparing now

Agility PR Solutions

Move over Gen Z, Generation Alpha is coming over the horizon for brands and businesses. This latest batch of humans—children born after 2010—is already identifying “all people being treated fairly no matter what they look like” as one of the top issues they care about in today’s world. In fact, new research from Hotwire reveals […]. The post Generation Alpha is next, & the most diverse yet—how brands can start preparing now appeared first on Agility PR Solutions.

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