Sat.Mar 02, 2013 - Fri.Mar 08, 2013

Five Tips Following Graduation -- A Guest Post from Nikki Yourison

PR Job Coach

The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers.

The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely.

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How To Create (smarter) Editorial Calendars

Bad Pitch Blog

At the recent Solo PR Summit , I connected with Sarah Evans. You probably know her as PRSarahEvans , owner of Sevans Strategy and Tracky''s "Chief Evangelist. " She''s also the author of [RE]FRAME: Little Inspirations For A Larger Purpose. Sarah taught attendees a lot about Tracky during this event.

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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Happy International Women’s Day! Quite frankly, I feel I could just end this post there … wouldn’t that be a first for me?! Now, I feel we should celebrate the women in our lives every day, not just on one particular day a year.

Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

xPotomac was a hit. Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate.