Sat.Aug 13, 2022 - Fri.Aug 19, 2022

A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

For anyone new to ad tech PR , it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players.

Positioning Yourself as a Media Expert

PR for Anyone

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9 social media trends to improve your PR strategy in 2022 and beyond

Agility PR Solutions

A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

A Gen Zer’s view of the future of social media and the metaverse

PR Daily

From the front lines of culture, here’s what young people make of the metaverse. In the world of social media, it can be hard to understand what each generation feels is new and exciting. Millennials and Gen-Z certainly dictate the pop culture market, deciding what is cool and popular.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Online reputation management: the ultimate guide

Awario

Your online reputation depends on your online presence - on what people see when they search for your brand or when they stumble upon it online. It determines how people perceive your business.

More Trending

5 hacks to power up your upcoming PR & marketing presentations

Agility PR Solutions

Whether you’re pitching the company’s management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these use cases.

New research finds significant increases in brands being abandoned for poor customer service

Agility PR Solutions

Americans are very likely to abandon a brand after a poor customer service experience, affirms a new research report from cloud-based call center platform TCN—on the other hand, they are also very likely to recommend a brand after a positive experience.

How to make more shareable videos

PR Daily

Tips for hooking your audience. How often do you find yourself watching videos? According to G2, the average person watches videos for about 16 hours weekly. This stat proves that people regularly consume video content, whether on their mobile devices, desktop, tablets, or smart TVs.

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The Ultimate Guide to Facebook Advertising

Prohibition

With 2.29 billion daily users and over 36% of the world’s population with an active account, Facebook is the most used online social network worldwide. With that in mind, how can your business or brand possibly not consider Facebook advertising?

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Entrepreneurs who are making the world a better place

Ronn Torossian

Life is about ultimately establishing meaning in the world. Young entrepreneurs are trying to make the world a kinderplace. When it comes to business, doing good is what matters. These people are passionate about paying it forward.

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Quickly understand if media and public interest is up or down

NewsWhip

Timeline now delivers visualizations that help you quickly understand if media and public interest in any topic you are monitoring is up or down since the previous period. Assess change in interest at a glance.

4 ways Clubhouse and Twitter Spaces can help grow your brand

PR Daily

Creating awareness and community made simple. Curious about exploring social audio apps, and how they can benefit your brand? Here’s a breakdown. First, let’s understand the “know, like and trust” (KLT) principle you’ve probably heard tossed around in marketing lingo before.

5 tips to improve relationships with other businesses

Agility PR Solutions

Most businesses have customers, and most businesses want more customers. It only makes sense, then, that building good relationships with other businesses can be a great way to expand your customer base.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

Why aren’t we scaling back on the number of social media channels we manage?

Communications Conversations

“I’m a social media team of one–how can I best manage all these different channels?” ” “My team is stretched super thin and now we’re being asked to take on TikTok–how are we going to do this?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” ” These are just some of the laments we all hear from our friends and colleagues in social media.

Moving to the Metaverse? Top 3 Brands Utilising Virtual Influencer Marketing

Prohibition

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks.

Friday Reporter: How ‘The Locher Room’ uses YouTube for good

PR Daily

This week, Lisa visits with Alan Locher the founder/CEO of The Locher Room. In 2020, Alan Locher launched the YouTube series as a means to cheer people up — and reintroduce them to their favorite daytime stars.

Tips for connecting with Pinterest users

Agility PR Solutions

Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is visual which makes it engaging.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

5 Ways Your Company Can Make a Social Impact Today

PRSay

As the founder of OnPurpose PR in Fairfield County, Conn., I firmly believe that regardless of the age, stage or phase of any organization, there are many ways to make a social impact.

Home Depot won July’s brand coverage with Hocus Pocus Halloween inflatables

NewsWhip

Halloween fans got an early treat in July when Home Depot announced it was launching Hocus Pocus inflatables of the infamous Sanderson sisters three months ahead of Halloween, and this surprise announcement ended up being the biggest brand-related story in July.

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Why health care brands should bet on TikTok

PR Daily

As opportunity closes on Instagram and Facebook, it’s blooming on TikTok. As 2023 brand planning approaches, there’s no doubt been a lot of speculation around TikTok and the value it brings to the health care industry.

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Effective technology PR strategies you need to know 

Agility PR Solutions

You can make your company stand out by having great public relation strategies in place. When utilized correctly, PR is a great tool in the tech industry. The idea is to maintain the great reputation you have built.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

10 Tips for Hiring a Press Release Distribution Service

PR Fuel

Did you know that about 88% of PR specialists are relying on a new strategy that may shape the future? This new press release strategy is called ‘digital storytelling.’ ’ However, does your business need a press release? Writing a press release.

In the House With…Jackie Yoder

HMA Public Relations

Jackie Yoder, chief operating officer of Wilde Wealth Management, joined Abbie Fink and Adrian McIntyre in the latest episode of #CSOM to discuss how financial advisors can approach their marketing and communications efforts to find new business and become a skilled resource. Listen now!

Is a DE&I certification worth it for comms pros?

PR Daily

Why you might want to consider these certifications. I am often asked by diversity, equity and inclusion (DE&I) communications professionals if getting certified in the field is worth it. I personally hold DE&I certifications and find that there is notable value to each of these programs.

6 reasons why the quality of your business’s website is so important

Agility PR Solutions

These days, almost every business has a website. Even that little knitting shop on the corner of your street has finally got around to building one. While everyone knows how important they are to the success of a business, you might wonder why.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Survey: YouTube Top Social Media Site for Teens; Facebook Usage Plummets

PRSay

YouTube is the favorite social media platform for American teenagers ages 13–17, with 95 percent saying they use the video-sharing site, Pew Research Center finds. Next in social media popularity among U.S. teens is TikTok, which 67 percent of those surveyed say they use.

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Trip report: Climbing the three highest mountains in the UK in a week

Stephen Waddington

It’s easy to get disheartened by the news agenda in the UK but there’s plenty to celebrate about its people and places. The numbers tell the story: a marathon walk, 3,400 metres climbing, almost £8,000 raised for charity, and 1,050 miles on the road, over seven days.

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Whole Foods and Six Flags CEOs criticized for messaging, The Academy apologizes

PR Daily

Plus: Celebrities ditch social media to focus on mental health. An increasing number of celebrities are stepping away from social media to focus on their mental health.