Onclusive
DECEMBER 19, 2019
This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.
Critical Mention
DECEMBER 20, 2019
PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. An increase in mentions and link shares, especially from reputable broadcast stations, reputable websites and high-profile social media accounts, can have an incre
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Cision
DECEMBER 19, 2019
In our latest recap of AP Style rules, we review apostrophes and the proper usage of versus, vs., and v.
NewsWhip
DECEMBER 19, 2019
As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. 1. Content as a priority, not a one-off campaign. While there have always been great campaigns by large brands focused on producing content that will draw attention or bring in new audiences, unless there’s a clear direction for how
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Barokas
DECEMBER 19, 2019
It’s well known that the media landscape has been shrinking for years. According to the latest figures, it appears that the decline is picking up momentum. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
DECEMBER 17, 2019
Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.
Ronn Torossian
DECEMBER 16, 2019
A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Why? Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […]. The post The Real Problem with Peloton’s Ad appeared first on.
Prowly
DECEMBER 17, 2019
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine.
Garrett Public Relations
DECEMBER 17, 2019
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA.
Cision
DECEMBER 18, 2019
What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.
PR for Anyone
DECEMBER 20, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk to you because I hear this all the time – people think, because they’re new in an industry, they can’t get publicity and that is so far from the truth. Remember media is 24/7/365. They need […].
Agility PR Solutions
DECEMBER 15, 2019
As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. The mainstream use of technology has essentially […]. The post 2020 vision—6 PR trends and predictions for the new year appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
DECEMBER 18, 2019
If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success.
Cision
DECEMBER 17, 2019
Reach PLC has established new hubs Beauty and Fashion coverage, the Manchester Evening News has a new Head of Content and Jenny Roper takes over as Editor of People Management.
Prowly
DECEMBER 19, 2019
A media database or media contact database is one of the most important media relations tools available. Simply put, it’s a database of editors, journalists, bloggers, influencers and other media contacts, as well as media outlets. Carefully used, it can determine the success of a campaign and allow you to build meaningful relationships that will […].
Agility PR Solutions
DECEMBER 18, 2019
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. Since this has had and will […]. The post E-A-T, BERT and PR—mastering Google rankings in 2020 appeared first on Agility PR Solutions.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Critical Mention
DECEMBER 17, 2019
NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. The initial release of this new feature will allow users to see every mention from hundreds of popular YouTube channels directly in the platform.
Cision
DECEMBER 20, 2019
You don't need 184 birds for Christmas. You do need some quality analytics.
Axia PR
DECEMBER 17, 2019
Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one.
Agility PR Solutions
DECEMBER 16, 2019
Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks. In a previous blog, we discussed the importance of keeping your website updated as more users utilize their mobile devices to do […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Communications Conversations
DECEMBER 19, 2019
There’s a common phrase you hear uttered by all when they leave a job: “let’s stay in touch.” You’ve said it before. I’ve said it before. We’ve all said it. The big question is: Who really means it. More to the point: Who actually DOES it. Because the people who actually DO stay in touch–those are the people to stay connected with as long as you possibly can.
Cision
DECEMBER 19, 2019
Ava Welsing Kitcher has joined STYLE, Sam Taylor is now Editor at Femail, and Natalie Fahy has been appointed Editor of the Nottingham Post.
Konnect Agency
DECEMBER 20, 2019
Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? No one. However, it’s coming! In our last post we shared tips about ending the year right by making a 2019 business checklist and checking it twice. Now let’s soar into 2020 like the PRos we are.
Agility PR Solutions
DECEMBER 15, 2019
As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition. The latest annual research from B2B tech and healthcare agency PAN Communications gathers predictions from industry leaders and brings together the marketing community to discuss priorities […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
DECEMBER 17, 2019
In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. First, there was South Dakota’s new “On Meth” campaign. The outrage-o-meter was at about a 8.5 on this campaign, as exhibited by tweets like these: People believed the campaign was stupid. That it painted South Dakota in a bad light.
Cision
DECEMBER 19, 2019
CES 2020: The Secret to Boosting Media Success from Cision.
Steve Barrett on PR
DECEMBER 20, 2019
Reflections on a decade editing PRWeek US and covering the PR industry as the 2010s come to an end and the 2020s loom on the horizon.
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