Sat.Aug 25, 2018 - Fri.Aug 31, 2018

PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search , conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then?

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8 tips to help communicators ace television interviews

PR Daily

Though you might be comfortable speaking about your company in person, it’s another story to feel confident in a television studio trying to convey your message. Do you look directly into the camera? How much room will you have for props? Are you prepared for unexpected questions?

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before. Newspapers are cutting staff.

Twitter Re-commits to Fighting “Toxic” Content

Ronn Torossian

As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to tap into the power of social reporting for your business

PR Warrior

We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways.

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More Trending

Is it time to Rethink our Faustian Bargain with “Free”?

Flack's Revenge

There is legislation brewing in Europe that could upend digital media. They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize.

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

Join us on Thursday, September 20th at 12:00 p.m. ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

How Mayo Clinic responded directly to a damaging news report

PR Daily

No organization is immune from crises. A CNN report on Aug. 13 titled “ Escape from Mayo Clinic ” alleged that Mayo Clinic had held a patient against her will and refused her request to transfer to another hospital, an assertion that officials of the health care facility have strongly disputed.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

As PR pros know, PRSA is among the most prominent PR organizations in the country. It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. D’Angelo.

Think Before You Share Content

The Proactive Report

Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire.

Do You Need To Build Links? Here’s A Framework To Find Out.

Buzzstream

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level).

Study: Customers want businesses to be transparent on social media

PR Daily

It can be tempting to blur the truth. In the modern information ecosystem, with clickbait headlines and constant advertising bombardment, PR pros can be lured into bad behavior to get their message in front of consumers.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 tips for boosting your influencer status and connecting with brands

Agility PR Solutions

If you’re a blogger or social influencer, chances are you’ve planned to work with brands at some point in your career—working with brands you love isn’t just a way to earn a living.

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How are changes to social and earned media affecting the PESO Model?

Media Bullseye

It seems like every other day, we’re hearing some report of social networks making changes to their algorithm, post feed, or security features. What all of these changes boil down to, at least for communicators, is shifts in organic reach.

Shaking Up the Status Quo in Asia Leads to Industry Recognition.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. It reminds the outside world that bigger isn’t better (said the guy who tips 5 foot 4 on a good.more.

3 career-killing communication habits

PR Daily

Your communication skills determine how successful and influential you are in the workplace. Become an effective communicator and you’ll go far in your career. Fail to grow, learn or adapt, however, and you’ll thwart your professional potential.

Think you know Gen Z? New study debunks many commonly held myths

Agility PR Solutions

The country’s 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history.

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AR/VR Signs in Social Media and PR

Social PR Chat

What does Virtual Reality and Augmented Reality Mean to Social Media? Cathy Hackl Tells All. And the future is here. Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) – these aren’t science fiction objects, these are the up and coming technologies that will change your world.

Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage.

How to make the most of your PR internship

PR Daily

You landed it. Months of cover-letter revisions and tapping into every LinkedIn connection have paid off: You’ve landed the elusive PR internship. This is the opportunity of a lifetime, and you’re going to gain more experience in the next few months than you have in years of schooling.

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Damage control and reputation recovery tips after a PR disaster

Agility PR Solutions

A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled correctly.

3 Types of Information Journalists Want You to Pitch Them

PRSay

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now.

Questions to Ask When Hiring a PR Agency

Barokas

Finding the right PR agency for your brand can be a difficult and often taxing process. When seeking outside PR efforts to help convey your brand narrative, it’s imperative you select a firm that aligns with your company’s core values.

5 tips to enhance your company culture

PR Daily

At the heart of every successful company is a booming, beaming company culture. Regardless of your industry, people are your greatest asset—and when people feel valued, respected and appreciated, they’re more likely to succeed. That sets your business up to succeed, too.

What will you do when a PR crisis threatens? Here are 5 steps to follow.

Agility PR Solutions

It happens every day. In fact, chances are, it’s happening right now, as you’re reading this. Someone is doing something that will lead to a public relations crisis. In many of these cases, people don’t do those things knowing the kind of storm it will create.

When Passion Meets Ethics

PRSay

“Passion is when you’re willing to quit your job over something in which you believe.”. I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in my life.

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College Educated, She Graduated…. Now what?

Barokas

It only took me three short years into college to realize I wanted to have a career in public relations. During that time, I saw myself doing everything from being a teacher to a forensic scientist. But after I took my first PR class, I realized, hey – this seems worth exploring!

5 lessons from a Hurricane Harvey crisis response

PR Daily

A good crisis message can reverberate days or months afterward. A year ago, as cities in southeast Texas braced for and endured for Hurricane Harvey, storm-related messages spread across social media.

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New strategies for actionable thought leadership at B2B organizations

Agility PR Solutions

In today’s competitive marketplace, companies need to sharpen their message to stand out from the crowd and create a corporate differential. Thought leadership brings a fresh, insightful perspective to a common problem or can anticipate emerging trends with an authoritative voice.

How are changes to social and earned media affecting the PESO Model?

Media Bullseye

It seems like every other day, we’re hearing some report of social networks making changes to their algorithm, post feed, or security features. What all of these changes boil down to, at least for communicators, is shifts in organic reach.