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The head of strategic communications for the ‘music intelligence’ company touches many facets of the organization in her role, keeping things exciting and on the move. What does the workday of a “head of strategic communications” look like? MORE
With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown. Social media is visual. Images (and, increasingly, video ) are the most engaging content on all channels. . MORE
Equal Pay Day may have started 13 years ago, but where has it gone since then? According to some reports, not very far. And that doesn’t include the federally-enacted Equal Pay Act of 1963. MORE
In our latest recap of AP Style rules, we review apostrophes and the proper usage of versus, vs., and v. Media Blog MORE
PR Daily’s Digital Marketing & Social Media Awards will recognize the industry’s best digital campaigns, projects and professionals. Don’t miss the Jan. 24 entry deadline. The post 50+ ways to showcase your digital comms prowess appeared first on PR Daily. PR Daily Awards MORE
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. MORE
Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. If I were to add one more it would be this: timeless. MORE
Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place. Best Practices MORE
It’s well known that the media landscape has been shrinking for years. According to the latest figures, it appears that the decline is picking up momentum. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. MORE
What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas. Best Practices MORE
As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition. MORE
As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. MORE
PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. MORE
Craft short sentences, delete fluff, and get straight to your key point. Writing doesn’t come easily for many people, but it’s a crucial skill to master in business—and in life. MORE
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. MORE
Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks. MORE
This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. MORE
NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. MORE
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process. MORE
As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. MORE
I grew up in southern New Jersey—minutes away from popular beach towns Ocean City and Cape May—with a single mom who, when I left for college, had a severe case of “empty nest syndrome.” MORE
Are you looking for more meaning in your chosen vocation? One PR pro shares advice on getting involved in campaigns about sustainability and environmental justice. MORE
A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. MORE
Personal branding has risen in popularity over the past few years -- and with that popularity, we've also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let's discuss that question. What is a Personal Brand? MORE
“Don’t focus on having a great blog. MORE
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information. MORE
Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. MORE
A great deal of time and resources can go into creating content for your blog, YouTube channel, email marketing, social channels and more. Today, the average organization spends 27% of its total marketing budget on content marketing and of that, 59% is allocated to content creation and distribution. MORE
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. MORE
Ava Welsing Kitcher has joined STYLE, Sam Taylor is now Editor at Femail, and Natalie Fahy has been appointed Editor of the Nottingham Post. Media Blog MORE
Onclusive
DECEMBER 19, 2019
This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own.
Critical Mention
DECEMBER 20, 2019
PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage.
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Cision
DECEMBER 19, 2019
In our latest recap of AP Style rules, we review apostrophes and the proper usage of versus, vs., and v. Media Blog
NewsWhip
DECEMBER 19, 2019
As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Barokas
DECEMBER 19, 2019
It’s well known that the media landscape has been shrinking for years. According to the latest figures, it appears that the decline is picking up momentum. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Ronn Torossian
DECEMBER 16, 2019
A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment.
ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising.
Cision
DECEMBER 17, 2019
Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place. Best Practices
PR Daily
DECEMBER 19, 2019
Craft short sentences, delete fluff, and get straight to your key point. Writing doesn’t come easily for many people, but it’s a crucial skill to master in business—and in life.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
DECEMBER 18, 2019
“Don’t focus on having a great blog.
Garrett Public Relations
DECEMBER 17, 2019
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.
Cision
DECEMBER 18, 2019
What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas. Best Practices
PR Daily
DECEMBER 18, 2019
With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown. Social media is visual. Images (and, increasingly, video ) are the most engaging content on all channels. .
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Agility PR Solutions
DECEMBER 16, 2019
I grew up in southern New Jersey—minutes away from popular beach towns Ocean City and Cape May—with a single mom who, when I left for college, had a severe case of “empty nest syndrome.”
B2B PR Sense
DECEMBER 18, 2019
Personal branding has risen in popularity over the past few years -- and with that popularity, we've also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let's discuss that question. What is a Personal Brand?
Cision
DECEMBER 20, 2019
You don't need 184 birds for Christmas. You do need some quality analytics. Best Practices
PR Daily
DECEMBER 18, 2019
The head of strategic communications for the ‘music intelligence’ company touches many facets of the organization in her role, keeping things exciting and on the move. What does the workday of a “head of strategic communications” look like?
Agility PR Solutions
DECEMBER 15, 2019
As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store.
Sword and the Script
DECEMBER 17, 2019
Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. If I were to add one more it would be this: timeless.
Cision
DECEMBER 19, 2019
CES 2020: The Secret to Boosting Media Success from Cision. Best Practices
PR Daily
DECEMBER 19, 2019
Are you looking for more meaning in your chosen vocation? One PR pro shares advice on getting involved in campaigns about sustainability and environmental justice.
Agility PR Solutions
DECEMBER 15, 2019
As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition.
Critical Mention
DECEMBER 17, 2019
NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.
Social PR Chat
DECEMBER 17, 2019
A great deal of time and resources can go into creating content for your blog, YouTube channel, email marketing, social channels and more. Today, the average organization spends 27% of its total marketing budget on content marketing and of that, 59% is allocated to content creation and distribution.
PR Daily
DECEMBER 20, 2019
PR Daily’s Digital Marketing & Social Media Awards will recognize the industry’s best digital campaigns, projects and professionals. Don’t miss the Jan. 24 entry deadline. The post 50+ ways to showcase your digital comms prowess appeared first on PR Daily. PR Daily Awards
Agility PR Solutions
DECEMBER 16, 2019
Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks.
Prowly
DECEMBER 17, 2019
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.
Axia PR
DECEMBER 17, 2019
Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce.
PR Daily
DECEMBER 20, 2019
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.
Agility PR Solutions
DECEMBER 19, 2019
Equal Pay Day may have started 13 years ago, but where has it gone since then? According to some reports, not very far. And that doesn’t include the federally-enacted Equal Pay Act of 1963.
Cision
DECEMBER 19, 2019
Ava Welsing Kitcher has joined STYLE, Sam Taylor is now Editor at Femail, and Natalie Fahy has been appointed Editor of the Nottingham Post. Media Blog
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