Sat.Aug 25, 2018 - Fri.Aug 31, 2018

PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search , conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then?

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8 tips to help communicators ace television interviews

PR Daily

Though you might be comfortable speaking about your company in person, it’s another story to feel confident in a television studio trying to convey your message. Do you look directly into the camera? How much room will you have for props? Are you prepared for unexpected questions?

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before. Newspapers are cutting staff.

Twitter Re-commits to Fighting “Toxic” Content

Ronn Torossian

As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to tap into the power of social reporting for your business

PR Warrior

We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways.

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More Trending

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical.

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Is it time to Rethink our Faustian Bargain with “Free”?

Flack's Revenge

There is legislation brewing in Europe that could upend digital media. They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize.

Infographic: How to measure social media success

PR Daily

Social media is a major player for online communicators. Proving its power, however, continues to baffle many in the marketing world. To tie your online efforts to your organization’s profits and measure your return on investment, it’s essential to have a game plan in place.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

As PR pros know, PRSA is among the most prominent PR organizations in the country. It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. D’Angelo.

Think Before You Share Content

The Proactive Report

Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire.

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information contained in an infographic. from iScribblers. that looks at the state of content marketing.

4 tips for boosting your influencer status and connecting with brands

Agility PR Solutions

If you’re a blogger or social influencer, chances are you’ve planned to work with brands at some point in your career—working with brands you love isn’t just a way to earn a living.

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Do You Need To Build Links? Here’s A Framework To Find Out.

Buzzstream

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level).

3 Types of Information Journalists Want You to Pitch Them

PRSay

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now.

Try these 10 AI assistants to make your productivity soar

PR Daily

Many of us spend our workweeks mindlessly completing an endless cycle of menial, tedious tasks. We spend hours sending and replying to emails, booking meetings, attending meetings, reporting on meetings, sending project updates or submitting tickets.

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Think you know Gen Z? New study debunks many commonly held myths

Agility PR Solutions

The country’s 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history.

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How are changes to social and earned media affecting the PESO Model?

Media Bullseye

It seems like every other day, we’re hearing some report of social networks making changes to their algorithm, post feed, or security features. What all of these changes boil down to, at least for communicators, is shifts in organic reach.

When Passion Meets Ethics

PRSay

“Passion is when you’re willing to quit your job over something in which you believe.”. I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in my life.

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5 Instagram updates PR pros should know

PR Daily

Instagram has been special from the beginning. Since first launching in 2010, the social networking app has seen unparalleled growth, rapidly expanding from one million users within the first two months on the market, to 800 million users by September 2017.

More Americans trust media than they did last year—and most trust local news 

Agility PR Solutions

There’s good news for journalists: three-quarters of Americans trust their local TV news and local newspapers.

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Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage.

Shaking Up the Status Quo in Asia Leads to Industry Recognition.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. It reminds the outside world that bigger isn’t better (said the guy who tips 5 foot 4 on a good.more.

Infographic: How businesses can use Instagram Stories

PR Daily

Savvy marketers and communicators know Instagram Stories are wildly popular. Around 300 million users look at Instagram Stories every day—and with an average of 28 minutes spent per day, there’s a significant opportunity for brand managers to grab new audiences on the platform.

AR/VR Signs in Social Media and PR

Social PR Chat

What does Virtual Reality and Augmented Reality Mean to Social Media? Cathy Hackl Tells All. And the future is here. Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) – these aren’t science fiction objects, these are the up and coming technologies that will change your world.

The Psychology Behind Social Media

Critical Mention

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. But not to fear! We have some tips and tricks on how to boost your social media engagement.

Damage control and reputation recovery tips after a PR disaster

Agility PR Solutions

A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled correctly.

How Mayo Clinic responded directly to a damaging news report

PR Daily

No organization is immune from crises. A CNN report on Aug. 13 titled “ Escape from Mayo Clinic ” alleged that Mayo Clinic had held a patient against her will and refused her request to transfer to another hospital, an assertion that officials of the health care facility have strongly disputed.

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11 great sources of Facebook ads inspiration

Brand24

Check tactics which help you find the best ideas for a Facebook ad that you'll audience will love. This article won't tell you how to write your ads but it will help you to find it out on your own. Copywriting Digital Marketing Social Media Marketing adespresso competitors copywriting facebook Facebook ads facebook ads ideas facebook ads inspiration tactics tools

How are changes to social and earned media affecting the PESO Model?

Media Bullseye

It seems like every other day, we’re hearing some report of social networks making changes to their algorithm, post feed, or security features. What all of these changes boil down to, at least for communicators, is shifts in organic reach.

What will you do when a PR crisis threatens? Here are 5 steps to follow.

Agility PR Solutions

It happens every day. In fact, chances are, it’s happening right now, as you’re reading this. Someone is doing something that will lead to a public relations crisis. In many of these cases, people don’t do those things knowing the kind of storm it will create.

7 ways a knowledge bank improves content creation

PR Daily

A lot of work, much of it collaborative, goes into content marketing. Maybe you help your CEO or CMO write articles for outside publications, or you work with your sales team to create infographics or produce explainer videos to facilitate the sales process.