Sat.Oct 26, 2019 - Fri.Nov 01, 2019

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not.

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated?

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Get to know your press release audience

TrendKite

Press release audience data empowers communicators to better understand their target audiences to tell more impactful stories— and now access to that type of data is possible

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Crisis Management and Communications Go Hand-in-hand

Ronn Torossian

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. The two go hand-in-hand and must stay together.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Need to Increase Earned Media? Change When You Send Your News Release

Business Wire

Ever wonder when the best time is to send a press release? public relations measurement & analytics

More Trending

The Call was Perfect! The PR pitch, Even Better!!

Flack's Revenge

Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not once, but over and over again.

The New Breed of Aspirational Marketing

Ronn Torossian

Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make onlookers feel bad about themselves.

The Social Media Content Menu

The Proactive Report

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients.

Don’t miss next week’s Top Women in Communications Awards entry deadline

PR Daily

Ragan will honor the industry’s leading female internal and external communications professionals. Nominate your colleagues—or yourself—by Nov. The post Don’t miss next week’s Top Women in Communications Awards entry deadline appeared first on PR Daily. PR Daily Awards Ragan Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Can you use Six Sigma to aid your marketing and PR?

Agility PR Solutions

Six Sigma is a quality control methodology that has taken the management world by storm. Since its conception in 1986 by Motorola, it has spread like wildfire due to its cycle-time improvements and reduction of defective processes.

The New Breed of Aspirational Marketing

Ronn Torossian

Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make onlookers feel bad about themselves.

Muilenburg should have given us some hard truths – not just crocodile tears

Mark My Words

. Dennis Muilenburg, CEO of Boeing, appeared before the US Congress yesterday in a performance that had the stench of overzealous media training. In an attempt to appear sad-eyed and apologetic, he ended up looking like he was stuck on death row without the reward of a last meal.

How to draw user-generated content from your fans

PR Daily

Your audience can help create content and share your message through challenges and other activations, but you have to be authentic, or your campaign will fall flat. Your audience aren’t just content consumers—they are also crucial content creators for your communications strategy.

Re-energizing client relationships—9 steps to success

Agility PR Solutions

Everyone in business knows the old adage that it’s easier (and cheaper) to keep a current client than to market, sell and land a new client. And yet, why is it that so many people in the service business don’t often have a proven track record to do so? As the owner of a mid-sized […].

Behave Like a Nonprofit

Ronn Torossian

They say nonprofits should think and behave more like for-profits but what if the paradigm was turned upside down? One thing top performing nonprofits do better than a lot of companies is stewarding their donors.

Thoughts on diversity, leadership, and integrity from #PRSAICON

Meltwater - PR

The annual Public Relations Society of America (PRSA) conference is aimed at bringing together industry professionals to learn from each other, hear from those that led the way and get… Read More >>>. Blog Marketing News PR & Comms

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. Good morning, PR pros: Chick-fil-A wanted to join in the fun for National Sandwich Day, so it sent an email to fans and followers promoting the occasions.

Businesses still struggle with collecting customer reviews—here are the key obstacles

Agility PR Solutions

Nothing adds authenticity to your brand like the voice of actual customers talking about all the good things (and yes, sometimes a few not-so-good things) your product or service does for them.

When spokespersons fail – contingency plans from this Crisis PR situation

The Stalwart Blog

Do you ever notice how a lot of good brands will use an individual, the founder, a leading executive or even a well-known celebrity, as their brand persona? That’s all well and good when things are going swimmingly, but what happens when that individual gets into a bunch of hot water ?

How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms.

Cutting your copy? Slash the quotes

PR Daily

Everybody’s trying to write tighter these days. Start with paring wordy, repetitive quotes—even if it’s the CEO who is speaking. Former journalists abound among communicators, and even those who haven’t toiled under a grumpy Lou Grant-type editor tend to mimic the techniques of reporters.

Social influence driving beauty brands—who’s building the most buzz?

Agility PR Solutions

If you’re not building your brand on social media these days, you’re not doing it right. Industries across the board are having huge success with social and influencer marketing, and beauty and personal care brands are no exception.

4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more.

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. So says Jesse Wynants , the founder and CEO of Prezly.

Infographic: Tips for optimizing your nonprofit website

PR Daily

Online tools can help you raise funds and drive traffic to a landing page that solicits donations, but you must design your site to funnel that traffic in the right direction. For communicators looking to raise money for a cause, a well-designed website can make all the difference.

2019 Halloween stats—for marketing that’s so good, it’s scary

Agility PR Solutions

Right now, 172 million Americans are knee-deep in the process of installing seasonal home decor elements, dreaming up character costumes and clever horror costumes, and buying party-sized candy mixes (it’s literally being sold by the three- and four-pound bags at big-box retailers).

“Lou, You Know What Your Problem Is?”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name.

Media Moves at The New York Times & Associated Press, Bustle Digital Group Hires Two Top Editors

TrendKite

Julie Turkewitz named Andes bureau chief at The Times, Nate Jones joins The Post as first FOIA director, and more

How to explain media relations value to clients

PR Daily

Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to break it down. Media relations is a crucial component of the PR pro’s role.

An A-to-Z guide for positioning your brand online

Agility PR Solutions

Nowadays, online presence has a major role, if not the key role, in climbing up the business ladder. Whenever they need certain services or products, prospects turn to the Internet as one of the most useful and richest sources of information.

This company knows how to engage a PR agency

Axia PR

Here's how to approach a PR firm and create a long-lasting, beneficial partnership. Many companies would benefit from a real-life example of how to properly engage a PR firm.

We saw the future of comms at PRSA ICON 2019

TrendKite

Take the time to decide if a trend works for your brand and your audience before jumping in, and more wisdom from PRSA ICON 2019