Deirdre Breakenridge
JULY 30, 2018
A Guest Post by Simon Erskine Locke, Founder & CEO, CommunicationsMatch ™. Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.
Critical Mention
AUGUST 2, 2018
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 trillion combined. The tech industry’s accelerating at a pace that’s difficult to fathom.
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PR News
JULY 30, 2018
If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass.
ImPRessions - Crenshaw Communications
AUGUST 1, 2018
There’s more bad news on the “fake news” front. It seems lies are more viral than truth – at least on Twitter. That’s the conclusion of a study recently published in Science magazine. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
AUGUST 2, 2018
Looking for a delicious home-cooked meal that’s easy to make? Customers may be able to get everything they need from their local Chick-Fil-A – as long as they live in Atlanta. The fast-food company famous for its chicken in various forms is rolling out meal kits in its home city over August, following a similar business plan to organizations like HelloFresh and Blue Apron.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
AUGUST 2, 2018
Communicators are trying to reverse this trend by resorting to a very personal and close communication level through chatbots. The sooner you learn how to use them in your business, the sooner you start reaping the benefits. The post Why Your Business Should Use Chat Apps appeared first on Prowly Magazine.
Brand24
JULY 30, 2018
10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?
Ronn Torossian
JULY 28, 2018
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.
Critical Mention
JULY 28, 2018
The Simpsons. The Birdcage. Along Came Polly. We all know Hank Azaria as being one of the funniest, most prolific actors of our time. Now starring in a dark comedy as barely-functioning alcoholic baseball announcer Jim Brockmire on IFC, we had the chance to get his insight into generating compelling content, the creative process behind Brockmire and his insider knowledge on the golden age of modern television.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
AUGUST 1, 2018
If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users. Not only is it growing in popularity (up from 250 million a year ago), the 24-hour […]. The post How your brand should really use Instagram Stories appeared first on Agility PR Solutions.
Muck Rack
AUGUST 2, 2018
Unfortunately, we still have to tell some decision-makers: "The media doesn't work for us"
The Stalwart Blog
JULY 30, 2018
As a die-hard Padres fan, I relished in Sunday’s Baseball Hall of Fame celebrations for several reasons, not the least of which came from having something to celebrate about my team who’s current win-loss record leaves even the most ardent follower struggling to stay positive. My relief came in the form of…well…a reliever. Seemed fitting. There he stood, six feet of all-time great standing on a stage where only 225 other players out of more than 19,000 to ever play the game at the major league l
Garrett Public Relations
JULY 29, 2018
Something’s becoming clearer than ever these days. If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Before we delve into why, let’s take a minute to look back. If a tree falls in the forest… Even before there were social media platforms to consider, it was always true […]. The post Are you integrating PR, content marketing and social media for better results?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JULY 30, 2018
It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact. In fact, significantly more […].
Prakkypedia
JULY 30, 2018
Public relations practitioners often find themselves defending their profession. After all, isn’t PR “spin”? Isn’t it “damage control”, “manipulation” and “propaganda”? No. No, it isn’t. Practised professionally, public relations is ethical, truthful, often serving noble causes, sharing very important messages which can make the community a better place.
Steve Barrett on PR
AUGUST 3, 2018
Ethical considerations should underpin all credible PR practice - not everyone deserves PR representation and black ops should not be part of the communications playbook.
Muck Rack
AUGUST 1, 2018
5 major differences between traditional media and social media
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
JULY 30, 2018
Small businesses are embracing organic and paid video for their marketing on major social media platforms like Facebook, YouTube, and Instagram, according to new research from professional marketing video creation firm Animoto. According to the company’s report, Small Business Video Marketing Report, Facebook is still leading the way as the social media favorite for small […].
Garrett Public Relations
AUGUST 3, 2018
In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode. The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or we’d be here all day […]. The post PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Stephen Waddington
JULY 31, 2018
CIPR founder Tim Travers-Healy defines public relations. Tim Travers-Healy is a founder of the IPR, and former President. He was one of the first people to set out a vision for a PR profession in the UK following World War II. I first met Tim when I was President of the CIPR in 2014. I published his personal Credo for the future of PR that he wrote around the same time.
PRSay
AUGUST 3, 2018
This post is brought to you by RockDove , a proud sponsor of PRSA. Let’s begin with a pop quiz. What is misinformation as it pertains to journalism? a) Deliberately misleading posts on Facebook. b) Newspapers getting the facts of a story wrong. c) Anything a public figure does not like that a rival or the media said. d) Anything a public figure does not like that they themselves said the day before. e) Newspaper’s choice of a news story, even if the facts are correct. f) All of the above.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
JULY 30, 2018
While no one ever wants to think about the potential for negative or controversial news, many businesses often encounter challenges that result in an unwanted spotlight. It’s imperative that the company’s marketing and public relations professionals take the time to prepare messaging that is simple and targeted to the audience at hand for when controversy […].
Sword and the Script
JULY 31, 2018
The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate or take too long. 3) To accelerate growth – one company takes on some debt and buys a similarly-sized and suddenly, it’s doubled its revenue. 4) To kill the competition – buy it, skin it and shut it down or to prevent a competitor from buying it.
Mark My Words
AUGUST 3, 2018
Their love may last forever but Dani Dyer and Jack Fincham’s eight weeks in the Love Island bubble came to an abrupt end yesterday as they flew back to the UK on a delayed Ryanair flight. Publicist Mark Borkowski said companies might pay them up to £100,000 per social media post to endorse products. ‘Make no mistake, Dani and Jack will be able to monetise their fame — and many of the others will,’ he said.
Barokas
JULY 30, 2018
Did you really brunch on vacation if you didn’t post a picture to your Instagram stories or page? The platform that gave rise to hashtags, social influencers and the food photography craze just hit 1 billion monthly users last month (for context, Facebook has 2.196B and Snapchat has 191M). Instagram’s massive, highly engaged user base along with new advertising, shopping and reporting capabilities (thanks, in part, to Facebook’s 2012 acquisition of Instagram) has made the platform increasingly p
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Agility PR Solutions
AUGUST 2, 2018
If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in the future. Fortunately, there are a handful of techniques […]. The post Real estate PR—how to improve your reputation as a landlord appeared first on Agility PR Solutions.
Axia PR
AUGUST 3, 2018
Use these steps to evaluate how well your social media strategy is working. A social media audit is an evaluation of what’s working and what’s not working with your social media strategy and what you can improve. Additionally, it takes inventory of all your accounts, messages, and materials and their reach. It functions within a communications audit to measure the success of the messages your company sends out.
Mark My Words
AUGUST 1, 2018
Dani and Jack have emerged from Love Island surrounded by stars and the promise of everlasting love. Beyond that, the promise of riches and fame await them. Initially images and soundbites will feed the media agenda, holiday destinations will offer free trips in exchange for bronzed perfection by their pool and freebies will arrive daily from brands hoping for a quick fix endorsement and a post on social media.
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