Sat.Oct 26, 2019 - Fri.Nov 01, 2019

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not.

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated?

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Get to know your press release audience

TrendKite

Press release audience data empowers communicators to better understand their target audiences to tell more impactful stories— and now access to that type of data is possible

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Crisis Management and Communications Go Hand-in-hand

Ronn Torossian

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. The two go hand-in-hand and must stay together.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Quality Photography Isn’t Just for Big Budget Campaigns

PR Expanded

A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers.

More Trending

The Call was Perfect! The PR pitch, Even Better!!

Flack's Revenge

Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not once, but over and over again.

The New Breed of Aspirational Marketing

Ronn Torossian

Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make onlookers feel bad about themselves.

How to draw user-generated content from your fans

PR Daily

Your audience can help create content and share your message through challenges and other activations, but you have to be authentic, or your campaign will fall flat. Your audience aren’t just content consumers—they are also crucial content creators for your communications strategy.

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Is your crisis plan itself a crisis waiting to happen?

Agility PR Solutions

PR professionals know all too well that threats to a brand’s reputation can emerge any time, any place. And, since issues are often driven or escalated by social media, they develop at a frighteningly fast pace.

Crisis 101

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

“Lou, You Know What Your Problem Is?”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name.

The New Breed of Aspirational Marketing

Ronn Torossian

Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make onlookers feel bad about themselves.

Why and how to use handwritten notes in business

PR Daily

A thank-you note, crafted by your own hand, delivers meaning beyond its text. Using pen and paper for your writing encourages a freer flow of ideas. Consider these and other benefits. In these days of emails and text messaging, handwritten correspondence has almost disappeared.

Text messaging has six times the engagement of email—is your brand texting?

Agility PR Solutions

Here’s a nugget of news for brand marketers: according to new research from SMS marketing software firm EZ Texting, text messaging has six times the engagement of email among consumers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Social Media Content Menu

The Proactive Report

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients.

Behave Like a Nonprofit

Ronn Torossian

They say nonprofits should think and behave more like for-profits but what if the paradigm was turned upside down? One thing top performing nonprofits do better than a lot of companies is stewarding their donors.

How to write a better résumé

PR Daily

Use a readable font, remove irrelevant jobs from high school, and delete all that mindless jargon. Other than a marriage license or a mortgage note, a résumé might be the most important document you’ll ever put your name to.

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. So says Jesse Wynants , the founder and CEO of Prezly.

An A-to-Z guide for positioning your brand online

Agility PR Solutions

Nowadays, online presence has a major role, if not the key role, in climbing up the business ladder. Whenever they need certain services or products, prospects turn to the Internet as one of the most useful and richest sources of information.

Muilenburg should have given us some hard truths – not just crocodile tears

Mark My Words

. Dennis Muilenburg, CEO of Boeing, appeared before the US Congress yesterday in a performance that had the stench of overzealous media training. In an attempt to appear sad-eyed and apologetic, he ended up looking like he was stuck on death row without the reward of a last meal.

Cutting your copy? Slash the quotes

PR Daily

Everybody’s trying to write tighter these days. Start with paring wordy, repetitive quotes—even if it’s the CEO who is speaking. Former journalists abound among communicators, and even those who haven’t toiled under a grumpy Lou Grant-type editor tend to mimic the techniques of reporters.

Thoughts on diversity, leadership, and integrity from #PRSAICON

Meltwater - PR

The annual Public Relations Society of America (PRSA) conference is aimed at bringing together industry professionals to learn from each other, hear from those that led the way and get… Read More >>>. Blog Marketing News PR & Comms

Can you use Six Sigma to aid your marketing and PR?

Agility PR Solutions

Six Sigma is a quality control methodology that has taken the management world by storm. Since its conception in 1986 by Motorola, it has spread like wildfire due to its cycle-time improvements and reduction of defective processes.

When spokespersons fail – contingency plans from this Crisis PR situation

The Stalwart Blog

Do you ever notice how a lot of good brands will use an individual, the founder, a leading executive or even a well-known celebrity, as their brand persona? That’s all well and good when things are going swimmingly, but what happens when that individual gets into a bunch of hot water ?

Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate.

How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms.

Re-energizing client relationships—9 steps to success

Agility PR Solutions

Everyone in business knows the old adage that it’s easier (and cheaper) to keep a current client than to market, sell and land a new client. And yet, why is it that so many people in the service business don’t often have a proven track record to do so? As the owner of a mid-sized […].

4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more.

How SKDKnickerbocker’s Cecelia Prewett stays organized

PR Daily

The role of a PR pro requires relentless organization, and for this practitioner, that means using new tech but keeping it old school, too. Cecelia Prewett, managing director for SKDKnickerbocker, still believes in the power of the telephone. However, she’s using it for much more than calling people.

What Fat Bear Week Can Teach Us About Newsworthiness

PRSay

As I skimmed CNN recently I discovered that Fat Bear Week is a thing. Katmai National Park in Alaska shares video of bears and lets viewers vote for their favorite and fattest. Beyond the fun of bear-gazing, I gained some valuable insight into the evolving standards of newsworthiness.

Businesses still struggle with collecting customer reviews—here are the key obstacles

Agility PR Solutions

Nothing adds authenticity to your brand like the voice of actual customers talking about all the good things (and yes, sometimes a few not-so-good things) your product or service does for them.

The ultimate list of journalism statistics in 2019

Muck Rack

The ultimate list of journalism statistics in 2019