Sat.Dec 14, 2019 - Fri.Dec 20, 2019

Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

Onclusive

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own.

How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage.

Radio 92

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Apostrophes, School Choice, and More: 7 AP Style Rules to Know

Cision

In our latest recap of AP Style rules, we review apostrophes and the proper usage of versus, vs., and v. Media Blog

5 ways to step up your content strategy in 2020

NewsWhip

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR and Marketing Predictions for 2020

Barokas

It’s well known that the media landscape has been shrinking for years. According to the latest figures, it appears that the decline is picking up momentum. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018.

More Trending

The Real Problem with Peloton’s Ad

Ronn Torossian

A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment.

Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising.

Relating to Media Professionals: Key Takeaways from PR News Media Relations

Cision

Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place. Best Practices

9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

2020 vision—6 PR trends and predictions for the new year

Agility PR Solutions

As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store.

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Freelancing in 2020? Here Are 11 Valuable Tips from the Pros

Garrett Public Relations

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Here Comms Santa Claus: Cision's most festive case study is here!

Cision

What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas. Best Practices

Why and how to apply color theory in social media marketing

PR Daily

With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown. Social media is visual. Images (and, increasingly, video ) are the most engaging content on all channels. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

E-A-T, BERT and PR—mastering Google rankings in 2020

Agility PR Solutions

“Don’t focus on having a great blog.

Google 124

The 10 Biggest Personal Branding Mistakes People Make

B2B PR Sense

Personal branding has risen in popularity over the past few years -- and with that popularity, we've also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let's discuss that question. What is a Personal Brand?

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12 Days of Cision: Fewer Birds, More Metrics

Cision

You don't need 184 birds for Christmas. You do need some quality analytics. Best Practices

50+ ways to showcase your digital comms prowess

PR Daily

PR Daily’s Digital Marketing & Social Media Awards will recognize the industry’s best digital campaigns, projects and professionals. Don’t miss the Jan. 24 entry deadline. The post 50+ ways to showcase your digital comms prowess appeared first on PR Daily. PR Daily Awards

3 tips to bring home value from your PR internship, literally

Agility PR Solutions

I grew up in southern New Jersey—minutes away from popular beach towns Ocean City and Cape May—with a single mom who, when I left for college, had a severe case of “empty nest syndrome.”

9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond

Sword and the Script

Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. If I were to add one more it would be this: timeless.

B2B 96

CES 2020: The Secret to Boosting Media Success

Cision

CES 2020: The Secret to Boosting Media Success from Cision. Best Practices

Media 156

How Genius’ Nat Guevara gets through her busy day

PR Daily

The head of strategic communications for the ‘music intelligence’ company touches many facets of the organization in her role, keeping things exciting and on the move. What does the workday of a “head of strategic communications” look like?

PAN Communications’ 2020 CMO Predictions reveals key marketing challenges

Agility PR Solutions

As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition.

Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

8 Tools to Use When Creating Local Content Strategies

Prowly

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

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13 timeless writing reminders

PR Daily

Craft short sentences, delete fluff, and get straight to your key point. Writing doesn’t come easily for many people, but it’s a crucial skill to master in business—and in life.

ADA compliance—why your website needs to be an inclusive experience

Agility PR Solutions

Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks.

Mobile 101

UK Media Moves including Sunday Times Style, Femail and the Nottingham Post

Cision

Ava Welsing Kitcher has joined STYLE, Sam Taylor is now Editor at Femail, and Natalie Fahy has been appointed Editor of the Nottingham Post. Media Blog

Media 120

My Three Words for 2020

Waxing UnLyrical

Countdown to 2020: Part II. When I published last week’s post, I noted that it was exactly four weeks to 2020. Exactly four weeks not just to a new year, but a whole new decade. The next decade is already knocking on our door! Looking back.

50+ ways to showcase your digital comms prowess

PR Daily

PR Daily’s Digital Marketing & Social Media Awards will recognize the industry’s best digital campaigns, projects and professionals. Don’t miss the Jan. 24 entry deadline. The post 50+ ways to showcase your digital comms prowess appeared first on PR Daily. PR Daily Awards

Achieving cross-channel success—why it’s important and how to do it

Agility PR Solutions

Until recently, successful cross channeling meant braving the treacherous currents of the English Channel and swimming from France to England, or paddling the deep Alenuihaha Channel between the islands of Hawaii and Maui.

Media Moves at MarketWatch & HuffPost, Nexstar Media to Shut Down CLTV in Chicago

Cision

Elisabeth Buchwald joins MarketWatch, Tara Golshan new at HuffPost, and more. Media Blog

Media 120