Sat.Jul 28, 2018 - Fri.Aug 03, 2018

How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

A Guest Post by Simon Erskine Locke, Founder & CEO, CommunicationsMatch ™. Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world.

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Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3

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Infographic: The best words to grab audience attention online

PR Daily

Content might be king, but a well-written headline can be the crown jewel of your online marketing. Whether you are posting industry insights on your own website or newsroom or using your owned media to drive traffic on social media, your words matter.

4 PR and marketing lessons from ‘The Golden Girls’

PR Daily

ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con. Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

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More Trending

Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

There’s more bad news on the “fake news” front. It seems lies are more viral than truth – at least on Twitter. That’s the conclusion of a study recently published in Science magazine.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.

Content Curation’s Last stand?

Flack's Revenge

Quora recently sent me an email asking about my favorite content curation examples. Image from Pixabay. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s not that I’m out of touch.

10 procrastination solutions for communicators

PR Daily

We have entered the lazy days of summer, that languid time that tests even the most dedicated workers. We've got a bunch of stuff to do—emails to write, content to create—but it's so darn nice out. There's that beach vacation to plan. Cool new flip-flops to pick out online.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Many Faces of Hank Azaria

Critical Mention

The Simpsons. The Birdcage. Along Came Polly. We all know Hank Azaria as being one of the funniest, most prolific actors of our time.

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Twitter in Hot Water – Again – This Time With Shareholders

Ronn Torossian

The same week Twitter came under withering fire from Republicans and others over allegations the social platform was “shadow-banning” some conservative users, Twitter received another gut punch, this time from Wall Street. As the platform has focused on “cleaning up” its user base, Twitter is enjoying fewer active monthly users than expected, and that has the company’s stock price falling.

10 Best Social Media Analytics Tools in 2018

Brand24

10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools? Social Media Social Media Marketing Tools best social media analytics tools

30 jobs in the PR and marketing world

PR Daily

Choosing what you’ll study in college is a major life decision; selecting the best school for your chosen path can be equally as important.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How your brand should really use Instagram Stories

Agility PR Solutions

If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users.

Chick-Fil-A Dives into Mealtime Kits: A First for Fast Food

Ronn Torossian

Looking for a delicious home-cooked meal that’s easy to make? Customers may be able to get everything they need from their local Chick-Fil-A – as long as they live in Atlanta. The fast-food company famous for its chicken in various forms is rolling out meal kits in its home city over August, following a similar business plan to organizations like HelloFresh and Blue Apron.

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Building A Brand - Trevor Hoffman Style

The Stalwart Blog

As a die-hard Padres fan, I relished in Sunday’s Baseball Hall of Fame celebrations for several reasons, not the least of which came from having something to celebrate about my team who’s current win-loss record leaves even the most ardent follower struggling to stay positive.

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8 easy ways to bolster your networking skills

PR Daily

For many people, the mere mention of networking brings on a cold sweat. Speaking to people you don’t know. Shaking hands. Worrying you’ll be out of your depth. How do you start up a conversation with a stranger, anyway?

CEO activism in 2018: Americans think CEOs must speak out to defend company values

Agility PR Solutions

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact.

Video: CIPR founder Tim Travers-Healy on what is public relations?

Stephen Waddington

CIPR founder Tim Travers-Healy defines public relations. Tim Travers-Healy is a founder of the IPR, and former President. He was one of the first people to set out a vision for a PR profession in the UK following World War II. I first met Tim when I was President of the CIPR in 2014.

Video 101

Build or Buy an Audience? This Startup Just Bought a Media Publication

Sword and the Script

The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate or take too long.

6 media relations tips to make yourself a go-to source

PR Daily

Journalists are under continuous pressure. They must gather information and sources for multiple stories, working on one deadline after another. RELATED: How to tell your story in the age of fractured media and distracted audiences ].

Small businesses plan on creating more social media marketing videos

Agility PR Solutions

Small businesses are embracing organic and paid video for their marketing on major social media platforms like Facebook, YouTube, and Instagram, according to new research from professional marketing video creation firm Animoto.

Unfortunately, we still have to tell some decision-makers: "The media doesn't work for us"

Muck Rack

Unfortunately, we still have to tell some decision-makers: "The media doesn't work for us

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Do it for the ‘gram

Barokas

Did you really brunch on vacation if you didn’t post a picture to your Instagram stories or page? The platform that gave rise to hashtags, social influencers and the food photography craze just hit 1 billion monthly users last month (for context, Facebook has 2.196B and Snapchat has 191M).

9 dreadful opening line errors that will doom your pitch

PR Daily

The press release started with: “Hey – what’s up?”. I added it to my collection of awful opening lines in publicity pitches. Then I deleted it from my inbox. As an editor at the Chicago Tribune for many years, I received thousands of press releases.

Proactive PR crisis planning—3 audiences you must prepare for

Agility PR Solutions

While no one ever wants to think about the potential for negative or controversial news, many businesses often encounter challenges that result in an unwanted spotlight.

UK Government report calls for social media regulation

Stephen Waddington

Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from the UK Government’s interim report on fake news. A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. “We

7 Social Media Management Tools For Successful Social Media Campaign

Brand24

How to make social media management easier? This post list 7 social media management tools that will make every marketing campaign run smoothly. Social Media Social Media Marketing Tools social media management social media management tools social media marketing social media monitoring social media tools

5 rules for pitching your content to editors

PR Daily

Before you can start building relationships with editors at your favorite online publications, it’s important to learn how to pitch your content—and yourself. Here are a few key elements of effective email pitches that will start you off on the right foot: 1. Use a descriptive subject line.

Real estate PR—how to improve your reputation as a landlord

Agility PR Solutions

If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in the future.

Social PR Secrets Interview: ??Aliza Licht #DKNYPRGirl Turned #GirlBoss

Social PR Chat

We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used Twitter to make her PR fashion statement. We delved into the knowledge she gained through her career from launching the DKNY PR Girl persona to where she is today. Her focus on the intersection of fashion, digital marketing and social media has been the cornerstone for her success and we were dying to learn just how she does it all! .