Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own
DECEMBER 19, 2019
This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers.